Press Release
Build-A-Bear Workshop® Opens Newly Imagined Store At FAO Schwarz® Fifth Avenue in New York City
First Build-A-Bear Workshop Store-Within-A-Store in
“We are excited to bring two iconic brands together in one location
joining the magic of
While visiting the store, Guests can participate in the hands-on
-
A touchscreen storefront display that allows Guests to interact with
the brand by playing and exploring the latest
Build-A-Bear Workshop furry friend collections. - An interactive “Love Me” station that enables Guests to customize their stuffed animals by giving personality traits such as brave, silly and smart to the red satin heart which is added to their animal at the “Stuff Me” station.
- A “Hear Me” station where popular music and special sounds can be added to personalize their stuffed animal. Guests can also record their own voice to further personalize their stuffed animal.
- The “Fluff Me” station where customers can play with a sensory effects digital bath tub with virtual bubbles.
- The “Name Me” station which allows Guests to reveal the personality traits and customized features that were added to their stuffed animal throughout the bear-making process. At “Name Me,” Guests also create a one-of-a-kind birth certificate to take home with their new furry friend.
“At FAO Schwarz, our goal is to create memories for the thousands of
children and families who visit our legendary store every day,” said
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About FAO Schwarz
Since 1862, FAO Schwarz has been a brand synonymous with quality and
innovation, offering an unparalleled selection of one-of-a-kind toys
that have enchanted generations and cultivated a loyal clientele. In
2012, the brand commemorated its 150th anniversary as one of
the most cherished retailers in the country with a year-long celebration
of its storied history. The famous FAO Schwarz flagship store in
TRADEMARKS
We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full name: Build-A-Bear Workshop® and that when referencing the process of making stuffed animals you use the word “make” not “build.”
Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop® should only be used in capital letters to refer to our products and services and should not be used as a verb.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131023006778/en/
Source:
Build-A-Bear Workshop, Inc.
Jill Saunders, 314-423-8000 ext. 5293
cell:
314-422-4523
JillS@buildabear.com
or
Shannon
Lammert, 314-423-8000 ext. 5379
cell: 314-556-8841
ShannonL@buildabear.com