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|Build-A-Bear Workshop® Opening Store at Cielo Vista Mall in El Paso|
ST. LOUIS (March 9, 2007) — Build-A-Bear Workshop®, Where Best Friends Are Made®, is opening a new location in El Paso, Texas at Cielo Vista Mall on Friday, May 4. Build-A-Bear Workshop is thrilled to be opening at Cielo Vista Mall and to offer Guests a unique and exciting entertainment retail experience.
Build-A-Bear Workshop is based on the premise that nearly everyone, regardless of age, has a special fondness for stuffed animals. When Guests visit a Build-A-Bear Workshop store, they enter a lighthearted teddy-bear-themed environment consisting of eight bear-making stations. Guests choose from over 30 stuffed animals to make. They stuff their new friend, add a heart – a Build-A-Bear Workshop trademark - filled with wishes, and add personality with hundreds of outfits and accessories.
Founder and Chief Executive Bear, Maxine Clark, knows what families want in a shopping experience, and the store is her response to happy memories of shopping as a child. The Build-A-Bear Workshop innovative store concept takes children's interactive entertainment retailing to a new level, combining the process of making your own stuffed animal with an exciting atmosphere. “We've created a unique retail experience by putting the heart back into retailing and putting our Guests at the center of every aspect of our business,” said Clark.
As Guests enter a Build-A-Bear Workshop store they are introduced to a variety of stuffed animals including bears, dogs, cats, bunnies, monkeys and a series of Beary Limited™ edition Collectibear® animals. Build-A-Bear Workshop stuffed animals are very affordable, ranging in price from $10-$25.
Clark looks forward to opening in El Paso. She notes, “Our plan is always to open in the premier malls across the country, and we will continue this approach as we open at Cielo Vista Mall. We have hundreds of Guests who have visited our stores and personally written to me requesting a Build-A-Bear Workshop® store in El Paso and we look forward to sharing teddy bear hugs with the children and families there,” said Clark.
About Build-A-Bear Workshop, Inc.