ST. LOUIS--(BUSINESS WIRE)--Jul. 10, 2015--
Build-A-Bear Workshop,
Inc. (NYSE: BBW)—an interactive destination where guests of all ages can
create personalized furry friends—today launched its first-ever
multimedia product line, Honey
Girls. The three plush characters, now available in stores and
online, come to life through a story of friendship discovered in songs
and music videos available on an exclusive, interactive app. The
free Honey Girls Studio app—available on Google
Play and iTunes—enables
users to create their very own music videos and photos using exclusive
Honey Girls songs and images. The Honey Girls were developed to create
even more fun and play – long after they are made at a Build-A-Bear
Workshop. The experience continues outside the store through features
like a specially-designed Build-A-Bear carrier that converts into a
stage for at-home performances, the app, and the Honey Girls website.
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Build-A-Bear Workshop launched its first-ever multimedia product line, Honey Girls, who come to life through a story of friendship discovered in songs and music videos available on an exclusive, interactive app. (Photo: Business Wire)
The characters attend school together where they formed their band, the
Honey Girls, made up of fearless and bold lead singer Teegan;
guitarist Risa, who is all about music and creativity; and
drummer Viv, who is a great friend and talented inventor. Each
has her own signature song and strengths that help the friends “be
brighter together.” Original Honey Girls songs are also available
for download on Amazon and iTunes.
“Our Honey Girls story empowers girls to embrace each other’s skills and
talents to be ‘brighter together,’” said Gina Collins, chief
marketing officer, Build-A-Bear Workshop. “At Build-A-Bear, we want
to inspire a sense of confidence and self-expression in our guests, who
we believe will be drawn to this unique product line.”
The Honey Girls can be personalized with a special plush star, which
represents a positive, aspirational trait to complement the line’s
empowerment theme. The stars are placed inside the Honey Girls
characters during Build-A-Bear’s signature heart ceremony and
include the following traits: creative, confident, talented, smart,
fearless and strong.
Honey Girls Music
The Honey Girls line is Build-A-Bear’s first-ever multimedia offering
designed to embrace creativity and empowerment through original songs
and a music video collection. The group’s debut songs, created and
executive produced by GRAMMY® Award winner Tena Clark,
include “Everything is Better,” “Places to Go,” “Just a
Bit of Rhythm,” and “Gotta Go Big.”
Honey Girls Studio App
Through the Honey Girls Studio app, guests can use a smartphone,
tablet or other mobile device to engage with the characters and follow
them through their journey as a band. Users can access biographies,
music videos, a music-video maker, and a selfie activity, as well as
memory games and the ability to unlock special features.
Each character has a retail price of $28; optional outfits and
accessories are sold separately.
Build-A-Bear plans to introduce more characters and original songs,
including popular cover versions, in the future.
TWEET IT: .@BuildABear launches Honey Girls, its first-ever multimedia
plush line! Visit http://ow.ly/O6j7I
for pics, music and more!
About Build-A-Bear
Founded in St. Louis in 1997, Build-A-Bear, a global brand kids love and
parents trust, seeks to add a little more heart to life. Build-A-Bear
has approximately 400 stores worldwide where guests can create
customizable furry friends, including company-owned stores in the United
States, Canada, Denmark, Ireland, Puerto Rico, and the United Kingdom,
and franchise stores in Africa, Asia, Australia, Mexico and the Middle
East. The company was named to the FORTUNE 100 Best Companies to Work For®
list for the seventh year in a row in 2015. Build-A-Bear Workshop, Inc.
(NYSE: BBW) posted a total revenue of $392.4 million in fiscal 2014. For
more information, visit the Investor Relations section of buildabear.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150710005303/en/
Source: Build-A-Bear Workshop, Inc.
Ketchum
Kristin Copeland, 404-879-9248
Kristin.copeland@ketchum.com
or
Build-A-Bear
Workshop
Beth Kerley, 314-423-8000, ext. 5430
bethk@buildabear.com