Press Release

<< Back Reaches 1 Million Pre-Orders Worldwide of ''Harry Potter and the Deathly Hallows''
Company Crosses 1 Million Mark 11 Weeks Sooner Than It Did for Sixth Harry Potter Book; Lowers the Price of the Book in the U.S. to $17.99 (49 Percent Discount)
SEATTLE, May 08, 2007 (BUSINESS WIRE) -- (Nasdaq:AMZN) ( today announced that, with over two-and-a-half months remaining until the release of "Harry Potter and the Deathly Hallows," it has taken more than 1 million pre-orders worldwide for the seventh and final book in the epic series, saving customers more than $17 million. The company also announced today it has further reduced the price of the hardcover edition of the book in the U.S. from $18.89 to $17.99, bringing the customer discount to 49 percent. In accordance with the company's Pre-order Price Guarantee, all customers who have already pre-ordered the book will be charged this lower price.

In 2005, pre-orders for the sixth book, "Harry Potter and the Half-Blood Prince," didn't reach the 1 million worldwide mark at Amazon until 174 days after the book was first available for pre-order. It took just 95 days to reach that mark for the seventh book. In the U.S. alone, more than 620,000 copies of "Harry Potter and the Deathly Hallows" have already been pre-ordered while the company's site in the U.K. has now surpassed 250,000 pre-orders.

"Harry Potter and the Deathly Hallows" has been selling at a record-breaking pace at Amazon since pre-ordering began on February 1, 2007. First-day pre-orders for "Harry Potter and the Deathly Hallows" in the U.S. were 547 percent higher than first-day pre-orders for "Harry Potter and the Half-Blood Prince," and sales for the seventh book have continued to outpace its predecessor's both at and each of its international sites.

Last month confirmed that for customers who select standard shipping or better, including Amazon Prime, will guarantee delivery of "Harry Potter and the Deathly Hallows" on its release date of Saturday, July 21, to all addresses within the lower 48 states, or the cost of the book will be refunded.

The company also recently launched a search for the "Harry-est Town in America," the town with the most "Harry Potter and the Deathly Hallows" pre-orders on a per capita basis. Falls Church, Va., continues to hold the top spot in that search. is also selling the deluxe version of "Harry Potter and the Deathly Hallows" for $39.00, a savings of 40 percent as well as the audio CD version for $47.97, also a savings of 40 percent. Amazon's Pre-order Price Guarantee ensures that customers are charged the lowest price offered by from the time they place their order until the release date.

To place an order for the book and to explore's entire selection of Harry Potter products -- including books, DVDs, computer and video games, journals and stationery, and more -- visit

About, Inc. (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

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Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.

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