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Amazon.com Associates Program Surpasses 60,000 Members

Enrollment doubles in less than four months

SEATTLE, Wa (June 8, 1998): Amazon.com, Inc. (Nasdaq: AMZN), the leading online bookseller, announced today that enrollment in its Associates program has doubled in the past four months to more than 60,000 members.

The Amazon.com Associates program allows Web-site owners to easily participate in hassle-free electronic commerce by recommending books on their site and referring visitors to Amazon.com. In return, participants earn referral fees of up to 15 percent of the sales they generate. Amazon.com handles the secure online ordering, customer service, and shipping and sends weekly e-mail sales reports. Enrollment in the program is free, and participants can be up and running the same day.

"This is a win-win situation," said David Risher, Amazon.com's senior vice president. "Amazon.com's Associates network has doubled in less than four months because it enables participants to enhance the value of their Web sites by working with the leading online bookseller."

Amazon.com, Earth's Biggest Bookstore, pioneered the concept of Associates programs in July 1996 and continues to lead the industry in the number, quality, and variety of relationships it has established.

Since the program's inception, its popularity has continued to accelerate. The number of Associates doubled from 15,000 in September to 30,000 in February and has now doubled again to 60,000 in less than four months.

Associates range from large and small businesses to nonprofits, authors, publishers, personal home pages, and more. The popularity of the program is reflected in the range of additions to the Associates community in the past few months: Adobe, InfoBeat, Kemper Funds, PR Newswire, Travelocity, Virtual Vineyards, and Xoom.

"We saw the Amazon.com Associates program as an effective way to support our online community by providing additional educational content," said Suzanne Van Cleve, Adobe.com's managing editor. "Our relationship with Amazon.com enables our customers to easily purchase books about our software and technologies--making them smarter, more productive users."

Participation in the Associates program is easier than ever. Associates can link to specific books, link to the Amazon.com home page, or embed an Amazon.com search box in their Web site. All sales, except out-of-print titles, generated as a result of these links earn referral fees.

More information about the Associates program and how to join can be found at www.amazon.com/associates.

About Amazon.com
Amazon.com, Inc., Earth's Biggest Bookstore, is the largest online retailer of books. Amazon.com offers a catalog of more than 3 million book, music, and other titles, plus easy-to-use search and browse features, e-mail services, personalized shopping services, secure Web-based credit card payment, and direct shipping to customers. Amazon.com has virtually unlimited online shelf space and offers customers a vast selection through an efficient search-and-retrieval interface, as well as streamlined ordering through 1-ClickSM technology. Amazon.com pioneered the concept of syndicated selling on the Internet and has more than 60,000 members in its Associates Program including AOL.com, Yahoo!, Netscape, Excite, the AltaVista Search Service, the @Home Network, the Prodigy Shopping Network, and iVillage.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, the unpredictability of its future revenues, and risks associated with capacity constraints, management of growth, and new business opportunities. More information about factors that potentially could affect Amazon.com's financial results is included in the company's Annual Report on Form 10-K for the year ended December 31, 1997 and quarterly report on Form 10-Q for the quarter ended March 31, 1998, both filed with the Securities and Exchange Commission.

Amazon.com, Earth's Biggest Bookstore, and 1-Click are service marks of Amazon.com, Inc. All other names are trademarks of their respective owners.