SIDNEY, Neb.--(BUSINESS WIRE)--Feb. 17, 2014--
Cabela's Incorporated (NYSE:CAB) announced that Richard N. Cabela,
Co-Founder and Chairman Emeritus, passed away today at his home in
Sidney. He was 77.
Dick, along with his wife, Mary, and brother, Jim, founded Cabela’s
somewhat inadvertently in 1961 when he purchased $45 worth of hand-tied
fishing flies while in Chicago on a furniture and housewares buying trip
with his father for the family’s Chappell, Neb., furniture store. With
the flies not moving off the store shelf, Dick came upon the idea of
selling them through the mail. His first ad, in a Casper, Wyo.,
newspaper, produced one sale. Rethinking his situation, Dick placed an
ad in Sports Afield magazine: “FREE introductory offer!!! 5 popular
Grade A hand-tied flies. Send 25c for postage and handling …” Orders
started coming in and Mary typed the names and addresses of each
customer on recipe cards and placed them in a shoebox. Realizing the
potential for mail-order sales, Dick purchased more fishing gear and he
and Mary produced a three-page mimeographed catalog which was mailed
with each order.
Today, Cabela’s is a $3.6 billion company with a worldwide catalog and
Internet business and 50 stores in the United States and Canada.
Dick served as Chairman of the Board until June 2013, when he
transitioned to Chairman Emeritus and Jim Cabela became Chairman.
“Dick and Jim made it possible for sportsmen and women to get quality
outdoor products no matter where they lived,” said Tommy Millner,
Cabela’s Chief Executive Officer. “They weren’t the first to offer
outdoor goods through the mail, but nobody did it better or with more
care about providing customers a good value for their money.
“Outdoorsmen and women have lost a true friend, a man who improved their
lot by putting them first, by working to provide what they wanted and
needed for their hunting and fishing adventures. He pushed for research
and development in every outdoor field. Dick always looked out for the
customer and if he couldn’t find a vendor to provide what he wanted, he
pushed Cabela’s to design and make it. Because of that passion, the
Cabela's brand and its products are iconic throughout the world.
“The outdoor industry has lost an innovative thinker and a tireless
supporter of wildlife and habitat conservation; the business world has
lost a true original, who built a business model that will be studied
and emulated for years; a man who, through perseverance and hard work,
achieved the American Dream.”
Added Michael McCarthy, Cabela’s Lead Independent Director: “Like most
great enterprises, Cabela's began with the passion of a single person,
Dick Cabela. We are all very grateful for the opportunities he shared
with employees, customers and shareholders, and are committed to
sustaining the enterprise he began.”
Dick garnered numerous accolades in his lifetime, including induction
into the Nebraska Business Hall of Fame in 1994 and the Direct Marketing
Hall of Fame in 2006. Dick and Mary traveled the world pursuing their
shared passion for hunting. In 2001, Dick was honored with the Safari
Club International’s prestigious C.J. McElroy Award for his dedication
to preserving and promoting the heritage and tradition of hunting. In
2007, Dick and Jim were honored by Outdoor Life magazine as being among
the top 25 “most influential people in hunting and fishing.”
Dick is survived by his wife, Mary, and their nine children and their
families; as well as two sisters and three brothers.
About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading
specialty retailer, and the world’s largest direct marketer, of hunting,
fishing, camping and related outdoor merchandise. Since the Company’s
founding in 1961, Cabela’s® has grown to become one of the most
well-known outdoor recreation brands in the world, and has long been
recognized as the World’s Foremost Outfitter®. Through Cabela’s growing
number of retail stores and its well-established direct business, it
offers a wide and distinctive selection of high-quality outdoor products
at competitive prices while providing superior customer service.
Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves
as its primary customer loyalty rewards program. Cabela’s stock is
traded on the New York Stock Exchange under the symbol “CAB”.
Source: Cabela's Incorporated