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Launch of Advantage For Video Revolutionizes Independent and Special-Interest Video Market

Independent Filmmakers Now Have Immediate and Unprecedented Access to Millions of Customers Worldwide

SEATTLE, July 8, 1999 --/PRNewswire/-- (NASDAQ: AMZN), the No. 1 online video retailer, today introduced Advantage for Video to help its 10 million customers find, discover, and buy videos by independent and special-interest filmmakers.

Following the success of Advantage for Books and Music, the addition of video into Advantage means customers now have access to a broad selection of hard-to-find books, CDs, and videos. The selection comes from authors, publishers, record labels, artists, filmmakers, and video producers, whose works were previously unavailable to most people. The Advantage program is now open to any genre of film or video, including everything from film noir, spoofs, and fitness to documentaries and instructional videos.

" Advantage for Video solves the biggest problem faced by independent filmmakers-distribution," said Diane Zoi, Advantage program director. "With's unlimited shelf space and search capabilities, we offer a winning program for independent and special-interest filmmakers, as well as customers who are searching for great videos that cannot be found anywhere else." "The Advantage Program is an exciting development for independent filmmakers in their quest to achieve what already does so well-connect independent visions and stories with audiences that are hungry for them," said Bill Condon, Oscar-winning director of Gods and Monsters. Advantage For Video and USC
To launch the Advantage program for video, is offering an exclusive film collection from the top up-and-coming student filmmakers from the University of Southern California (USC) School of Cinema-Television. From "art house" films to dramas and comedy, the films are included on one compilation tape, available exclusively through Called Cameras on Campus, the 62-minute video is available for $14.95.

"For a budding young filmmaker, Advantage introduces a new business opportunity that instantly provides access to a worldwide audience," said Larry Auerbach, executive director of Student/Industry Relations of USC School of Cinema-Television. "We are thrilled to be included in such a wonderful program that offers our student filmmakers a great chance of exposure."

About Advantage Advantage is user-friendly--and it's free. Once enrolled, independent and special-interest filmmakers simply place a limited quantity of films in's distribution centers for immediate sale and delivery to's customers all over the world. helps Advantage members sell films by enhancing their virtual shelf presence with cover art and space for synopses and reviews, and by including them in customers' video search results. Advantage members save time and money with hassle-free fulfillment, easy restocking, and automatic sales reports and payment.

The Advantage program can provide authors, publishers, record labels, artists, filmmakers, and video producers access to 10 million customers. Advantage for Video titles enjoy the same exposure on the site as films from major producers and distributors. The program offers participants the chance to attract a worldwide audience, while video fans have the opportunity to find, discover, and buy great videos that may never appear on the limited shelf space of physical retail stores.

For more information about Advantage for video, or to join, visit:

About's Video Store
With virtually unlimited online shelf space,'s video store has a selection nearly seven times larger than that of the typical physical-world video retailer, with a catalog of titles that continues to grow. The video store stocks the Web's largest selection of titles available for shipping within 24 hours. Online shoppers will find browsing as simple as the click of a mouse, with 12 genres and literally hundreds of subcategories to choose from, including Action & Adventure, Art House & International, Classics, Comedy, Drama, Horror & Suspense, Music & Musicals, and Science Fiction & Fantasy. In addition, offers a broad selection of special-interest, television, and documentary videos, as well as a DVD "store within a store." provides a variety of resources to assist shoppers with their buying decisions, including up-to-date reviews from Leonard Maltin and from editors, whose previous experience includes writing for The Los Angeles Times, Entertainment Weekly, and The New York Times. Shoppers also find customer reviews, personalized recommendations, and gift ideas. Movie quotes and trivia from the Internet Movie Database (, the premiere online resource for movie lovers, are incorporated into the site.

About, Inc. (NASDAQ: AMZN), the Internet's No. 1 music, No. 1 video, and No. 1 book retailer, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest SelectionTM with free electronic greeting cards, online auctions, and more than 4.7 million book, music-CD, video, DVD, and computer-game titles. seeks to be the world's most customer-centric company, where people can find and discover anything they may want to buy online. As part of its efforts to provide the best shopping experience for customers, provides secure credit-card payment, personalized recommendations, streamlined ordering through 1-ClickSM technology, and hassle-free auction bidding with Bid-ClickSM. operates two international Web sites: in the United Kingdom and in Germany. also operates PlanetAll (, a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (, the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present. also operates (, the sole provider of live-event auctions on the Internet.

In addition, has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient:, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at;, the largest pet-supply company on the Internet and a valuable source of free information for pet owners, at;, the first fully integrated Internet grocery-shopping and home-delivery service, with operations in Seattle and Portland, Oregon, at

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others,'s limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risks of system interruption, management of potential growth, risks related to auction services, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and Quarterly Report on Form 10-Q for the quarter ended March 31, 1999.

NOTE:, Auctions,,, Internet Movie Database, PlanetAll, Earth's Biggest Selection, Bid-Click and 1-Click are either registered trademarks or trademarks of, Inc., or its affiliates. All other names mentioned herein may be trademarks of their respective owners.