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Amazon.com to Sell First Segway Human Transporters; Segway Human Transporters Now Available to Consumers Exclusively At Amazon.com On a First Come, First Served Basis

MANCHESTER, N.H. & SEATTLE--Nov. 18, 2002--Segway LLC and Amazon.com (Nasdaq:AMZN) today announced that, for the first time, consumers can now purchase a Segway(TM) Human Transporter (HT) exclusively at Amazon.com.

On a first come, first served basis, Segway HTs are now available only at Amazon.com for delivery starting March 2003. This is the one opportunity to order the Segway HT to assure delivery before August 2003. To purchase a Segway Human Transporter, go to www.amazon.com and search for "Segway."

Early Segway purchasers also have the opportunity to win early delivery of their Segway HT before December 25 by entering the Segway HT "Early Delivery Contest."

"Since the Segway HT was introduced nearly a year ago, tens of thousands of people have asked how they can get one," said Dean Kamen, chairman of Segway LLC. "We are happy to tell them that they can order one today!" Segway LLC's decision to partner with Amazon.com "just makes sense," says Kamen. "Who better to bring the first Segway HTs to the public? Amazon.com is the world's largest Internet retailer, trusted by its customers to deliver the hottest, hard-to-find products. This venture with Amazon.com is a great way to reward fans of both our companies."

Effective immediately, Amazon.com customers can order the Segway Human Transporter, priced at $4,950, by placing a $495 deposit. Delivery of the Segway HTs will start in March 2003 and continue through July 2003, on a first come, first served basis. People who order now will also receive a collector's item, hand-numbered print from Segway within days of placing their order.

"Amazon.com has a large group of early-adopter customers who constantly search out cool new products," said Jeff Bezos, Amazon.com founder and CEO. "The Segway Human Transporter is one of the most famous and anticipated product introductions of all time, and we're very fortunate to have been chosen as the exclusive place for consumers to buy the first Segway HTs."

After reserving a Segway HT, purchasers will be eligible to enter the Segway HT "Early Delivery Contest." By following a link in an email sent by Amazon.com after the order is placed, interested customers can enter by describing in 75 words what they like most about the Segway HT. Thirty winners will receive early delivery of their Segway HT before December 25, 2002 and get to experience an insider's view at Segway facilities in New Hampshire.

The Segway HT is the first self-balancing, personal transportation device. The Segway HT uses the same space as a pedestrian and was designed to operate safely on the sidewalk or virtually anywhere a person can walk. The Segway HT will allow people at home and at work to go farther, move more quickly, and increase the amount they can carry. It has a variety of uses such as commuting to work, enjoying the community, running errands, crossing large campuses, or navigating places where a car is unwieldy and impractical.

About Amazon.com

Amazon.com, a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online at a great price. Amazon.com and sellers list millions of unique new and used items in categories such as apparel and accessories, electronics, computers, kitchenware and housewares, books, music, DVDs, videos, cameras and photo items, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, travel services, magazine subscriptions and outdoor living items.

Amazon.com operates five international Web sites: www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.amazon.ca.

About Segway

Segway LLC is a Manchester, NH, based business founded by renowned inventor and entrepreneur Dean Kamen to provide a solution to short-distance travel. The company has created the Segway(TM) Human Transporter (HT), the first self-balancing, electric-powered transporter designed to enhance the productivity of people by increasing the distance they can travel and the amount they can carry. For additional information about Segway, please visit www.segway.com. Press releases and digital images are available at Segway's press center at: www.segway.com/news.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, strategic alliances and business combinations, seasonality, potential fluctuations in operating results and rate of growth, foreign-currency exchange rates, management of potential growth, system interruption, international expansion, consumer trends, fulfillment center optimization, inventory, limited operating history, government regulation and taxation, fraud and Amazon.com Payments, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2001, and all subsequent filings.