ST. LOUIS--(BUSINESS WIRE)--Sep. 12, 2012--
Build-A-Bear
Workshop®, the interactive entertainment retailer of
customized stuffed animals, announced today that Australian-born teen
pop singer, Cody Simpson, is the company’s new brand ambassador. He is
working with Build-A-Bear Workshop on a number of company initiatives
including charitable efforts, and the company will also introduce
branded Cody Simpson merchandise in 2013.
“We are excited to welcome Cody Simpson into the Build-A-Bear Workshop
family as our new brand ambassador,” said Maxine Clark, Build-A-Bear
Workshop founder and chief executive bear. “Cody is a very talented,
popular young performer and singer with a commitment to giving back, and
we know our Guests will be inspired by Cody’s drive and passion for all
that he does.”
Fifteen-year-old Cody Simpson is releasing his first full length album
entitled “Paradise” on October 2, 2012. Currently making waves with his
new single “Wish U Were Here” (featuring Becky G.), Cody is also
involved in a number of efforts to make the world a better place.
Build-A-Bear Workshop aims to empower youth to give back and Cody will
be serving as a community-minded role model for Build-A-Bear Workshop
young Guests. Starting in October, he will participate in the company’s
efforts for Stop Cyber Bullying month and will help launch the national
Stuffed with Hugs® program, where Build-A-Bear Workshop will
invite Guests to visit stores to make a special bear for free to be
donated to the Marine Toys for Tots® Foundation in October.
In support of the partnership, Build-A-Bear Workshop will also introduce
Cody Simpson branded merchandise that will be available in stores and
online at buildabear.com®
in early 2013.
“As a longtime fan of Build-A-Bear Workshop, it is an honor to serve as
the company’s brand ambassador,” said Cody Simpson. “Build-A-Bear
Workshop is a company with heart and I am looking forward to helping to
encourage kids to make a difference.”
Build-A-Bear Workshop and its associates believe in the teddy bear
philosophy of being good people and good bears. Throughout its 15-year
history, the company has shared the hug of a teddy bear wherever needed
in local communities and abroad. Build-A-Bear Workshop has given Guests
a voice in supporting the causes that are important to them like
children’s health and wellness, animals, and literacy, and has given
nearly $31 million through its corporate donations and foundation grant
programs to these causes.
About Cody Simpson
With over three million Twitter followers, over three million Facebook
likes and more than 138 million YouTube views, 15 year old Cody Simpson
is already a teen phenomenon. Simpson, who was recently named “Favorite
Aussie Superstar” at the 2012 Nickelodeon Kids’ Choice Awards, is
marking the release of “Paradise” by teaming up with Big Time Rush for a
massive North American arena tour. Concert dates continue through
September. Cody will then join Justin Bieber on a series of dates in
early October. Details and ticket information are available at www.codysimpson.com.
For more information on Cody Simpson Consumer Products & Brand Licensing
opportunities, contact Sara Nemerov, sara.nemerov@wmg.com
or Cody Simpson Brand Partnerships and Commercial Licensing
opportunities; contact Camille Hackney, Camille.Hackney@atlanticrecords.com
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers an
interactive make-your-own stuffed animal retail-entertainment
experience. There are more than 400 Build-A-Bear Workshop stores
worldwide, including company-owned stores in the U.S., Puerto Rico,
Canada, the United Kingdom and Ireland, and franchise stores in Europe,
Asia, Australia, Africa, the Middle East, Mexico and South America.
Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in
interactive retail. Brands include make-your-own Major League Baseball®
mascot in-stadium locations, and Build-A-Dino® stores.
Build-A-Bear Workshop extends its in-store interactive experience online
with its award winning virtual world and entertainment destination
website at bearville.com™.
The company was named to the FORTUNE 100 Best Companies to Work For®
list for the fourth year in a row in 2012. Build-A-Bear Workshop (NYSE:
BBW) posted total revenue of $394.4 million in fiscal 2011. For more
information, call 888.560.BEAR (2327) or visit the company's
award-winning website at buildabear.com®.
TRADEMARKS
We would like to thank you for your interest in covering our business.
As you write your story, we would ask that you use our full name:
Build-A-Bear Workshop® and that when
referencing the process of making stuffed animals you use the word
“make” not “build.”
Build-A-Bear Workshop is our well-known trade name and our
registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop®
should only be used in capital letters to refer to our products and
services and should not be used as a verb.
Source: Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc.
Jill Saunders, 314-423-8000 ext. 5293
Cell:
314-422-4523
jills@buildabear.com
or
Shannon
Lammert, 314-423-8000 ext. 5379
Cell: 314-556-8841
shannonl@buildabear.com