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Customer Obsession and Commitment to Innovation Push Amazon.com to #1 in Customer Service According to National Retail Survey Released Today
    National Retail Federation poll asks 8,001 consumers, ''Which
            retailer delivers the best customer service?''

SEATTLE--(BUSINESS WIRE)--Nov. 2, 2006--Results of the National Retail Federation (NRF) Foundation/American Express Customer Service Survey released today rank Amazon.com #1 among all retailers in the United States. The survey polled 8,001 consumers from September 6-13, 2006, with the question: "Which retailer delivers the best customer service?" NRF will honor Amazon.com with the "Customer's Choice" award for achieving a reputation for excellence in customer service.

"This ranking is an amazing honor for all of us at Amazon.com because it comes from our customers," says Amazon.com Founder and CEO Jeff Bezos. "We are grateful for the recognition, and we'll keep working hard for customers."

Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of items in categories such as health and personal care, jewelry and watches, groceries, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

For the past 11 years, Amazon.com has developed features that combine to offer customers the highest possible level of customer service. Examples include:

    --  Amazon Prime offers customers free two-day shipping on their
        purchases for just $79/year (no minimum purchase required,
        upgrade to one-day/overnight shipping for just $3.99,
        available on over a million eligible items sold by
        Amazon.com).

    --  FREE Super Saver Shipping provides all customers with free
        shipping on orders over $25 (some restrictions apply).

    --  Customer Reviews help customers make informed purchase
        decisions.

    --  Instant Order Update lets customers know when they are about
        to purchase a product that they have already purchased--just
        in case they forgot.

    --  Where's My Stuff allows customers to track where their
        shipment is on its way to their doorstep.

    --  Personalized Recommendations give customers ideas for products
        tailored to their unique tastes.

    --  1-Click Ordering lets customers place an order by clicking
        just one button.

Journalists interested in receiving more information can submit an inquiry via http://www.amazon.com/pr or the Amazon.com Media Hotline at (206) 266-7180.

About Amazon.com

Amazon.com, Inc., (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.


    CONTACT: Amazon.com, Inc.
             Media Hotline, 206-266-7180
             www.amazon.com/pr

    SOURCE: Amazon.com, Inc.