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Target To Deliver Four Unique Brands in One Comprehensive Site at Target.com; Amazon.com to Provide Technology and Fulfillment for Web Site
MINNEAPOLIS & SEATTLE, Aug 12, 2002 -- Target Corporation today unveiled a comprehensive Web site, with millions of products, that includes integrated offerings from Target, Marshall Field's, Mervyn's and Amazon.com (Nasdaq:AMZN) at one convenient location at www.target.com.

The site is powered by Amazon.com. Guests will now find their favorite products including brands like Waterford, Mossimo and the band U2, all available in one place whether they type in www.target.com, www.fields.com, or www.mervyns.com.

Guests visiting target.com will benefit from Amazon.com's e-commerce technology platform including personalization, product recommendations, search functionality across all stores, 1-Click(R) shopping, and one convenient checkout incorporating all stores. In addition to Web site technology services, Amazon.com will also provide order fulfillment and guest services for target.com. Target.direct, the electronic retailing and direct marketing division of Target Corporation, will continue to manage the fulfillment for items purchased under the Marshall Field's and Mervyn's brands on the Web site.

"We are pleased to offer Target guests such a broad selection and integrated merchandise offering from four great brands at one convenient Web site," said Jerry Storch, vice chairman of Target Corporation. "We believe combining Target's Web sites provides an even wider assortment of hip, chic products for guests. Further, partnering with Amazon.com also provides both companies equally great opportunities in merchandising, guest service, and technology."

In addition, the site also includes millions of products in an Amazon.com store featuring its full assortment of books, music and movies.

"We're incredibly pleased that Target has chosen Amazon.com's technology and e-commerce platform to meet their exacting standards," said Jeff Bezos, founder and CEO of Amazon.com. "Target is a best-of-breed retailer that shares Amazon.com's passion for providing customers with the best shopping experience."

Later this summer, target.direct will open a Marshall Field's store at www.amazon.com, which will complement the existing online Target store, and include thousands of apparel, home and unique signature products, including the Frango(R) line of chocolates. Additionally, target.direct is launching a new national Marshall Field's Direct catalog so that current guests and guests who don't have a Marshall Field's store in their community can shop from the comfort of their home online or via catalog.

About target.direct

Minneapolis-based target.direct is part of Target Corporation (NYSE:TGT) and debuted in early 2000. The organization has grown to offer the best products from Target, Marshall Field's and Mervyn's incorporating unique design and great value to millions of guests around the world at a single, integrated Web site accessible through target.com, fields.com or mervyns.com. Through a strategic partnership, target.direct also offers books, music and movies from Amazon.com. In addition to online shopping from these four stores with one convenient checkout, the target.com Web site offers guests the opportunity to purchase products from the corporation's highly successful registry programs (Marshall Field's Registry, and the Target registries Club Wedd and Lullaby Club), purchase gift cards from all the stores, apply for a Target Visa and access information on programs such as Take Charge of Education. target.direct also offers guests nationwide printed Marshall Field's catalogs so that current guests and guests who don't have a Marshall Field's store in their community can shop from the comfort of their home online or via catalog. target.direct, along with its parent Target Corporation, gives back more than $2 million a week to the communities in which it serves.

About Amazon.com

Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.com and sellers list millions of unique new and used items in categories such as electronics, computers, kitchen products and housewares, books, music, DVDs, videos, camera and photo items, toys, baby and baby registry, software, computer and video games, cell phones and service, tools and hardware, travel services, magazine subscriptions and outdoor living items. Through Amazon Marketplace, zShops and Auctions, any business or individual can sell virtually anything to Amazon.com's millions of customers.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, strategic alliances and business combinations, seasonality, potential fluctuations in operating results and rate of growth, foreign currency, management of potential growth, system interruption, international expansion, consumer trends, fulfillment center optimization, inventory, limited operating history, government regulation and taxation, fraud and Amazon.com Payments, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2001 and all subsequent filings.