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Amazon.com Launches ''In Theaters'' Tab; Amazon.com to Partner With Leading Studios to Promote Theatrical Releases

SEATTLE--May 18, 2001--

Free service provides moviegoers with recommendations, theater showtimes, candid customer ratings and other convenient site features

Amazon.com (Nasdaq:AMZN) today announced the launch of a new tab, In Theaters.

This free, online service offers personalized movie theater showtimes based on a customer's ZIP code, all of the convenient Amazon.com site and navigation features, and candid customer and editorial reviews of films currently in movie theaters.

Amazon.com also announced today it will be working with major movie studios to help promote new theatrical films, using personalized movie showtimes, content and reviews, delivered through Amazon.com's Web site, IMDb.com and other customer communication channels. As the No. 1 online retailer of media products -- movies, soundtracks, books, software and more -- Amazon.com is in a unique position to recommend specific films to its millions of customers in a personalized way, based on customers' past purchase history. By introducing customers to films they are likely to enjoy, while these films are in theatrical release, Amazon.com offers an efficient, targeted online marketing channel to studios while extending its ongoing mission to help customers find and discover products they'll love.

The first manifestation of this online theatrical marketing program is a new marketing relationship between Buena Vista Pictures Marketing and Amazon.com. Amazon.com is currently partnering with Touchstone Pictures to promote Pearl Harbor, one of this year's most eagerly anticipated films, to Amazon.com's millions of customers by leveraging its platform and Web site. The promotion has already begun and will extend throughout Pearl Harbor's theatrical release. Terms of the deal with Buena Vista Pictures Marketing were not disclosed.

"Amazon.com's new In Theaters service opens up a highly targeted and efficient new online marketing channel for theatrical releases," said Jeff Bezos, CEO and founder of Amazon.com. "We're using our advanced technology to help people pick the perfect movie for them."

In Theaters, Amazon.com's newest tab, was created in collaboration with IMDb.com, the world's largest database of information on movies, to provide movie fans with the following tools and services to help them discover theatrical releases they'll love:

  • Movie Showtimes: This free online service offers personalized movie showtimes based on a customer's ZIP code. Amazon.com's Web site displays movie showtimes for current movies playing on more than 30,000 screens in the U.S., representing every major metropolitan area.

  • Personalized Movie Showtimes E-mail: Amazon.com is now providing movie fans with a free weekly movie showtimes e-mail that offers personalized movie showtimes based on a customer's ZIP code. In addition to showtimes, the weekly e-mail will contain reviews, photos and cast information. Personalized e-mails that arrive in customers' e-mail inboxes by Friday morning of each week are the most convenient way for movie fans to decide which films to see at movie theaters in their area.

  • Site Features: In Theaters, a new tab on the Amazon.com Web site, includes all of the convenient site and navigation features that Amazon.com customers have come to know and love, including: customer reviews, similarities, search, browse, detail pages, weekly polls, personalized recommendations based on similarities, streaming movie trailers and a dedicated In Theaters home page. Amazon.com's In Theaters tab will also feature unique content from its partner site, IMDb.com, including quotes, trivia and cast lists.

  • Leveraging Technology to Remove the Guesswork: Amazon.com will help customers choose exactly the right film to see in theaters each week by utilizing the following:

  • Viewer Favorites List: This regularly updated feature will provide a list of the films currently playing in theaters which have recently received the best ratings and reviews from Amazon.com customers.

  • Candid Customer Reviews and Ratings: Amazon.com will use customer reviews and ratings, among the most popular Amazon.com site features, to provide candid Amazon.com customer feedback on movies while they are still in theaters. Movie fans can make their opinions heard and help other customers make informed choices in the process.

  • Expert Editorial Reviews: To complement customer reviews, Amazon.com will offer film reviews from its expert editorial staff.

  • Personalized recommendations of specific films based on past purchase history: In the same way Amazon.com has been recommending specific books, CDs, and videos to its customers over the years based on past purchase history, so too will this technology be extended to recommending theatrical films. For example, the upcoming Pearl Harbor film could be recommended to customers who purchased World War II books and movies, and fans of Disney DVDs could be introduced to the upcoming animated film Atlantis.

Amazon.com also recently launched a dedicated Pearl Harbor store, www.amazon.com/pearlharbor, featuring content from the film -- including the movie trailer -- along with related CDs, books, VHS and DVD films, software and other relevant products from Amazon.com's vast catalog.

Amazon.com's In Theaters tab is accessible via Amazon.com's home page or by going directly to www.amazon.com/intheaters. About Amazon.com, Inc.

Amazon.com (Nasdaq:AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.com lists millions of unique items in categories such as electronics, kitchen and housewares, books, music, DVDs, videos, camera and photo items, toys, software, computer and video games, tools and hardware, outdoor living and wireless products. Through Amazon.com zShops, any business or individual can sell virtually anything to Amazon.com's over 32 million cumulative customers, and with Amazon.com Payments, sellers can accept credit card transactions, avoiding the hassles of offline payments.

Amazon.com operates four international Web sites: www.amazon.fr, www.amazon.co.uk, www.amazon.de and www.amazon.co.jp. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 275,000 movies and entertainment titles and 1 million cast and crew members dating from the birth of film in 1891 to 2003. About the Internet Movie Database (IMDb.com)

The Internet Movie Database (located at www.IMDb.com) is the Web's most comprehensive and authoritative source of information on movies and the film industry. IMDb.com offers a searchable database of more than 275,000 movies and entertainment programs. Coverage spans from major Hollywood films, to documentary, foreign, independent, and straight-to-video releases. With an unparalleled depth of information and never-exhausted search capabilities, IMDb.com houses information on nearly 1 million industry cast and crew members from the birth of motion pictures in 1891 to future releases scheduled through 2003. Site features include cast lists, quotes, trivia, reviews, box office data, celebrity biographies, photographs and streaming trailers. Highly regarded among both consumers and industry influencers, IMDb.com has won numerous "Best Movie Site" awards from publications such as Forbes, Yahoo Internet Life, Webby Awards and Parade.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, Amazon.com's anticipated losses, significant amount of indebtedness, competition, seasonality, potential fluctuations in operating results, management of potential growth, risks of system interruption, consumer trends, risk of fulfillment center optimization, inventory risks, limited operating history, risks related to fraud and Amazon.com Payments, and risks of new business areas, international expansion, business combinations, strategic alliances and strategic partnerships. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2000, and all subsequent Quarterly Reports on Form 10-Q.