|Amazon.com Releases Holiday Shopping Patterns to Date|
|Top Sellers Show Customers Seeking Low Prices This Holiday Season|
Amazon.com/Harris Interactive Study Reveals Consumers Are More Focused on Value as They Do Their Holiday Shopping, Unaware of Shorter Shopping Season
SEATTLE--Nov. 29, 2002-- The Friday after Thanksgiving marks the traditional kickoff of the holiday shopping season, the time between Thanksgiving and Christmas. But according to Amazon.com's (NASDAQ: AMZN) Holiday Delight-O-Meter, Amazon customers worldwide have already ordered more than 24 million items (November 1-28, 2002). While the expected big hits and blockbusters are topping Amazon.com's holiday sales charts thus far, among them are a number of heavily discounted items reflecting consumers' attraction to value this holiday season.
According to a new study conducted by Harris Interactive® for Amazon.com, more than one-half (51%) of Americans say they are looking for lower prices this holiday season, while one-third (32%) are looking for more value, such as free shipping or bonus products, with their purchases.
Amazon.com's Top Sellers Since November 1, 2002 (based on units ordered):
To see real-time holiday top sellers in Toys, Computer & Video Games, Electronics, Books, Music, DVD and all of Amazon.com's stores, and to learn more about Amazon.com's Free Super Saver Shipping on orders over $25 and other holiday offers, visit Amazon.com (www.amazon.com). Customers can take advantage of Free Super Saver Shipping through December 10 and still receive their orders in time for the holidays.
Additional Survey Findings
Amazon.com's research also found that an overwhelming majority of Americans (85%) do not realize they have six fewer days to complete their holiday shopping than last year, as the 2002 holiday shopping season (Thanksgiving to Christmas) lasts only 26 days, compared with 32 days in 2001. The average American will spend 15.5 hours, almost two full working days, shopping for and sending gifts - time that one-half (51%) of Americans would prefer to spend with friends and family. Additional survey findings include:
Harris Interactive conducted an omnibus study via telephone with a regionally representative sample of 1,000 Americans ages 18 or older between October 25 and October 28, 2002. The margin of error for the total sample is plus/minus 3.1 percent.
About Amazon.com Holiday Delight-O-Meter
The Delight-O-Meter tracks the approximate number of items ordered at Amazon.com domains worldwide, such as www.amazon.com, www.amazon.ca, www.amazon.fr, www.amazon.co.uk, www.amazon.de and www.amazon.co.jp, as well as at cobranded domains such as www.borders.com and www.virginmega.co.jp. Items tracked by the Delight-O-Meter include items ordered at Amazon.com domains from third-party sellers, such as items ordered in the Toysrus.com and Target stores on Amazon.com and from Amazon Marketplace individual and business sellers, as well as Amazon.com-owned items ordered on non-Amazon.com domains, such as books ordered from Amazon.com's store at www.target.com. The Delight-O-Meter excludes certain items, including gift certificates, items ordered from mail catalogs, items not owned by Amazon.com ordered from non-Amazon.com domains (such as www.target.com), and items ordered through the cobranded Health & Beauty, Cars and Travel stores on Amazon.com. The Delight-O-Meter is not adjusted for items ordered that are subsequently canceled or returned. The Delight-O-Meter debuted on November 12, 2002, with a count of over 8 million items ordered since November 1. The Delight-O-Meter is updated continually, but lags actual items ordered depending on the item. The Delight-O-Meter should not be viewed or used as a predictor or indicator of revenue or other financial information relating to Amazon.com.
Amazon.com, a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online at a great price. Amazon.com and sellers list millions of unique new and used items in categories such as apparel and accessories, electronics, computers, kitchenware and housewares, books, music, DVDs, videos, cameras and photo items, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, travel services, magazine subscriptions and outdoor living items.
Amazon.com operates five international Web sites: www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.amazon.ca.
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, strategic alliances and business combinations, seasonality, potential fluctuations in operating results and rate of growth, foreign-currency exchange rates, management of potential growth, system interruption, international expansion, consumer trends, fulfillment center optimization, inventory, limited operating history, government regulation and taxation, fraud and Amazon.com Payments, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2001, and all subsequent filings.