Award-winning Powered by Zip program attracting a growing network of America's strongest local residential real estate brokerages
EMERYVILLE, Calif. - September 5, 2012 - ZipRealty, (www.ziprealty.com; NASDAQ: ZIPR), a leading national real estate brokerage and provider of proprietary technology and comprehensive online marketing tools for the residential real estate brokerage industry, today announced that the Company has been named the 2012 winner of Inman News' annual Innovator Award for "Most Innovative Real Estate Website or Service," in recognition of its Powered by Zip program. ZipRealty is the number one most visited brokerage website in the U.S., and the Powered by Zip network provides a growing number of leading local brokerages with a brokerage-proven technology platform that provides a comprehensive solution to attract, incubate and close real estate buyers and sellers via the online channel.
"The Powered by Zip program now powers the nation's top-ranked national brokerages in ten major real estate markets, and we plan to continue to expand the network into other areas in the future. Since launching the Powered by Zip program in 2011, we've demonstrated that the strong local real estate presence of our broker-partners connected to ZipRealty's technology and online expertise, represents a winning combination for current and prospective homebuyers and sellers," said Lanny Baker, CEO of ZipRealty. "Creating online and mobile technology solutions that empower serious real estate consumers, modern agents and forward-looking brokerages is a top priority for ZipRealty, and we are honored to be recognized by Inman News with this prestigious award for Powered by Zip."
The Powered by Zip program includes online customer sourcing and effective agent marketing in addition to an extensive and intuitive Customer Relationship Management (CRM) incubation tool that allows agents to effectively communicate with current and prospective homebuyers and sellers. Brokers and their agents can integrate and use the system with their own online buyer and seller leads, plus receive all buyer and seller leads incubated from the ZipRealty.com website within the broker's market. The Powered by Zip program also provides brokers with an all-in-one business management solution that includes powerful, easy-to-use tools that provide visibility and insights into their business, as well as the ability to effectively manage and build it. Pursuant to the Powered by Zip program, ZipRealty.com incubated leads are passed directly to each of these brokers in their respective markets.
Over the course of the past 12 months, top-ranked brokerages in 10 markets including Atlanta, Jacksonville, Nashville, Palm Beach, Philadelphia, Raleigh-Durham, Salt Lake City, Tampa, Tucson, and Westchester, New York have closed thousands of additional real estate transactions totaling over $160 million in home transaction value using the Powered by Zip program.
The Inman News Innovator Awards were created in 1997 by Inman News, a leading source of independent real estate news, information and research, to recognize and honor companies, individuals and tools that make the most of new technologies and ideas to increase and improve the productivity, efficiency and transparency of the real estate industry for consumers and real estate professionals alike. ZipRealty was one of 56 finalists named among the winners in each of the seven categories.
ZipRealty is actively expanding the Powered by Zip network and is seeking to partner with strong, local brokerages in major DMAs. For more information about the Powered by Zip program, please call 1-855-843-1600 or visit http://www.ziprealty.com/partners/powered-by-zip.jsp to learn more.
About ZipRealty, Inc.
ZipRealty is a leading national real estate brokerage and provider of proprietary technology and comprehensive online marketing tools for the residential real estate brokerage industry. For home buyers and sellers who increasingly want control, choice and a seamless, customized service, ZipRealty offers Internet-enabled, state-of-the-art technology and complete access to accurate, timely information via their website and mobile applications, which real estate professionals can combine with their own local knowledge and personal expertise to offer an exceptional start-to-finish client experience. For real estate professionals who seek more productive ways to conduct business, ZipRealty provides technology and online marketing tools to enhance their online sales channel, including lead generation, conversion and service of their clients. ZipRealty's technology and online marketing products serve its full-service, owned-and-operated residential real estate brokerage business in 20 markets nationwide, as well as its Powered by Zip network of leading third-party local brokerages in 10 major markets.
Mercury Global Partners for ZipRealty
Tel. +1 925 426 0646
Mindy M. Hull
Mercury Global Partners for ZipRealty
Tel. +1 415 889 9977
twitter: @mmhull or @MercuryGlobal