Press Release

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SEATTLE, Feb 27, 2006 (BUSINESS WIRE) -- Leading online retailer, Inc. (NASDAQ:AMZN) today announced it has acquired (, a retailer of fashion-forward apparel, shoes and accessories for women. Terms of the deal were not disclosed. is located in Madison, Wisconsin, and features products from more than 75 leading designers including Marc Jacobs, Juicy Couture and True Religion. Founded in 1999 as a single brick-and-mortar store, the site sells a wide array of apparel, accessories and shoes to consumers around the world, and is a popular destination for fashion-savvy consumers. will continue to operate as a stand-alone site and will be run as a complement to Amazon's existing Apparel & Accessories Store ( All aspects of's customer experience will remain intact and their operations will remain in Madison.

"All of us at have worked hard to make our company a leading destination for fashion consumers," said Bob Lamey, CEO of "We're very happy to have the support, experience and resources of Amazon to take the Shopbop brand and business to new levels."

"We're incredibly happy to have become part of the Amazon family," said Russ Grandinetti, vice president for Amazon's Apparel and Accessories. "We look forward to introducing their incredible brand and store to Amazon's tens of millions of customers."


Based in Madison, WI, is a premier online shopping boutique for the fashion-savvy female. Carrying everything a woman needs for her wardrobe from dresses to denim; swimwear to shoes -- has over 75 different designer labels such as Juicy Couture, Seven for all Mankind, Catherine Malandrino and Diane Von Furstenberg. has become recognized by consumers and the media as an excellent one-stop fashion resource. Unique site features such as the How to Buy Jeans Guide, Look Book and Season Trend Previews are highlights on this easy to navigate site.

About, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including,,,,,, and

As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.

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