SAN FRANCISCO--(BUSINESS WIRE)--Aug. 31, 2005--This September,
Design Within Reach (NASDAQ: DWRI) introduces its exclusive bedding
collection, addressing the ways people live in and use their bedrooms
today. Comprised of sheets, covers, and unique products specifically
designed for today's multi-functional bed, DWR's bedding ensures
personalized design, comfort and function. The full assortment will be
available from Design Within Reach through its catalog, web site and
more than 50 retail Studios.
Evolving from a simple place of rest, today's bed serves as a base
-- both day and night -- for reading, working, playing and relaxing.
To accommodate these activities, DWR Director of Product Development
Karen John and textile expert and designer Laura Guido-Clark took a
layered approach to create a modern bedding system. The assortment's
three layers -- Foundation, Insulation and Utility -- are designed
with comfort, individuality and function in mind, and are free of
retro-inspired patterns or fussy decoration. (See below for in-depth
"We've invited the bed back into the home. By designing for how
people use their beds, we've opened up the bedroom from a
traditionally formal and private place to an enhanced living space
that can be enjoyed day and night," says Ms. John.
"The bed is not just a part of the bedroom, but is a room unto
itself. Life happens there," continues Ms. Guido-Clark. "Whether it's
a late night movie, working from home, or relaxing with the pets, the
bed is one of the most important spaces in the home. Despite all this,
the dressing of the bed hasn't been re-examined."
DWR invited Ms. Guido-Clark to collaborate on the research, design
and development of its modern bedding concept. In addition to the
newly-discovered use of the bed, the pair noted that while the modern
home has evolved, the bedroom, and specifically bedding, had been
overlooked. Together, they created a bedding system based on principal
values of modern design: function, utility, and how those principals
translate to form and comfort.
"This is quintessential modern thinking," says Rob Forbes, Founder
of Design Within Reach. "Combining form and function, Karen and Laura
created a solution so logical and thoughtful, it's possible to
overlook that it's all about the way the bed feels in its many uses."
Ms. Guido-Clark was the ideal partner. With more than twenty years
of consulting and design experience, she specializes in color, textile
design, materials and finishes for companies such as InterfaceFLOR,
Mattel, Samsung and Steelcase.
The launch of DWR bedding is an example of how the company is
approaching its recently-announced product development efforts. Rather
than bringing the design process in-house, DWR chooses to collaborate
with partners such as Laura Guido-Clark and manufacturers such as
Pendleton Woolen Mills and Bute Fabrics to pair global design talent
and manufacturing capabilities to deliver solutions for modern living.
A Look at the Modern Bed
Design Within Reach began pursuing the ideal modern bedding system
more than three years ago. The first element was the introduction of
minimal, functional platform beds. The platform frames were selected
for their slatted support systems that improve airflow around the bed
and enhance sleeping pleasure. Next, the ergonomic Italian memory-foam
Sonno Prima and Versa Mattresses were introduced, offering the finest
rest available. Now, with the debut of a bedding assortment, DWR
completes a system reflecting modern needs and modernist values.
Foundation - Designed as the softest and most intimate layer, the
100% Egyptian cotton percale 500-thread count sheeting elements are
woven in Italy. Distinct cushioned border details are integrated for
added comfort at the "touch points" when you sleep. Available in five
soothing, nature-based colors (white, slate, eggshell, taupe and
terra), the Foundation layer includes sheet sets, duvet covers and
additional pillow cases.
Insulation - A variety of bedcover solutions designed to meet
individual comfort, tactility and temperature needs. Layers for
individual comfort, temperature needs and visual style. Insulation
provides opportunities for personalization through color, texture, and
- Utility Blanket in Terra/Eggshell and Slate/Taupe. The softest
padding for soft landings. These reversible and versatile
quilts were inspired from authentic, multi-purpose movers'
blankets. 100% cotton percale; cotton twill binding; polyester
- Striped Heirloom Blanket designed to last for generations.
This classic stripe paired down to a simple, graphic form in
Sienna Stripe and Moss Stripe. Woven exclusively for DWR by
Pendleton Woolen Mills. 100% virgin Merino lambswool.
- Geometric Matelasse in Stone and Flax. Creating pattern
through texture, this lightweight coverlet is extremely soft
in 100% cotton. As a complement for the utility layer or for
use on its own.
- Tanguis Cotton Blanket in Cream/Multi; Sienna/Multi;
Moss/Multi. By Rosemary Hallgarten exclusively for DWR. 100%
- Alpaca Throw in Pearl, Dove, Grass. By Rosemary Hallgarten.
90% alpaca; 10% nylon.
Utility - Purposeful products designed to address how the bed is
used during the day, while protecting the more intimate sleep layers.
Classic, natural materials used for performance without compromising
color or texture.
- Quilted Tweed Bed Mat creates a new surface for all the ways
the bed is used during the day. Let the kids play or the dogs
on the bed. Can be used single or in pairs, placed on the edge
of the bed or rolled up when not being used. In Charcoal and
Sienna. 100% wool tweed; 100% cotton canvas backing.
- Bedside Saddle provides convenient space for important bedside
items for relaxing or working in bed, including eyeglasses, a
water bottle or the remote control. Saddle tucks under the
mattress and hangs flat against the bed to create reachable
storage. Available in Heathered Cream; Heathered Moss;
Heathered Sienna; Heathered Charcoal in 90% wool; 10%
- Large Support Bolster spans the full width of the bed for a
functional alternative to excessive decorative pillows and
offers natural support for reading, working or relaxing.
Available in Heathered Cream; Heathered Moss; Heathered
Sienna; Heathered Charcoal in 90% wool; 10% polyamide. Foam
- Small Tweed Bolster offers flexible support to meet
personalized needs (leg, neck or back support), or as an extra
prop while working. Available in Charcoal and Sienna in 100%
wool tweed. Foam insert.
- Pillow Envelope is a pocket for sleeping pillows, keeping them
clean and fresh for nighttime use. In Heathered Cream;
Heathered Moss; Heathered Sienna; Heathered Charcoal in 90%
wool; 10% polyamide.
Editors: Print-ready images are available for media use by
contacting Design Within Reach at email@example.com.
About Design Within Reach, Inc. (NASDAQ: DWRI)
Design Within Reach, Inc., founded in 1998 and headquartered in
San Francisco, is an integrated, multi-channel provider of distinctive
modern design furnishings and accessories. Using a single common "in
stock and ready to ship" inventory, the company markets and sells its
products to both residential and commercial customers nationwide
through www.dwr.com, the DWR catalog, Studios, and direct sales force.
CONTACT: Design Within Reach, Inc.
Jordan Benjamin, 415-676-6507
SOURCE: Design Within Reach, Inc.