Press Release

Build-A-Bear Workshop, Inc. Sets Date for 2009 Fourth Quarter
Earnings Announcement and Investor Conference Call

ST. LOUIS, Feb 03, 2010 (BUSINESS WIRE) -- Build-A-Bear Workshop, Inc. (NYSE: BBW), an interactive, entertainment-based retailer of customized stuffed animals, will report results for its fiscal 2009 fourth quarter ended Jan. 2, 2010, on Feb. 18, 2010 prior to the opening of trading on the New York Stock Exchange. The Company will host its quarterly investor conference call to discuss the results at 9 a.m. EST on Feb. 18, 2010.

The dial-in number for the live conference call is (617) 614-4910 (domestic and international). No access code is required. The live Internet broadcast may be accessed at the Company's investor relations Web site, http://IR.buildabear.com. The call is expected to conclude by 10 a.m. EST.

Replays of the conference call will be available via the Internet and telephone. The replay of the conference call webcast will be available at the investor relations Web site for one year. A telephone replay will be available beginning at approximately noon EST on Feb. 18, 2010, until midnight EST on March 4, 2010. The telephone replay is available by calling (617) 801-6888. The access code is 99354886.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company currently operates more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia, Africa and the Middle East. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball(R) mascot in-stadium locations, and Build-A-Dino(R) stores. In December 2007, Build-A-Bear Workshop extended its in-store interactive experience online with the launch of its virtual world at www.buildabearville.com. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $467.9 million in fiscal 2008. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web site at www.buildabear.com.

SOURCE: Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc.
Jill Saunders, 314-423-8000 x5293
jills@buildabear.com