ST. LOUIS--(BUSINESS WIRE)--Dec. 3, 2012--
Build-A-Bear Workshop, Inc. (NYSE: BBW), an interactive entertainment
retailer of customized stuffed animals, today announced the appointment
of Kenneth Wine to the newly created position of chief merchandise bear,
effective Dec. 3, 2012. Wine, 49, will lead the Build-A-Bear Workshop®
Product Development, Quality Assurance, Sourcing and International
Merchandise teams to drive product innovation, sales growth and
profitability. He will report to Maxine Clark, Build-A-Bear Workshop
founder and chief executive bear.
“Ken brings a wealth of retail experience to the company and we are
fortunate to have him join our team,” said Ms. Clark. “He takes on this
new leadership position to intensify company-wide merchandise focus and
to help drive our business with new and innovative products. Ken will
play a key role in the strategic perspective and execution of our brand.”
Prior to joining Build-A-Bear Workshop, Wine was senior vice president
of merchandising, sourcing, design, and product development at Weissman
Designs for Dance and held senior merchandising positions with Oriental
Trading Company, Lands’ End and Mattel Inc. at American Girl. Mr. Wine
earned his bachelor’s degree at Skidmore College in Saratoga, New York.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers an
interactive make-your-own stuffed animal retail-entertainment
experience. There are more than 400 Build-A-Bear Workshop stores
worldwide, including company-owned stores in the U.S., Puerto Rico,
Canada, the United Kingdom and Ireland, and franchise stores in Europe,
Asia, Australia, Africa, the Middle East, Mexico and South America.
Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in
interactive retail. Brands include make-your-own Major League Baseball®
mascot in-stadium locations, and Build-A-Dino® stores.
Build-A-Bear Workshop extends its in-store interactive experience online
with its award winning virtual world website at bearville.com™.
The company was named to the FORTUNE 100 Best Companies to Work For®
list for the fourth year in a row in 2012. Build-A-Bear Workshop (NYSE:
BBW) posted total revenue of $394.4 million in fiscal 2011. For more
information, call 888.560.BEAR (2327) or visit the company's
award-winning website at buildabear.com®.
TRADEMARKS
We would like to thank you for your interest in covering our business.
As you write your story, we would ask that you use our full name:
Build-A-Bear Workshop® and that when referencing the process
of making stuffed animals you use the word “make” not “build."
Build-A-Bear Workshop is our well-known trade name and our registered
trademark of Build-A-Bear Retail Management, Inc.
Build-A-Bear Workshop® should only be used in capital letters
to refer to our products and services and should not be used as a verb.
Source: Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc.
Jill Saunders, 314-423-8000 ext. 5293
Cell:
314-422-4523
JillS@buildabear.com
