We were founded in 1961 as a small merchant that offered fishing flies through advertisements in national outdoor magazines. In 1963, we introduced our first catalog and gradually expanded over the next 44 years by adding additional products and new catalog titles. Building on the success of our direct business, we opened our first destination retail store in Kearney, Nebraska in 1987 to further leverage the Cabela’s® brand. In 1998, we launched our online store as part of the growth of our direct business.
Since our inception, we have focused on the philosophy of building strong customer relationships and providing high quality products at a compelling value.
We were initially incorporated as a Nebraska corporation in 1965 and were reincorporated as a Delaware corporation in January of 2004.
Our multi-channel retail model - catalog, Internet and destination retail stores - strategically positions us to meet our customer's ever-growing needs. We also issue the Cabela's CLUB® Visa credit card through which we offer a related customer loyalty rewards program as a vehicle for strengthening our customer relationships.
Our extensive product offering consists of approximately 225,000 SKUs and includes hunting, fishing, marine and camping merchandise, casual and outdoor apparel and footwear, optics, vehicle accessories, gifts and home furnishings with an outdoor theme. Our direct business uses catalogs and the Internet to increase brand awareness and generate customer orders via the mail, telephone and Internet. In fiscal 2006, we circulated over 135 million catalogs with over 86 separate titles.
We opened our first destination retail store in 1987 and currently operate destination retail stores across the country that range in size from 35,000 square feet to 247,000 square feet, including our large-format destination retail stores which are 150,000 square feet or larger. Click here for Cabela's retail locations. Featuring museum-quality wildlife displays and large aquariums, our destination retail stores reinforce our outdoor lifestyle image and provide exciting tourist and entertainment shopping experiences for the entire family. Our existing large-format destination retail stores are major tourist attractions. For example, our Kansas City, Kansas and Owatonna, Minnesota destination retail stores rank among the top tourist attractions in their respective states.