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Amazon.com and iVillage.com Launch Comprehensive Book Alliance

Integrating Community, Content, and Commerce

SEATTLE, WA (April 7, 1998)-- Leading online bookseller Amazon.com (NASDAQ: AMZN) today announced that it has formed an exclusive Associates relationship with iVillage: The Women's Network (http://www.ivillage.com or AOL keyword: ivillage), the number one online destination for women. Earth's Biggest Bookstore will become the exclusive bookseller throughout the iVillage.com community. In addition, Amazon.com and iVillage will join forces to offer iVillage.com members book-related features and content across all nine iVillage.com channels (Career, Fitness & Beauty, Food, Health, Money, Parenting, Relationships, Shopping, and Work From Home).

The iVillage.com is founded on the well-known Parent Soup, ParentsPlace.com, Better Health, Armchair Millionaire, and other branded communities. Each of these communities will provide recommended reading lists, book reviews, online book chats, and access to an interactive Book Club. Sponsored by Amazon.com, the Book Club will provide a forum for iVillage.com members to discuss featured books on message boards and in live weekly chats hosted by authors. In addition, iVillage.com members will also have easy access to content from Amazon.com's recently launched kids' bookstore. Amazon.com Kids provides quality recommendations, in-depth interviews and articles, and unique search-by-age capabilities that make it easy to find the best books for kids, teens, and parents.

"The relationship between Amazon.com and iVillage.com seamlessly blends two Web brands that are category leaders," said Margie Gilmore, iVillage director of sponsorship sales. "Equally important, the deal provides real value for our members, offering them enhanced service and broad choice in a few simple mouse clicks."

"iVillage offers excellent content and a growing array of online services for women," said Amazon.com founder and CEO Jeff Bezos. "By sharing our strengths, Amazon.com and iVillage will create a compelling online experience that highlights the Web's ability to deliver integrated community, content, and commerce."

Established in 1995 and headquartered in New York City, iVillage humanizes cyberspace by providing a relevant and indispensable online experience for adult women. The company's flagship property, iVillage: The Women's Network (http://www.ivillage.com and AOL keyword: ivillage), is the world's largest online destination for women, with more than 60 million page views per month. Actively participating in the network's well-known Parent Soup, ParentsPlace.com, Better Health, Armchair Millionaire, and other branded communities, members learn from experts and from each other, empower themselves to solve problems, and inspire other members to handle everyday challenges more effectively.

Amazon.com Inc., Earth's Biggest Bookstore, is the largest online retailer of books. Amazon.com offers a catalog of 2.5 million titles, easy-to-use search and browse features, e-mail services, personalized shopping services, secure Web-based credit card payment, and direct shipping to customers. Amazon.com has virtually unlimited online shelf space and offers customers a vast selection through an efficient search-and-retrieval interface, as well as streamlined ordering through 1-ClickSM technology. Amazon.com pioneered the concept of syndicated selling on the Internet and has more than 30,000 members in its Associates Program including AOL.com, Yahoo!, Netscape, Excite, the AltaVista Search Service, the @Home Network, and the Prodigy Shopping Network.

Amazon.com is headquartered at 1516 Second Avenue, Seattle, WA 98101. Internet address: http://www.amazon.com. Telephone: (206) 622-2335.

This announcement contains forward-looking statements that involve risks and uncertainties, and actual results may differ materially from predicted results. Potential risks and uncertainties include, among others, Amazon.com's limited operating history, the unpredictability of its future revenues, and risks associated with capacity constraints and management of growth. More information about factors that potentially could affect Amazon.com's financial results is included in the company's Annual Report on Form 10-K as filed with the Securities and Exchange Commission.

Amazon.com, Earth's Biggest Bookstore, and 1-Click are service marks of Amazon.com Inc. Other product and company names are trademarks and/or registered trademarks of their respective owners.