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Cabela's Inc. Reports Third Quarter Results
    -Q3 Total Revenue Increased 11.5% to $546.8 Million-

                 -Q3 Same Store Sales Increased 4.6%-

              -Company Reported Q3 Diluted EPS of $0.20-

SIDNEY, Neb.--(BUSINESS WIRE)--Nov. 1, 2007--Cabela's Incorporated (NYSE: CAB), the World's Foremost Outfitter(R) of hunting, fishing, and outdoor gear, today reported financial results for its third fiscal quarter ended September 29, 2007.

Total revenue for the third quarter of fiscal 2007 increased 11.5% to a record $546.8 million compared to $490.5 million for the same period last year. Third quarter net income was $13.2 million, or $0.20 per diluted share, compared to $15.0 million, or $0.23 per diluted share, for the same period a year ago.

During the third quarter of fiscal 2007, direct revenue increased 4.2% to $241.9 million, total retail revenue increased 17.7% to $257.3 million and same store sales increased 4.6%. Financial services revenue increased 19.7% to $44.7 million for the third quarter of fiscal 2007.

Total revenue for the nine months ended September 29, 2007, increased 13.8% to $1.46 billion compared to $1.28 billion for the same period last year. Net income for the nine months was $31.6 million, or $0.47 per diluted share, compared to $32.4 million, or $0.49 per diluted share, for the nine months ended September 30, 2006.

"We are pleased to report another quarter of double digit revenue growth, highlighted by a 4.6% increase in same store sales," said Dennis Highby, Cabela's President and Chief Executive Officer. "Our third quarter results were impacted by higher promotional activity, resulting in lower margins, and two stores, opened in 2006, that did not meet the Company's sales expectations.

"During the quarter, we opened a retail store in Hoffman Estates, Illinois, acquired S.I.R. Warehouse Sports Store, a Canadian specialty retailer of outdoor merchandise, and announced plans for a store in Billings, Montana, expected to open in the summer of 2008," Highby said. "We are on schedule to open six additional stores during the fourth quarter, including East Hartford, Connecticut; Gonzales, Louisiana; and Hammond, Indiana; all of which recently opened. Reno, Nevada; Post Falls, Idaho; and Lacey, Washington, are all slated to open in November. As a result of these store openings, we saw an increase in our pre-opening expenses of $3.3 million during the quarter compared to the year ago quarter.

"For the full year of 2007, we expect diluted earnings per share to increase at a high single digit growth rate," Highby said. "Additionally, we expect to open seven new stores in 2008, and we are highly confident in our ability to successfully execute our retail rollout strategy and grow revenue and earnings per share consistent with our long-term mid-teens growth expectations."

Mr. Highby concluded, "Although these results were below our expectations, we remain confident that our powerful brand and multi-channel business model will allow us to continue to increase market share and significantly expand our business into the future. We remain focused on further building upon our leadership position in the industry and fully capitalizing on the many opportunities that lie ahead."

                      Conference Call Information

A conference call to discuss third quarter fiscal 2007 operating results is scheduled for today (Thursday, November 1, 2007) at 4:30 p.m. Eastern Time. A webcast of the call will take place simultaneously and can be accessed by visiting the Investor Relations section of Cabela's website at www.cabelas.com. A replay of the call will be archived on www.cabelas.com.

                      About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is the world's largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's(R) has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter(R). Through Cabela's well-established direct business and its growing number of retail stores, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB(R) Visa credit card, which serves as its primary customer loyalty rewards program.

             Caution Concerning Forward-Looking Statements

Statements in this press release that are not historical or current fact are "forward-looking statements" that are based on the Company's beliefs, assumptions and expectations of future events, taking into account the information currently available to the Company. Such forward-looking statements include, but are not limited to, the Company's statements regarding its expectation that diluted earnings per share will increase at a high single digit growth rate for fiscal 2007, its ability to successfully execute its retail rollout strategy and grow revenue and earnings per share consistent with its long-term mid-teens growth expectations, and its expectation of opening seven new stores in 2008. Forward-looking statements involve risks and uncertainties that may cause the Company's actual results, performance or financial condition to differ materially from the expectations of future results, performance or financial condition that the Company expresses or implies in any forward-looking statements. These risks and uncertainties include, but are not limited to: the ability to negotiate favorable purchase, lease and/or economic development arrangements for new retail store locations; expansion into new markets; market saturation due to new retail store openings; the acceleration of new retail store openings; the rate of growth of general and administrative expenses associated with building a strengthened corporate infrastructure to support the Company's growth initiatives; increasing competition in the outdoor segment of the sporting goods industry; the cost of the Company's products; supply and delivery shortages or interruptions caused by system changes or other factors; adverse weather conditions; unseasonal weather conditions which impact the demand for the Company's products; fluctuations in operating results; adverse economic conditions causing a decline in discretionary consumer spending; the cost of fuel increasing; delays in road construction and/or traffic planning around the Company's new retail stores; road construction around the Company's existing retail stores; labor shortages or increased labor costs; changes in consumer preferences and demographic trends; increased government regulation; inadequate protection of the Company's intellectual property; decreased interchange fees received by the Company's financial services business as a result of credit card industry litigation; other factors that the Company may not have currently identified or quantified; and other risks, relevant factors and uncertainties identified in the Company's filings with the SEC (including the information set forth in the "Risk Factors" section of the Company's Form 10-K for the fiscal year ended December 30, 2006, and Form 10-Q for the fiscal quarter ended March 31, 2007), which filings are available at the Company's website at www.cabelas.com and the SEC's website at www.sec.gov. Given the risks and uncertainties surrounding forward-looking statements, you should not place undue reliance on these statements. The Company's forward-looking statements speak only as of the date they are made. Other than as required by law, the Company undertakes no obligation to update or revise forward-looking statements, whether as a result of new information, future events or otherwise.

                CABELA'S INCORPORATED AND SUBSIDIARIES
                CONDENSED CONSOLIDATED BALANCE SHEETS
                           (In Thousands)
                             (Unaudited)
----------------------------------------------------------------------

                              September 29, December 30, September 30,
ASSETS                            2007          2006         2006
                              ------------- ------------ -------------

CURRENT ASSETS:
 Cash and cash equivalents       $  103,114   $  172,903    $   73,315
 Accounts receivable                 30,657       37,812        26,766
 Credit card loans held for
  sale                              158,939      136,072        91,400
 Credit card loans receivable        13,360       16,611        14,882
 Inventories                        669,544      484,414       504,399
 Prepaid expenses and
  deferred catalog costs             63,858       42,502        63,011
 Income taxes receivable             11,113           --         5,419
 Other current assets                67,729       63,907        78,060
                              ------------- ------------ -------------
   Total current assets           1,118,314      954,221       857,252
                              ------------- ------------ -------------

PROPERTY AND EQUIPMENT, NET         862,554      600,065       584,957
                              ------------- ------------ -------------

OTHER ASSETS:
 Marketable securities               80,687      117,360       111,199
 Other                              103,219       79,584        66,128
                              ------------- ------------ -------------
   Total other assets               183,906      196,944       177,327
                              ------------- ------------ -------------

   TOTAL ASSETS                  $2,164,774   $1,751,230    $1,619,536
                              ============= ============ =============

LIABILITIES AND STOCKHOLDERS'
 EQUITY

CURRENT LIABILITIES:
 Accounts payable                $  311,195   $  239,285    $  225,994
 Unpresented checks net of
  bank balance                       40,458           --        11,735
 Accrued expenses and other
  liabilities                        59,400       72,124        57,876
 Gift certificates and credit
  card reward points                141,030      144,210       113,399
 Accrued employee
  compensation and benefits          52,013       61,275        41,961
    Time deposits                    25,044       33,401        40,799
 Short-term borrowings and
  current portion of long-
  term debt                          76,760       33,294        27,356
 Income taxes payable and
  deferred income taxes              21,774       35,245        11,960
                              ------------- ------------ -------------
   Total current liabilities        727,674      618,834       531,080

LONG-TERM LIABILITIES               666,707      398,538       409,640

STOCKHOLDERS' EQUITY                770,393      733,858       678,816
                              ------------- ------------ -------------

   TOTAL LIABILITIES AND
STOCKHOLDERS' EQUITY             $2,164,774   $1,751,230    $1,619,536
                              ============= ============ =============
                CABELA'S INCORPORATED AND SUBSIDIARIES
             CONDENSED CONSOLIDATED STATEMENTS OF INCOME
           (Dollars in Thousands Except Earnings Per Share)
                             (Unaudited)
----------------------------------------------------------------------
                      Three Months Ended         Nine Months Ended
                   ------------------------- -------------------------
                    September    September    September    September
                        29,          30,          29,          30,
                       2007         2006         2007         2006
                   ------------ ------------ ------------ ------------
REVENUE:
  Merchandise
   sales           $   499,182  $   450,821  $ 1,325,245  $ 1,171,493
  Financial
   services
   revenue              44,749       37,392      121,497       98,946
  Other revenue          2,878        2,240       13,357       12,082
                   ------------ ------------ ------------ ------------
    Total revenue      546,809      490,453    1,460,099    1,282,521
                   ------------ ------------ ------------ ------------

COST OF REVENUE:
  Cost of
   merchandise
   sales               322,547      290,747      859,042      759,079
  Cost of other
   revenue                  37         (582)       1,671        2,894
                   ------------ ------------ ------------ ------------
    Total cost of
     revenue
     (exclusive of
     depreciation
     and
     amortization)     322,584      290,165      860,713      761,973

SELLING, GENERAL
 AND
 ADMINISTRATIVE
 EXPENSES              199,879      173,437      542,397      464,949
                   ------------ ------------ ------------ ------------
OPERATING INCOME        24,346       26,851       56,989       55,599
                   ------------ ------------ ------------ ------------

OTHER INCOME
 (EXPENSE):
  Interest income           42          287        1,705        1,624
  Interest expense      (4,220)      (4,794)     (13,690)     (12,929)
  Other income,
   net                   1,004        2,000        5,353        7,600
                   ------------ ------------ ------------ ------------
    Total other
     income
     (expense)          (3,174)      (2,507)      (6,632)      (3,705)
                   ------------ ------------ ------------ ------------

INCOME BEFORE
 PROVISION FOR
 INCOME TAXES           21,172       24,344       50,357       51,894

PROVISION FOR
 INCOME TAXES            7,940        9,350       18,719       19,461
                   ------------ ------------ ------------ ------------

NET INCOME         $    13,232  $    14,994  $    31,638  $    32,433
                   ============ ============ ============ ============

EARNINGS PER
 SHARE:
  Basic            $      0.20  $      0.23  $      0.48  $      0.50
                   ============ ============ ============ ============

  Diluted          $      0.20  $      0.23  $      0.47  $      0.49
                   ============ ============ ============ ============

WEIGHTED AVERAGE
 SHARES
 OUTSTANDING:
  Basic             65,825,895   65,271,870   65,701,443   65,180,992
                   ============ ============ ============ ============

  Diluted           67,031,102   66,484,306   67,317,482   66,492,421
                   ============ ============ ============ ============
Segment Information        Three Months Ended     Nine Months Ended
                           ------------------- -----------------------
                           September September September   September
                              29,       30,        29,         30,
(Dollars in Thousands)       2007      2006       2007        2006
-------------------------- --------- --------- ----------- -----------

Direct revenue             $241,900  $232,172  $  683,646  $  656,052
Retail revenue              257,282   218,649     641,599     515,441
Financial services revenue   44,749    37,392     121,497      98,946
Other revenue                 2,878     2,240      13,357      12,082
                           --------- --------- ----------- -----------
  Total revenue            $546,809  $490,453  $1,460,099  $1,282,521
                           ========= ========= =========== ===========

Direct operating income    $ 40,897  $ 35,727  $  107,356  $   97,420
Retail operating income      26,940    29,630      66,403      58,870
Financial services
 operating income             9,569     7,689      26,961      21,815
Other operating loss        (53,060)  (46,195)   (143,731)   (122,506)
                           --------- --------- ----------- -----------
  Total operating income   $ 24,346  $ 26,851  $   56,989  $   55,599
                           ========= ========= =========== ===========

As a Percentage of Total
 Revenue:
Direct revenue                 44.2%     47.3%       46.8%       51.2%
Retail revenue                 47.1      44.6        44.0        40.2
Financial services revenue      8.2       7.6         8.3         7.7
Other revenue                   0.5   0.5 0.5         0.9         0.9
                           --------- --------- ----------- -----------
  Total revenue               100.0%    100.0%      100.0%      100.0%
                           ========= ========= =========== ===========

As a Percentage of Segment
 Revenue:
Direct operating income        16.9%     15.4%       15.7%       14.8%
Retail operating income        10.5      13.6        10.4        11.4
Financial services
 operating income              21.4      20.6        22.2        22.0
  Total operating income
   (1)                          4.5%      5.4%        3.9%        4.3%

(1) The percentage of total operating income is a percentage of total
 consolidated revenue.

Financial Services Information:

The following table summarizes the results of the Company's financial services segment on a generally accepted accounting principles ("GAAP") basis. For credit card loans securitized and sold, the loans are removed from the Company's consolidated balance sheet and the net earnings on these securitized assets after paying outside investors are reflected as a component of securitization income on a GAAP basis. Net interest income on a GAAP basis includes interest and fee income, interest expense and provision for loan losses for the credit card loans receivable the Company owns. Non-interest income on a GAAP basis includes servicing income, gains on sales of loans and income recognized on retained interests, as well as interchange income on the entire managed portfolio.

Financial Services Revenue as
 Reported on a GAAP Basis:     Three Months Ended   Nine Months Ended
                               ------------------- -------------------
                               September September September September
                                  29,       30,       29,       30,
(In Thousands)                   2007      2006      2007      2006
------------------------------ --------- --------- --------- ---------

Interest and fee income, net
 of provision for loan losses  $  9,139  $  6,372  $ 20,233  $ 17,360

Interest expense                 (1,807)   (1,299)   (4,252)   (3,600)
                               --------- --------- --------- ---------

Net interest income, net of
 provision for loan losses        7,332     5,073    15,981    13,760
                               --------- --------- --------- ---------

Non-interest income:
  Securitization income          50,679    44,294   144,315   120,074
  Other non-interest income      13,592    10,505    36,072    28,586
                               --------- --------- --------- ---------
    Total non-interest income    64,271    54,799   180,387   148,660
                               --------- --------- --------- ---------
Less: Customer rewards costs    (26,854)  (22,480)  (74,871)  (63,474)
                               --------- --------- --------- ---------

Financial services revenue     $ 44,749  $ 37,392  $121,497  $ 98,946
                               ========= ========= ========= =========

"Managed" credit card loans represent credit card loans receivable owned by the Company plus securitized credit card loans. Since the financial performance of the managed portfolio has a significant impact on the earnings received from servicing the portfolio, the Company believes the following table (see next page) on a "managed" basis is important information to analyze revenue in the financial services segment. The following non-GAAP presentation reflects the financial performance of the credit card loans receivable owned by the Company plus those that have been sold and includes the effect of recording the retained interest at fair value. Interest income, interchange income (net of customer rewards) and fee income on both the owned and securitized portfolio are recorded in their respective line items. Interest paid to outside investors on the securitized credit card loans is included with other interest costs and included in interest expense. Credit losses on the entire managed portfolio are included in provision for loan losses. Although the Company's consolidated financial statements are not presented in this manner, management reviews the performance of the managed portfolio in order to evaluate the effectiveness of the Company's origination and collection activities, which ultimately affects the income received for servicing the portfolio.

Managed Financial
 Services Revenue
 Presented on Non-GAAP
 Basis:                  Three Months Ended       Nine Months Ended
                       ----------------------- -----------------------
                       September   September   September   September
(Dollars in Thousands)   29, 2007   30, 2006     29, 2007    30, 2006
---------------------- ----------- ----------- ----------- -----------

Interest income        $   48,465  $   38,257  $  136,010  $  104,720
Interchange income,
 net of customer
 rewards costs             16,940      13,981      46,690      37,974
Other fee income            7,425       6,058      19,502      16,532
Interest expense          (21,776)    (17,263)    (60,187)    (46,590)
Provision for loan
 losses                    (8,931)     (6,442)    (23,374)    (18,354)
Other                       2,626       2,801       2,856       4,664
                       ----------- ----------- ----------- -----------
Managed financial
 services revenue      $   44,749  $   37,392  $  121,497  $   98,946
                       =========== =========== =========== ===========


Managed Financial
 Services Revenue as a
 Percentage of Average
 Managed Credit Card
 Loans:
Interest income              11.2%       11.0%       11.1%       10.6%
Interchange income,
 net of customer
 rewards costs                3.9         4.0         3.8         3.9
Other fee income              1.7         1.7         1.6         1.6
Interest expense             (5.0)       (5.0)       (4.9)       (4.7)
Provision for loan
 losses                      (2.1)       (1.8)       (1.9)       (1.9)
Other                         0.6         0.8         0.2         0.5
                       ----------- ----------- ----------- -----------
Managed financial
 services revenue            10.3%       10.7%        9.9%       10.0%
                       =========== =========== =========== ===========

Average reported
 credit card loans     $  182,719  $  133,866  $  155,073  $  128,161
Average managed credit
 card loans             1,730,886   1,394,377   1,633,446   1,315,000

    CONTACT: Cabela's Incorporated
             Investors:
             Chris Gay, 308-255-2905
             or
             Media:
             Joe Arterburn, 308-255-1204

    SOURCE: Cabela's Incorporated



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