Press Release

BUILD-A-BEAR WORKSHOP CELEBRATES 40TH ANNIVERSARY OF TV HOLIDAY CLASSIC "RUDOLPH THE RED-NOSED REINDEER®"

For The First Time Ever, Holiday Shoppers Are Invited to Make Their Own Rudolph

ST. LOUIS - October 19, 2004 - When the cowboy crooner, Gene Autry, sang those famous words, "Rudolph the Red-Nosed Reindeer®, you'll go down in history," he wasn't kidding. It's been 40 years since the first airing of the television classic and Rudolph® is as popular as ever. To help celebrate the Rudolph's anniversary, Build-A-Bear Workshop, known for its innovation in customized stuffed animals, will offer Guests the opportunity to make a Beary Limited™ edition, commemorative Rudolph, with light up nose and all. Guest can also purchase the DVD release of the television classic for only $10 when they purchase their make-your-own Rudolph.

Beginning November 11, Guests who visit a Build-A-Bear Workshop store will be able to make their very own Rudolph and to personalize it with accessories ranging from bells to a sound that plays the Rudolph music. Adding to the fun are Rudolph friends, Bumble the Abominable Snowmonster™, Hermey the ElfTM, and Yukon Cornelius™. All three will be available at Build-A-Bear Workshop stores for just $15 for the set or $7 each.
"We are thrilled that our association with Rudolph this year will add a classic holiday touch to our stores' innovative and creative process. Rudolph the Red-Nosed Reindeer is one of the-most popular TV specials in history and now for the first time ever fans of this holiday tradition can make their very own Rudolph. The 40th edition of Rudolph and his friends are sure to become collectors' items," said Maxine Clark, Founder and Chief Executive Bear of Build-A-Bear Workshop. "Our stores are magical places all year long, but the holiday season is an especially good time of year for Guests to enjoy our beary warm fuzziness."

Rudolph and his friends will be available to purchase online at www.buildabear.com. Other online stuffed animal friends, including bears, bunnies, monkeys and dogs, can be shipped throughout the world from the website, making them the perfect gifts for loved ones far and wide. During the holiday season, Build-A-Bear Workshop® features furry friends for a variety of holiday celebrations including Hanukkah print bear boxers, coordinating tee shirt and a plush Dreidel.

The Legend of Rudolph
Rudolph the Red-Nosed Reindeer came to life in 1939 when Montgomery Ward Company asked one of its writers, Robert L. May, to write a book that it could give away to customers at its stores during the holiday season. The stores gave away a total of six million copies of the book between 1939 and 1946. Gene Autry recorded a musical version of the book in 1949 and the television special was produced in1964 immortalizing what has become a classic tradition for the holidays. Since the special first aired, more than 100 million families have tuned in to watch "the most famous reindeer of all" and his friends, Hermey the Elf, Yukon Cornelius and Bumble the Abominable Snowmonster. The classic Animagic special continues to air annually on CBS and features a world-renowned original musical score and the voice talent of Burl Ives. For more information on Rudolph and his beloved TV special, visit him online at www.christmasclassics.tv.

About Build-A-Bear Workshop
Build-A-Bear Workshop is an interactive, entertainment mall-based retailer that invites Guests of
all ages to create their own customized stuffed animals through an exciting bear-making process. The first store opened in St. Louis, Missouri, in 1997, and the company now operates over 170 locations in the USA with four stores in Canada. Build-A-Bear Workshop opened its first international store in Sheffield, England in the fall of 2003, added additional international stores in Japan, Korea, Denmark and Australia in 2004 and plans to open stores in France and Taiwan in 2005 making it the global leader in the teddy bear business. Based on a survey compiled by Shopping Centers Today, a publication of the International Council of Shopping Centers (ICSC), Build-A-Bear Workshop was one of six retailers chosen and presented with the ICSC "2004 Hot Retailer Award." For more information on the company and its products, call (877) 789-BEAR (2327) or visit the company's award-winning web site at www.buildabear.com.
About Classic Media
Classic Media manages some of the world's most recognizable family properties across all media including feature film, television, home video and consumer products. The company's extensive library features a diverse collection of popular animated and live-action characters such as: Casper the Friendly Ghost, Mr. Magoo, Richie Rich, Peter Cottontail, Rudolph the Red-Nosed Reindeer, The Lone Ranger, Lassie, Underdog, Little Lulu, pat the bunny and Lamb Chop. For more information on Classic Media, visit us online at www.classicmedia.tv.
Rudolph the Red-Nosed Reindeer © and ® The Rudolph Co., L.P. "Rudolph the Red-Nosed Reindeer" animated program © 1964, renewed 1992 Classic Media, Inc.

About Goodtimes Entertainment
GoodTimes Entertainment is a fully-integrated, diversified international multimedia entertainment organization. The company is a dominant leader in direct response and electronic retailing, as well as a major industry force in the home entertainment market. GoodTimes Entertainment develops, acquires and distributes products and programming including: Rudolph The Red Nosed Reindeer; Felix The Cat; fitness sensations' Billy Blanks, Leslie Sansone and The Firm; inspirational product TheOmega Code and Megiddo; and many other highly regarded brands.

For more information contact:
Samantha Leavitt
314.995.3939 Ext 101
314.520.4669 cell
samanthal@blickandstaff.com

Jill Saunders
314.423.8000 Ext. 5293
314.422.4523 cell
jills@buildabear.com

Shawn Bertani
314.423.8000 Ext. 5366
314.452.6391 cell
shawnb@buildabear.com