ST. LOUIS--(BUSINESS WIRE)--Nov. 22, 2011--
Build-A-Bear
Workshop®, in a partnership with Twentieth Century
Fox Consumer Products and Bagdasarian Productions, announced today the
debut of Alvin and Brittany plush characters strutting straight
off the red carpet and into stores nationwide. Beginning November 25,
Guests can make their own Alvin and Brittany ($23 each), stars of the
highly anticipated third installment of the blockbuster family film
franchise, Alvin and the Chipmunks: Chipwrecked! arriving in
theaters December 16. Also available are mini Alvin and the Chipmunks friends
Simon, Theodore, Jeanette and Eleanor ($12 each, or $10 each when Guests
purchase two or more) in pre-stuffed mini form, all dressed in island
apparel.
“Fans of Alvin and the Chipmunks will be excited to find these
friends at Build-A-Bear Workshop,” said Maxine Clark, Build-A-Bear
Workshop founder and chief executive bear. “Our Guests will love taking
home these characters from the big screen for endless entertainment long
after the credits roll.”
“Build-A-Bear Workshop’s latest product line highlights the iconic
features of both Alvin and the Chipmunks and The Chipettes in a
merchandising program that is sure to inspire Guests this holiday
season,” said Jeffrey Godsick, President of Fox Consumer Products.
Make-your-own Alvin comes sporting a Hawaiian tee and make-your-own
Brittany comes wearing a fuchsia slip dress. To be ready to hit the red
carpet at a moment’s notice, Alvin can be dressed in a slick white tux
($13.50) and Brittany in a Build-A-Bear Workshop exclusive salsa dancing
dress ($13.50). These accessories, Alvin, Brittany and friends will be
available in stores and online at buildabear.com®.
Guests who purchase Alvin or Brittany will receive a virtual
chipmunk for their online character to redeem on Bearville.com™,
the Build-A-Bear Workshop online entertainment destination and virtual
world. Additionally, all Guests will be able to view an Alvin appearance
on The Chloe Show and enjoy two Alvin and the Chipmunks: Chipwrecked!
trailers featured in the Bearville™ theater.
Build-A-Bear Workshop will also offer a Chipwrecked Screening
Sweepstakes on the Build-A-Bear Workshop Facebook page from November 25
through December 11. Guests, age 13 and older, can enter to win a
private screening of Alvin and the Chipmunks: Chipwrecked! for
themselves and up to 300 guests. Visit Build-A-Bear Workshop’s Facebook
page, www.facebook.com/buildabear,
for more details or to enter.
For more information on the holiday motion picture event, Alvin and
the Chipmunks: Chipwrecked! visit www.munkyourself.com
or www.facebook.com/Alvin-and-the-Chipmunks.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers an
interactive make-your-own stuffed animal retail-entertainment
experience. There are more than 400 Build-A-Bear Workshop stores
worldwide, including company-owned stores in the U.S., Puerto Rico,
Canada, the United Kingdom and Ireland, and franchise stores in Europe,
Asia, Australia, Africa, the Middle East, Mexico and South America.
Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in
interactive retail. Brands include make-your-own Major League Baseball®
mascot in-stadium locations, and Build-A-Dino® stores.
Build-A-Bear Workshop extends its in-store interactive experience online
with its award winning virtual world Web site at bearville.com™.
The company was named to the FORTUNE 100 Best Companies to Work For®
lists for the third year in a row in 2011. Build-A-Bear Workshop (NYSE:
BBW) posted total revenue of $401.5 million in fiscal 2010. For more
information, call 888.560.BEAR (2327) or visit the company's
award-winning Web site at buildabear.com®.
Parental permission may be required to access Bearville.com.
Visit Bearville.com for details.
About Bagdasarian Productions
A leading producer of high quality, family-oriented programming,
Bagdasarian Productions, helmed by Ross Bagdasarian and Janice Karman,
is best known for its creation and oversight of Alvin and The Chipmunks,
The Chipettes, and other related characters. Originally created in 1958,
The Chipmunks are presently one of the biggest family franchises with a
multi-generational, international following.
About Twentieth Century Fox Consumer Products
A recognized industry leader, Twentieth Century Fox Consumer Products
licenses and markets properties worldwide on behalf of Twentieth Century
Fox Film Corporation, Twentieth Television and Fox Broadcasting Company,
as well as third-party lines. The division is aligned with Twentieth
Century Fox Television, one of the top suppliers of primetime
entertainment programming to the broadcast networks
About Fox Filmed Entertainment
One of the world’s largest producers and distributors of motion
pictures, Fox Filmed Entertainment produces, acquires and distributes
motion pictures throughout the world. These motion pictures are produced
or acquired by the following units of FFE: Twentieth Century Fox, Fox
2000 Pictures, Fox Searchlight Pictures, Twentieth Century Fox Animation
and Fox International Productions.
TRADEMARKS
We would like to thank you for your interest in covering our business.
As you write your story, we would ask that you use our full Name:
Build-A-Bear Workshop® and that when
referencing the process of making stuffed animals you use the word
“make” not “build.”
Build-A-Bear Workshop is our well-known trade name and our
registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop®
should only be used in capital letters to refer to our products and
services and should not be used as a verb.
Source: Build-A-Bear Workshop
Build-A-Bear Workshop
Shannon Lammert, 314-423-8000 ext. 5379
314-556-8841
(cell)
shannonl@buildabear.com
or
Jill
Saunders, 314-423-8000 ext. 5293
314-422-4523 (cell)
jills@buildabear.com