Press Release

ST. LOUIS (March 3,  2016) – For the eighth consecutive  year, Build-A-Bear Workshop Inc. (NYSE: BBW) —an interactive destination where guests can make their own  personalized furry friends—is one of the Fortune 100 Best Companies to Work For, according to global research and consulting  firm Great Place to Work® and Fortune Magazine. The list, now in its 19th year, recognizes companies with  exceptional workplace cultures.

Build-A-Bear Workshop was selected among hundreds of companies vying for  a place on the list this year. Applicant companies opt to participate in the  selection process, which includes an employee survey and an in-depth  questionnaire about their programs and company practices. Great Place to Work  then evaluates each application using its unique methodology based on five  dimensions: credibility, respect, fairness, pride and camaraderie.

Creators of the methodology behind the list, Great Place to Work has  found that employees believe they work for great organizations when they  consistently trust the people they work for, have pride in what they do and  enjoy the people they work with.

“We are thrilled to be listed among some of the country’s very best  employers for the eighth year in a row,” said Sharon John, chief executive  officer, Build-A-Bear Workshop. “Build-A-Bear Workshop is a company with heart,  and we appreciate each and every associate who helps make it a fun,  collaborative place to work and play every day.”

To see the complete 2016 Fortune 100 Best Companies to Work For® list, click here.

About Build-A-Bear
Founded in St.  Louis in 1997, Build-A-Bear Workshop, Inc. is the only global company that  offers an interactive make-your-own plush retail-entertainment experience.  There are approximately 400 Build-A-Bear Workshop stores worldwide, including  company-owned stores in the United States, Puerto Rico, Canada, the United  Kingdom, Ireland and Denmark, and franchise stores in Europe, Asia, Australia,  Africa, the Middle East, and Mexico. The company was named to the FORTUNE 100 Best  Companies to Work For® list for the eighth year in a row in 2016. Build-A-Bear  Workshop, Inc. (NYSE: BBW) posted a total revenue of $377.7 million in fiscal  2015. For more information, visit buildabear.com.

About Great Place to Work®
Great  Place to Work® is the global authority on high-trust,  high-performance workplace cultures. Through proprietary assessment tools,  advisory services, and certification programs, including Best Workplaces lists  and workplace reviews, Great Place to Work® provides the benchmarks, framework,  and expertise needed to create, sustain, and recognize outstanding workplace  cultures. In the United States, Great Place to Work® produces the annual  Fortune "100 Best Companies to Work For®" list and a series of Great Place to Work® Best Workplaces lists including lists for Millennials, Women,  Diversity, Small and Medium Companies and over a half dozen different industry  lists. Follow Great Place to Work® online at www.greatplacetowork.com and on  Twitter at @GPTW_US.

Media Contact:
  Beth Kerley,  Build-A-Bear Workshop
  (314) 423-8000,  ext. 5430
  bethk@buildabear.com