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Build-A-Bear Workshop(R) Goes Surfin' with Cody

Guests can make and dress the soft huggable penguin Cody Maverick,
the star of Sony Pictures Animation's Surf's Up

ST. LOUIS--(BUSINESS WIRE)--June 4, 2007--Build-A-Bear Workshop(R) is making waves nationwide this summer with the debut of its latest plush movie star, Cody Maverick, the penguin hero of Sony Pictures Animation's animated action-comedy, Surf's Up, in theaters June 8th.

Build-A-Bear Workshop Guests can get a head start by stopping in stores now to make their own Cody and then dress him in summer and surf-themed clothing. The surfing penguin retails for $22 and his outfits range in price from $4 to $10. Guests can surf over to www.buildabear.com to take a peek at Cody and his clothing.

This partnership marks the first time Build-A-Bear Workshop(R) has teamed up with Sony Pictures Consumer Products.

"Movie partnerships have become a pawsome opportunity for Build-A-Bear Workshop to provide Guests with the new characters that they fall in love with on the big screen," said Maxine Clark, founder and chief executive bear of Build-A-Bear Workshop. "We are excited to offer make-your-own Cody - the star of the new animated comedy Surf's Up and to work with Sony Pictures Animation and Columbia Pictures, who have created a fun family film."

George Leon, executive vice president, Global Promotions for Columbia TriStar Marketing Group, added, "If your business is getting your message to kids, you've got to go where the kids are, and that's Build-A-Bear Workshop. It's a clear destination for fun and that where Surf's Up belongs!"

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc., is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. Founded in St. Louis in 1997, the company currently operates more than 275 stores in the United States, Canada, the United Kingdom and Ireland. The addition of franchise stores in Europe, Asia, Africa and Australia make Build-A-Bear Workshop the leader in interactive retail. In November 2004, the company expanded the make-your-own concept from stuffed animals to dolls with the opening of its first friends 2B made(R) stores, where Guests can make their own doll friends. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $437 million in fiscal 2006. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web sites at www.buildabear.com and www.friends2bmade.com.

About Surf's Up

Surf's Up is an animated action-comedy that delves behind the scenes of the high-octane world of competitive surfing. The film profiles teenage Rockhopper penguin Cody Maverick (Shia LaBeouf), an up-and-coming surfer, as he enters his first pro competition. Followed by a camera crew to document his experiences, Cody leaves his family and home in Shiverpool, Antarctica to travel to Pen Gu Island for the Big Z Memorial Surf Off. Along the way, Cody meets Sheboygan surfer Chicken Joe (Jon Heder), famous surf promoter Reggie Belafonte (James Woods), surf talent scout Mikey Abromowitz (Mario Cantone), and spirited lifeguard Lani Aliikai (Zooey Deschanel), all of whom recognize Cody's passion for surfing, even if it's a bit misguided at times. Cody believes that winning will bring him the admiration and respect he desires, but when he unexpectedly comes face-to-face with a washed-up old surfer (Jeff Bridges), Cody begins to find his own way, and discovers that a true winner isn't always the one who comes in first.

About Sony Pictures Consumer Products

Sony Pictures Consumer Products (SPCP), a Division of Columbia Tristar Consumer Marketing (CTCM), is based in Los Angeles and handles the merchandising and branding efforts for some of the most recognized properties in film and television.

Columbia Tristar Consumer Marketing is a division of Sony Pictures Entertainment (SPE). SPE is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

About Columbia Pictures:

Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

About Sony Pictures Animation:

Sony Pictures Animation was established in May 2002 to enable Sony Pictures Entertainment to tap into the vast imagination of the creative community, develop characters and stories that are best realized through digital production and bring entertainment for audiences of all ages to the screen. The division's first film, Open Season, was released in September, 2006. Sony Pictures Animation currently is in production on Surf's Up (due in theaters June 8, 2007) and Cloudy With A Chance of Meatballs (spring 2009).

(TM) & (C)2007 Sony Pictures Animation Inc. All Rights Reserved.

TRADEMARKS

We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full Name: Build-A-Bear Workshop(R) and that when referencing the process of making stuffed animals you use the word "make" not "build."

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop(R) should only be used in capital letters to refer to our products and services and should not be used as a verb.

CONTACT: Build-A-Bear Workshop, Inc., St. Louis
Crystal Howard, 314-423-8000 ext. 5402
Cell: 314-601-1911
crystalhw@buildabear.com
or
Carrie Stindel, 314-423-8000 ext. 5427
Cell: 314-303-6996
carries@buildabear.com

SOURCE: Build-A-Bear Workshop, Inc.