New Collection of Mini Plush Stuffed Animals Available for a Limited
Time
ST. LOUIS--(BUSINESS WIRE)--Nov. 14, 2013--
Build-A-Bear
Workshop®, the global interactive entertainment
retailer of customized stuffed animals, announced today the continuation
of its relationship with McDonald’s USA through the McDonald’s Happy
Meal program. From November 15 through December 12, a new collection of
Build-A-Bear Workshop mini stuffed animals will be featured in
McDonald’s Happy Meals across the United States. Guests who purchase a
Build-A-Bear Workshop Happy Meal during this time will receive a
miniature furry friend and a coupon for $10 off a purchase of $30 or
more at Build-A-Bear Workshop or online at buildabear.com®.
Additionally, Guests are invited to visit Build-A-Bear Workshop with the
coupon found inside their Happy Meal to receive a free mini t-shirt for
their new stuffed animal.
This program marks the fifth collection of mini-plush Build-A-Bear
Workshop mini furry friends to be featured in McDonald’s Happy Meals.
Build-A-Bear Workshop began its relationship with McDonald’s in 2006.
This year, Build-A-Bear Workshop created five special designs of mini
t-shirts to go along with the mini furry friends. Each week, a new mini
t-shirt design will be made available at Build-A-Bear Workshop stores.
“We are thrilled to partner with McDonald’s once again by featuring our
Build-A-Bear Workshop plush collection in McDonald’s Happy Meals,” said
Sharon John, Build-A-Bear Workshop chief executive officer. “This
relationship provides a special way to remind our current consumers
about the unique Build-A-Bear Workshop shopping experience as well as
introduce our brand to new potential Guests throughout North America.”
This new collection of eight mini stuffed animals was inspired by
Build-A-Bear Workshop designs and previous furry friends. The collection
includes:
-
Winter Wonder Teddy
-
Merry Mint Pup
-
Snowy Smiles Polar Bear
-
Twinkles Penguin
-
Colorful Gumdrop Bear
-
Sweet Gingerbread Girl
-
Cozy Cute Teddy
-
Pink Flurry Bunny
Build-A-Bear Workshop mini furry friends will be available in
participating restaurants while supplies last.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers an
interactive make-your-own stuffed animal retail-entertainment
experience. There are more than 400 Build-A-Bear Workshop stores
worldwide, including company-owned stores in the U.S., Puerto
Rico, Canada, the United Kingdom and Ireland, and franchise stores
in Europe, Asia, Australia, Africa, the Middle East, Mexico and South
America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the
leader in interactive retail. Brands include make-your-own Major League
Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with its
award winning virtual world website at bearville.com™.
The company was named to the FORTUNE 100 Best Companies to Work For® list
for the fifth year in a row in 2013. Build-A-Bear Workshop (NYSE: BBW)
posted total revenue of $380.9 million in fiscal 2012. For more
information, call 888.560.BEAR (2327) or visit the company’s
award-winning website at buildabear.com®.
Trademarks
We would like to thank you for your interest in covering our business.
As you write your story, we would ask that you use our full
name: Build-A-Bear Workshop® and that when referencing
the process of making stuffed animals you use the word “make” not
“build.”
Build-A-Bear Workshop is our well-known trade name and our registered
trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop® should
only be used in capital letters to refer to our products and services
and should not be used as a verb.
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About McDonald’s
McDonald'sUSA, LLC, serves a variety of menu options made with quality
ingredients to more than 26 million customers every day. Approximately
90 percent of McDonald's 14,000 U.S. restaurants are owned and operated
by independent businessmen and women. Customers can now log online for
free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S.
restaurants. For more information, visit www.mcdonalds.com,
or follow us on Twitter and Facebook.
Source: Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop
Shannon Lammert, 314-423-8000 ext. 5379
314-556-8841
(cell)
shannonl@buildabear.com
or
Jill
Saunders, 314-423-8000 ext. 5293
314-422-4523 (cell)
jills@buildabear.com
