Company to donate 20,000 stuffed animals through The Great Bear Share
with help of Guests
ST. LOUIS--(BUSINESS WIRE)--Nov. 21, 2013--
Build-A-Bear
Workshop®, the global interactive retailer of customized
stuffed animals, is kicking off its sixth annual campaign to benefit the
Marine Toys for Tots Foundation and inviting Guests to join the effort
in several ways. Starting November 26, Build-A-Bear Workshop will donate
20,000 stuffed animals to Toys for Tots through “The Great Bear Share,”
the company’s interactive social media campaign. Additionally, toys will
be collected in Build-A-Bear Workshop stores nationwide December 6 – 8
for children who might not otherwise receive a gift on Christmas
morning. Guests can also make a monetary donation to support Toys for
Tots at checkout registers and online at buildabear.com
throughout the holiday season.
“At Build-A-Bear Workshop, we know that small acts of kindness can make
a big difference,” said Sharon John, Build-A-Bear Workshop chief
executive officer. “We are thankful for our longstanding partnership
with Toys for Tots that engages our Guests in giving back. Through our
donation of furry friends along with support from our Guests, we are
able to help make the holiday season brighter for thousands of children
across the country.”
The Great Bear Share
The Great Bear Share allows fans to help Build-A-Bear Workshop donate
stuffed animals to Toys for Tots. A special photo of a U.S. Marine
making a Build-A-Bear Workshop stuffed animal will be posted on The
Great Bear Share tab of the company’s
Facebook page on Nov. 26. Each time this photo is shared on
Facebook, Build-A-Bear Workshop will donate a toy to Toys for Tots (up
to 20,000).
A Beary Special Toy Drive
The annual Build-A-Bear Workshop Toys for Tots Toy Drive will take place
December 6 - 8. Guests can donate new, unwrapped toys at stores across
the United States or make and purchase a stuffed animal to donate.
Throughout the weekend, volunteer members of the U.S. Marine Corp will
be on hand at select stores to collect the toys, which will then be
distributed to local underprivileged children.
“Toys for Tots appreciates the continued support of Build-A-Bear
Workshop to help children in need this season,” said retired Marine
Major Bill Grein, Vice President of the Marine Toys for Tots Foundation.
“Through the generosity of Build-A-Bear Workshop and its Guests, we will
be able to help many more children have a happy holiday this year.”
Build-A-Bear Workshop is one of Toys for Tots’ largest corporate
partners. Over the last six years, the company has donated more than
518,000 toys valued at more than $7.8 million and, together with Guests,
has raised nearly $1.5 million for the US Marine Toys for Tots
Foundation. For more information on any of the company’s initiatives to
support Toys for Tots, including The Great Bear Share, visit www.buildabear.com.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers an
interactive make-your-own stuffed animal retail-entertainment
experience. There are more than 400 Build-A-Bear Workshop stores
worldwide, including company-owned stores in the U.S., Puerto
Rico, Canada, the United Kingdom and Ireland, and franchise stores
in Europe, Asia, Australia, Africa, the Middle East, Mexico and South
America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the
leader in interactive retail. Brands include make-your-own Major League
Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with its
award winning virtual world website at bearville.com™.
The company was named to the FORTUNE 100 Best Companies to Work For® list
for the fifth year in a row in 2013. Build-A-Bear Workshop (NYSE: BBW)
posted total revenue of $380.9 million in fiscal 2012. For more
information, call 888.560.BEAR (2327) or visit the company’s
award-winning website at buildabear.com®.
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Trademarks
We would like to thank you for your interest in covering our business.
As you write your story, we would ask that you use our full
name: Build-A-Bear Workshop® and that when referencing
the process of making stuffed animals you use the word “make” not
“build.”
Build-A-Bear Workshop is our well-known trade name and our registered
trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop® should
only be used in capital letters to refer to our products and services
and should not be used as a verb.
About Toys for Tots
The Marine Toys for Tots Foundation is a not-for-profit organization
authorized by the U.S. Marine Corps and the Department of Defense to
provide fundraising and other necessary support for the annual U.S.
Marine Corps Reserve Toys for Tots Program. Now in its 66th
year, Toys for Tots provides joy and a message of hope to less fortunate
children through the gift of a new toy or book during the Christmas
holiday season.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131121005366/en/
Source: Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc.
Shannon (Lammert) Hermann, 314-423-8000
ext. 5379
Cell: 314-556-8841
ShannonL@buildabear.com
or
Amy
Pakett, 314-423-8000 ext. 5382
Cell: 314-452-6067
AmyP@buildabear.com