Citi deeply integrated into ZipRealty.com to deliver personalized lending service for ZipRealty homebuyers
EMERYVILLE, Calif. - September 18, 2012 - ZipRealty, (http://www.ziprealty.com; NASDAQ: ZIPR), a leading national real estate brokerage and provider of proprietary technology and comprehensive online marketing tools for the residential real estate brokerage industry, announced today that it has formed a strategic marketing agreement with Citi, the leading global bank, to provide mortgage services to ZipRealty homebuyers. Citi will provide ZipRealty with a multi-level mortgage services platform that will allow prospective homebuyers on the ZipRealty website seamless access to the services they need from pre-qualification and application tools to dedicated customer service representatives to assist with home financing.
"The relationship with Citi allows ZipRealty to present an array of mortgage options to meet the individual needs of our homebuyers," said Lanny Baker, CEO of ZipRealty. "Citi offers tremendous depth and breadth of products, dedicated customer service representatives, and a guaranteed on-time close, all of which ensures that prospective ZipRealty homebuyers will receive an efficient and seamless experience from the pre-qualification stage through to close. In fact, I am working with Citi's mortgage team on my own home buying transaction right at this minute, and I can personally attest to the outstanding quality of Citi's service, competitiveness of their products and the real value of having my lender so closely connected to my ZipRealty agent and the whole transaction process."
ZipRealty is integrating the Citi online pre-qualification tool and online mortgage application through multiple links on the ZipRealty.com website. Regardless of whether they start on line or are referred to Citi by a ZipRealty agent, prospective homebuyers are matched to a customer service representative to guide them through the entire application process from pre-qualification to close. Citi has a dedicated call center, and also has loan professionals in every ZipRealty market. This model, and its ease of execution, allows Citi to offer homebuyers an on-time closing guarantee.
This is the second mortgage alliance ZipRealty has announced in the past 30 days forming a dual platform to service its homebuyer's needs.
To learn more about ZipRealty, please visit http://www.ziprealty.com.
About ZipRealty, Inc.
ZipRealty is a leading national real estate brokerage and provider of proprietary technology and comprehensive online marketing tools for the residential real estate brokerage industry. For home buyers and sellers who increasingly want control, choice and a seamless, customized service, ZipRealty offers Internet-enabled, state-of-the-art technology and complete access to accurate, timely information via their website and mobile applications, which real estate professionals can combine with their own local knowledge and personal expertise to offer an exceptional start-to-finish client experience. For real estate professionals who seek more productive ways to conduct business, ZipRealty provides technology and online marketing tools to enhance their online sales channel, including lead generation, conversion and service of their clients. ZipRealty's technology and online marketing products serve its full-service, owned-and-operated residential real estate brokerage business in 20 markets nationwide, as well as its Powered by Zip network of leading third-party local brokerages in eight markets.
Mercury Global Partners for ZipRealty
Tel. +1 925 426 0646
Mindy M. Hull
Mercury Global Partners for ZipRealty
Tel. +1 415 889 9977
twitter: @mmhull or @MercuryGlobal