ST. LOUIS--(BUSINESS WIRE)--Jan. 29, 2013--
Build-A-Bear
Workshop®, the interactive retailer of customized stuffed
animals, announced today the continuation of its product licensing
relationship with Girl Scouts of the USA with the launch of a new bear
representing America’s favorite Girl Scout Cookie.
Arriving February 1, the new Girl Scouts Thin Mints® Bear
($15) is inspired by the largest girl-led business in the U.S., where
girls learn essential life skills such as goal setting, money
management, decision making, people skills and business ethics.
Build-A-Bear Workshop Founder and Chief Executive Bear Maxine Clark is a
Girl Scout alumna and strongly believes the skills she acquired
attributed to her success. “Selling Girl Scout Cookies was one of my
first entrepreneurial experiences,” said Clark. “Through my volunteering
as a Girl Scout, I learned the importance of giving back and thanks to
the mentors I had, I have been able to create a successful business with
heart.”
With this introduction, Build-A-Bear Workshop continues to offer unique
Girl Scout inspired products. Last March, the company launched the first
ever make-your-own Girl Scouts 100th Anniversary Bear in
honor of the Girl Scouts’ 100th anniversary. In addition to
this special bear, the company offers the following licensed products:
-
Girl Scout Daisy Uniform ($12.50)
-
Girl Scout Brownie Uniform ($12.50)
-
Girl Scout Junior Uniform ($12.50)
-
Girl Scout Cadette/Senior/Ambassador Uniform ($12.50)
-
Girl Scout Cookie Hoodie & Skirt Outfit ($12.50)
-
Girl Scout Panties ($3.50)
“We are pleased to have Build-A-Bear Workshop as a licensee,” said Barry
Horowitz, vice president and general manager, Girl Scout Merchandise.
“The new Girl Scouts Thin Mints Bear provides parents, caregivers and
girls a fun new way to interact with our brand and helps them understand
the importance of the Girl Scout Cookie Program.”
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers an
interactive make-your-own stuffed animal retail-entertainment
experience. There are more than 400 Build-A-Bear Workshop stores
worldwide, including company-owned stores in the U.S., Puerto Rico,
Canada, the United Kingdom and Ireland, and franchise stores in Europe,
Asia, Australia, Africa, the Middle East, Mexico and South America.
Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in
interactive retail. Brands include make-your-own Major League Baseball®
mascot in-stadium locations, and Build-A-Dino® stores.
Build-A-Bear Workshop extends its in-store interactive experience online
with its award winning virtual world website at bearville.com™.
The company was named to the FORTUNE 100 Best Companies to Work For®
list for the fourth year in a row in 2012. Build-A-Bear Workshop (NYSE:
BBW) posted total revenue of $394.4 million in fiscal 2011. For more
information, call 888.560.BEAR (2327) or visit the company’s
award-winning website at buildabear.com®.
TRADEMARKS
We would like to thank you for your interest in covering our business.
As you write your story, we would ask that you use our full name:
Build-A-Bear Workshop® and that when referencing the process
of making stuffed animals you use the word “make” not “build.”
Build-A-Bear Workshop is our well-known trade name and our registered
trademark of Build-A-Bear Retail Management, Inc.
Build-A-Bear Workshop® should only be used in capital letters
to refer to our products and services and should not be used as a verb.
About Girl Scouts of the USA
Founded in 1912, Girl Scouts of the USA is the preeminent leadership
development organization for girls, with 3.2 million girl and adult
members worldwide. Girl Scouts is the leading authority on girls’
healthy development, and builds girls of courage, confidence, and
character, who make the world a better place. The organization serves
girls from every corner of the United States and its territories. Girl
Scouts of the USA also serves American girls and their classmates
attending American or international schools overseas in 90 countries.
For more information on how to join, volunteer or reconnect with, or
donate to Girl Scouts, call 800-GSUSA-4-U or visit www.girlscouts.org.
Source: Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc.
Shannon Lammert, 314-423-8000, ext. 5379
Cell:
314-556-8841
ShannonL@buildabear.com
or
Jill
Saunders, 314-423-8000, ext. 5293
Cell: 314-422-4523
JillS@buildabear.com
or
For
GSUSA:
Michelle Tompkins, 212-852-5074
mtompkins@girlscouts.org
