ZipRealty
ZipRealty Polls Homeowners Who Purchased in 2008: Are you better off today than you were four years ago?

Survey reveals that more than 60 percent of ZipRealty buyers who purchased homes four years ago feel better off or neutral with regard to their home ownership

EMERYVILLE, Calif. - September 06, 2012 - ZipRealty, (www.ziprealty.com; NASDAQ: ZIPR), a leading national real estate brokerage and provider of proprietary technology and comprehensive online marketing tools for the residential real estate brokerage industry, today announced the results of a recent survey of the homeowner customers who purchased their home with the assistance of ZipRealty in 2008.  When asked if they were better off today than they were four years ago with regard to their homeownership, over 61 percent of respondents stated they were neutral, better or significantly better off. Of the 94 percent of homeowners who still own the same home they bought four years ago, 10 percent said their home has increased in value, and 25 percent said their home value has stayed the same.

"The results of this survey are telling given the hit that the housing industry has experienced over the past four years. Despite widely-experienced declines in home prices over the last few years, a large percentage of ZipRealty homeowners who responded still feel satisfied with regard to their home ownership.  These folks look at their homes as a long-term investment and a place where they've settled down," said Lanny Baker, CEO of ZipRealty. "Beyond the financial dynamic, homeownership brings substantial social benefits for families, communities and the U.S. as a whole. Homeownership has been an essential part of the 'American Dream' for decades and the results of our recent survey substantiate that owning a home remains today a very satisfying proposition for the majority of consumers."

Sixty percent of homebuyers who were polled said they viewed their purchase as a long-term investment, and planned to live in the home for seven years or more. Twenty-five percent said they considered their home purchase as a medium-term investment and planned to sell the home within two to seven years.

A total of 915 homebuyers responded and participated in the ZipRealty survey. The states with the most respondents include California (nearly 30 percent), Massachusetts (10 percent), Texas (10 percent), Arizona (10 percent), and Florida (eight percent).

For the details and an infographic of the ZipRealty homebuyer report, click here.

About ZipRealty, Inc.
ZipRealty is a leading national real estate brokerage and provider of proprietary technology and comprehensive online marketing tools for the residential real estate brokerage industry. For home buyers and sellers who increasingly want control, choice and a seamless, customized service, ZipRealty offers Internet-enabled, state-of-the-art technology and complete access to accurate, timely information via their website and mobile applications, which real estate professionals can combine with their own local knowledge and personal expertise to offer an exceptional start-to-finish client experience. For real estate professionals who seek more productive ways to conduct business, ZipRealty provides technology and online marketing tools to enhance their online sales channel, including lead generation, conversion and service of their clients. ZipRealty's technology and online marketing products serve its full-service, owned-and-operated residential real estate brokerage business in 20 markets nationwide, as well as its Powered by Zip network of leading third-party local brokerages in 10 major markets.

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Media Contacts:
Ginny Cain                                                                       
Mercury Global Partners for ZipRealty               
Tel. +1 925 426 0646                               
ginny@mercuryglobalpartners.com       
Twitter: @ginnycain

Mindy M. Hull
Mercury Global Partners for ZipRealty
Tel. +1 415 889 9977
mindy@mercuryglobalpartners.com
Twitter: @mmhull or @MercuryGlobal


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