Senior Management

Sharon Price John
Chief Executive Officer and Chief President
Sharon Price John
Chief Executive Officer and Chief President


Sharon Price John, 51, was appointed to the Board of Directors on June 3, 2013 in connection with her employment as Chief Executive Officer and Chief President Bear of the Company after being recommended to our Board by a third-party search firm. From January 2010 through May 2013, Ms. John served as President of Stride Rite Children’s Group LLC, a division of Wolverine World Wide, Inc., which designs and markets footwear for children. From 2002 through 2009, she held positio... 

Gina Collins
Chief Marketing Officer and Brand
Gina Collins
Chief Marketing Officer and Brand


Gina Collins, 42, joined Build-A-Bear Workshop in January 2014 as Chief Marketing Officer and Brand Bear. Prior to joining the Company, Ms. Collins was at The Coca-Cola Company from December 2001 to January 2014 in various senior leadership roles of increasing responsibility, including Area Vice President, North America, Entertainment Marketing from April 2012 to January 2014, Group Director, North America, Strategic Marketing from April 2010 to March 2012, and Global Director, Media and... 
Darlene Elder
Chief Human Resources
Darlene Elder
Chief Human Resources


Darlene Elder, 62, joined Build-A-Bear Workshop® in August 1998 as Director, Bear & Human Resources. Ms. Elder was promoted to Managing Director, Bear and Human Resources in March 2005 and was named Chief Human Resources Bear in October 2008. From 1981 through 1998, Ms. Elder held various human resources positions at Venture Stores, Inc.... 
Eric Fencl
Chief Administrative Officer, General Counsel and Secretary
Eric Fencl
Chief Administrative Officer, General Counsel and Secretary


Eric Fencl, 52, joined Build-A-Bear Workshop in July 2008 as Chief Bearrister—General Counsel. In March 2009, he assumed responsibility for international franchising and human resources. Effective October 2015 he now holds the title of Chief Administrative Officer, General Counsel and Secretary, responsible for legal, real estate and construction. Prior to joining the Company, Mr. Fencl was Executive Vice President, General Counsel and Secretary for Outsourcing Solutions Inc., a nationa... 
J. Christopher Hurt
Chief Operations Officer
J. Christopher Hurt
Chief Operations Officer


J. Christopher Hurt, 49, joined Build-A-Bear Workshop in April 2015 as Chief Operations Officer. Prior to joining the Company, Mr. Hurt was at American Eagle Outfitters, Inc. from 2002 to April 2015 in various senior leadership roles of increasing responsibility, including Senior Vice President, North America and Vice President/General Manager—Factory, Canada, Mexico Retail from 2011 to April 2015, and East Zone Vice President and Regional Director from 2002 to 2011. Before joining Am... 
Jennifer Kretchmar
Chief Product Officer and Innovation
Jennifer Kretchmar
Chief Product Officer and Innovation


Jennifer Kretchmar, 41, joined Build-A-Bear Workshop in August 2014 as Chief Product Officer and Innovation Bear. Prior to joining the Company, Ms. Kretchmar was Senior Vice President of Product and Brand Management with the Stride Rite Children’s Group of Wolverine World Wide, Inc. where since 2004 she was responsible for the global product creation strategy for a diverse portfolio of children’s footwear brands including Stride Rite, Sperry Top- Sider®, Saucony®, Keds®, Merrell®, Robeez... 
Voin Todorovic
Chief Financial Officer
Voin Todorovic
Chief Financial Officer


Voin Todorovic, 40, joined Build-A-Bear Workshop in September 2014 as Chief Financial Officer. Prior to joining the Company, Mr. Todorovic was employed at Wolverine World Wide, Inc., a leading global footwear and apparel company, where since September 2013 he served as the head of finance and operations for its Lifestyle Group which includes a portfolio of iconic brands such as Sperry Top-Sider®, Hush Puppies®, Keds®, and Stride Rite®. From 2011 to 2013 he was Vice President–Finance and A...