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Amazon Receives an Unprecedented 1.5 Million Advance Orders for ''Harry Potter and the Half-Blood Prince'' at Its Web Sites Worldwide; Executes Largest Single-Product Delivery Event in Company's History

SEATTLE--(BUSINESS WIRE)--July 16, 2005--With the release of "Harry Potter and the Half-Blood Prince," the young wizard has once again shattered records at Amazon.com (NASDAQ: AMZN). As of midnight, July 15, more than 1.5 million copies of the book had been ordered on Amazon's retail Web sites worldwide, and more than 919,000 copies ordered on www.amazon.com, making the book the company's largest new product release ever.

In the largest single-product distribution in Amazon.com's history "Harry Potter and the Half-Blood Prince" will arrive on the doorsteps of hundreds of thousands of Muggles across the country today - the first day the book is available to the public - thanks to Amazon.com, UPS and the U.S. Postal Service practicing a little wizardry of their own. Amazon.com offered this guaranteed Saturday delivery option to customers for the same price as Standard shipping, and Saturday delivery was free for Amazon Prime members.

"We'd like to thank our customers around the world for making 'Harry Potter and the Half-Blood Prince' Amazon's largest, most successful new product release ever," said Greg Greeley, vice president of Amazon's North American media business. "We're thrilled to have the opportunity to delight so many Amazon customers globally on this eagerly awaited day."

Note About Amazon.com's Advance Orders for "Harry Potter and Half-Blood Prince": Advance orders placed to-date on www.amazon.com include orders from the online retailer's co-branded Web sites with Borders.com and Waldenbooks.com, but exclude orders from all other third-party seller arrangements. Advance orders to-date from Amazon worldwide include, in addition to the aforementioned U.S. advance orders, advance orders for the English-language version of the book placed on five of Amazon's internationally-focused retail sites (www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.amazon.ca), as well as Waterstones.co.uk and Virginmega.co.jp.

About Amazon.com

Amazon.com, Inc. (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as beauty, health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate seven retail Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.


    CONTACT: Amazon.com Media Relations
             Kristin Mariani, 206-266-7180

    SOURCE: Amazon.com