Press Release

Build-A-Bear Workshop, Inc. Announces First Quarter Fiscal 2011 Results Release Date, Webcast and Conference Call

ST. LOUIS, Apr 25, 2011 (BUSINESS WIRE) -- Build-A-Bear Workshop, Inc. (NYSE:BBW), an interactive, entertainment-based retailer of customized stuffed animals, will report results for its fiscal 2011 first quarter ended April 2, 2011, on May 5, 2011, prior to the opening of trading on the New York Stock Exchange. The Company will host its quarterly investor conference call to discuss the results at 9 a.m. ET on May 5, 2011.

The dial-in number for the live conference call is 617-213-8064 (domestic and international). The access code is Build-A-Bear. The live Internet broadcast may be accessed at the Company's investor relations Web site, IR.buildabear.com. The call is expected to conclude by 10 a.m. ET.

Replays of the conference call will be available via the Internet and telephone. The replay of the conference call webcast will be available at the investor relations Web site for one year. A telephone replay will be available beginning at approximately 12 p.m. ET on May 5, 2011, until 12 a.m. ET on May 19, 2011. The telephone replay is available by calling 617-801-6888. The access code is 29832514.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company currently operates more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, and Mexico. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball(R) mascot in-stadium locations, and Build-A-Dino(R) stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award-winning virtual world Web site at buildabearville.com(R). The company was named to the FORTUNE 100 Best Companies to Work For(R) list for the third year in a row in 2011. Build-A-Bear Workshop (NYSE:BBW) posted total revenue of $401.5 million in fiscal 2010. For more information, call 888-560-BEAR (2327) or visit the company's award-winning Web site at buildabear.com(R).

SOURCE: Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop
Investors:
Tina Klocke, 314-423-8000 x5210
or
Media:
Jill Saunders, 314-423-8000 x5293