Press Release

ST. LOUIS, Jul 10, 2008 (BUSINESS WIRE) -- Build-A-Bear Workshop, Inc. (NYSE: BBW), an interactive, entertainment-based retailer of customized stuffed animals, will report results for its fiscal 2008 second quarter ended June 28, 2008, on July 24, 2008 prior to the opening of trading on the New York Stock Exchange. The Company will host its quarterly investor conference call to discuss the results at 9 a.m. EDT on July 24, 2008.

The dial-in number for the live conference call is (617) 213-8849 (domestic and international). No access code is required. The live Internet broadcast may be accessed at our investor relations Web site, http://IR.buildabear.com. The call is expected to conclude by 10 a.m. EDT.

Replays of the conference call will be available via the Internet and telephone. The replay of the conference call webcast will be available in the investor relations Web site for one year. A telephone replay will be available beginning at approximately noon EDT on July 24, 2008, until midnight on August 7, 2008. The telephone replay is available by calling (617) 801-6888. The access code is 71126598.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company currently operates more than 375 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia and Africa. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball(R) mascot in-stadium locations, Build-A-Dino(R) stores and friends 2B made(R) doll locations. In December 2007, Build-A-Bear Workshop extended its in-store interactive experience online with the launch of its virtual world at www.buildabearville.com. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $474 million in fiscal 2007. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web sites at www.buildabear.com and www.friends2bmade.com.

SOURCE: Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc.
Investors:
Molly Salky, 314-423-8000 ext. 5353
or
Media:
Jill Saunders, 314-423-8000 ext. 5293