LOS ANGELES, CA -- (Marketwired) -- 04/14/14 --
MyMedicalRecords, Inc., a wholly owned subsidiary of MMRGlobal, Inc., (OTCQB: MMRF) collectively ("MMR"), today announced the launch of its MyMedicalRecords Personal Health Record Kit going on sale in Drug Chains, Etailers and Retailers nationwide. MMR already has agreements in place and orders to sell the kit starting this quarter through Etailers and retailers representing more than 30 million customers nationwide. The program will be supported by a national syndicated television advertising campaign and millions of dollars in retailer co-op advertising funds, which are part of the Company's agreements with retailers.
MMR also announced the appointment of Compass Express as a Manufacturer's Representative for selected accounts. Compass currently sells connected health and wellness, home automation, wearables, wireless devices and accessories, small appliances, sporting goods, toys, seasonal merchandise, textiles, and home improvement products to Amazon.com, Costco Wholesale, Target, Best Buy, Lowe's, Staples and numerous other national and regional retail chains.
The MyMedicalRecords Personal Health Record (PHR) kit will be shipped as part of a line of two SKUs including a six month and one year membership program. These SKUs were designed exclusively for sale on Ecommerce sites and retail shelves with a six month starter kit priced at only $29.95. Renewals can also be purchased through retailers or on the Company's MyMedicalRecords.com site with revenue sharing of residual income also going to originating retailers.
According to Frank Finn, Managing Partner at Compass, "We take a very hands-on approach in helping our supplier partners determine the best course of action to secure placement and maximize revenue at retail. We understand what our retailer customers are looking for from their suppliers, which enables us to take a great product like MyMedicalRecords and mold it into a meaningful retail program."
The specially designed retail package was created exclusively for retailers. The PHR kit includes everything an individual needs to "Quick Start" and launch a MyMedicalRecords Personal Health Record account for up to ten family members, including pets, and contains emergency wallet cards, emergency stickers, and notification stickers specifically designed to request medical records from healthcare professionals. The kit also features four password protected MyEsafeDepositBox accounts allowing users to securely store other important and vital documents, such as copies of birth certificates, insurance papers, passports, financial records wills and advance directives, in one convenient location.
Robert H. Lorsch, MMRGlobal Chairman and Chief Executive Officer, said, "HealthCare.gov is in full swing, as was advertised to start in 2014. More than 7 million people have signed up for insurance, and another 3 million have been included in Medicaid expansion. Based on more than $370 million spent in advertising and related marketing expenses last year on the Affordable Care Act, patients are also learning how important it is to have a Personal Health Record for medical emergencies and disaster preparedness. And starting in 2014 under the HITECH Act, eligible providers need to offer at least 50% of their patients online access to their personal health information such as through a PHR."
MMRGlobal is a leading provider of Personal Health Records, MyEsafeDepositBox storage solutions and MMRPro document management and imaging systems for healthcare professionals. MyMedicalRecords, Inc. owns 10 U.S. healthcare patents including U.S. Patent Nos. 8,121,855; 8,117,045; 8,117,646; 8,301,466; 8,321,240; 8,352,287; 8,352,288; 8,498,883; 8,626,532 and 8,645,161, and additional applications and continuation applications. A Notice of Allowance for its 11th U.S. patent was recently received. MMR also has numerous other health IT patents issued, pending and applied for in countries or regional authorities of commercial interest, such as Australia, Singapore, New Zealand, Mexico, Japan, Canada, China, Hong Kong, South Korea, Israel and Europe.
MMRGlobal, Inc., through its wholly-owned operating subsidiary, MyMedicalRecords, Inc., provides secure and easy-to-use online Personal Health Records ("PHRs") and electronic safe deposit box storage solutions, serving consumers, healthcare professionals, employers, insurance companies, financial institutions, retail pharmacies, and professional organizations and affinity groups. The MyMedicalRecords PHR enables individuals and families to access their medical records and other important documents, such as birth certificates, passports, insurance policies and wills, anytime from anywhere using the Internet. MyMedicalRecords is built on proprietary, patented technologies to allow documents, images and voicemail messages to be transmitted and stored in the system using a variety of methods, including fax, phone, or file upload without relying on any specific electronic medical record platform to populate a user's account. The Company's professional offering, MMRPro, is designed to give physicians' offices an easy and cost-effective solution to digitizing paper-based medical records and sharing them with patients through an integrated patient portal. Through its merger with Favrille, Inc. in January 2009, the Company acquired intellectual property biotech assets that include anti-CD20 antibodies and data and samples from its FavId™/Specifid™ vaccine clinical trials for the treatment of B-Cell Non-Hodgkin's lymphoma. To learn more about MMRGlobal, Inc. visit www.mmrglobal.com. View demos and video tutorials of the Company's products and services at www.mmrtheater.com.
All statements in this press release that are not strictly historical in nature, including, without limitation, MMR's future performance, management's expectations, beliefs, intentions, estimates or projections, constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause MMR's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. Some can be identified by the use of words (and their derivations) such as "need," "possibility," "potential," "intend," "offer," "development," "if," "negotiate," "when," "begun," "believe," "achieve," "will," "estimate," "expect," "maintain," "plan," and "continue," or the negative of these words. Actual outcomes and results of operations and the timing of selected events may differ materially from the results predicted, and any reported results should not be considered as an indication of future performance. Such statements are necessarily based on assumptions and estimates and are subject to various risks and uncertainties, including those relating to the possible invalidity of the underlying assumptions and estimates and possible changes or developments in economic, business, industry, market, legal and regulatory circumstances and conditions and actions taken or omitted to be taken by third parties, including customers, suppliers, business partners, agents, potential licensees, competitors and legislative, judicial and other governmental authorities and officials. Factors that could cause or contribute to such differences include, but are not limited to: unexpected outcomes with respect to intellectual property enforcement actions, claims of intellectual property infringement and general intellectual property litigation; our ability to maintain, develop, monetize and protect our patent portfolio for both MMR's health IT and biotechnology intellectual property assets in the U.S. and internationally; the timing of milestone payments in connection with licensing our intellectual property; our ability to establish and maintain strategic relationships; changes in our relationships with our licensees; the risk MMR's products are not adopted or viewed favorably by the healthcare community and consumer retail market; business prospects, results of operations or financial condition; risks related to the current uncertainty and instability in financial and lending markets, including global economic uncertainties; the timing and volume of sales and installations; the length of sales cycles and the installation process; the market's acceptance of new product and service introductions; competitive product offerings and promotions; changes in government laws and regulations including the 2009 HITECH Act and changes in Meaningful Use and the 2010 Affordable Care Act; future changes in tax legislation and initiatives in the healthcare industry; undetected errors in our products; the possibility of interruption at our data centers; risks related to third party vendors; risks related to obtaining and integrating third-party licensed technology; risks related to a security breach by third parties; risks associated with recruitment and retention of key personnel; other litigation matters; uncertainties associated with doing business internationally across borders and territories; and additional risks discussed in MMR's filings with the Securities and Exchange Commission. MMR is providing this information as of the date of this release and, except as required by applicable law, does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.
Public Communications Co.
Source: MMRGlobal, Inc.