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Amazon Honor System Announces ''Tax Facts''

SEATTLE--March 20, 2001--

Service Allows Site Fans to Make Voluntary Payments for Helpful Tax Information

Leading online retailer Amazon.com (Nasdaq:AMZN) (http://www.amazon.com/), today announced the launch of the its new Honor System "Tax Facts" section.

With less than a month to go before taxes are due, Amazon Honor System "Tax Facts" features a quality collection of tax-related Web sites and allows taxpayers to "tip" the sites for the helpful information they provide.

The sites included in the "Tax Facts" section, located at (http://www.amazon.com/tax-facts) provide valuable content for people who are preparing their taxes. The Amazon Honor System is a safe and easy way for people to give Web sites as little as $1 with a simple click of the mouse.

With the Amazon Honor System, Web sites can receive payment for online content, such as specialized tax law analysis. Web sites(a) featured in the Amazon Honor System "Tax Facts" include: -- TaxMama.com -- Tax information with "A Mother's Touch" -- Tax and Accounting Sites Directory -- A directory of valuable

        tax sites

    --  Uncle Fed's Tax Board -- The "Complete Online Resource for Tax
        Relief"

    --  Sister States -- Provides useful links to state tax
        information

    --  Nerdworld Tax Resources -- Features links to accounting and
        tax sites

    --  Tax Guide for Investors -- From Fairmark Press, a guide for
        investors

The "Tax Facts" section provides useful links to the Internal Revenue Service and Amazon.com's Tax Center. The Tax Center has a large selection of tax preparation software available for purchase and immediate download, as well as other tax preparation guides to help taxpayers manage this "taxing" time of year.

About the Amazon Honor System

Based on Amazon.com's 1-Click shopping technology, the Amazon Honor System is a safe and easy way for fans of Web sites to give those sites as little as $1 with a simple click of the mouse. In addition, Web sites can sell access -- on the Honor System -- to online or downloadable content such as video, music or text, including news, poetry, short stories, commentaries and literature. Any Web site can sign up for this service and begin collecting contributions in less than 15 minutes. To learn how, go to http://www.amazon.com/honor.

About Amazon.com

Amazon.com opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.com lists more than 28 million unique items in categories such as electronics, kitchen products, books, music, DVDs, videos, camera and photo items, toys, software, computer and video games, tools and hardware, lawn and patio items, and wireless products. Through Amazon.com zShops, any business or individual can sell virtually anything to Amazon.com's 30 million cumulative customers, and with Amazon.com Payments, sellers can accept credit card transactions, avoiding the hassles of offline payments.

¶ Amazon.com operates four international Web sites: www.amazon.fr, www.amazon.co.uk, www.amazon.de and www.amazon.co.jp. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 250,000 movies and entertainment titles and 1 million cast and crew members dating from the birth of film in 1891 to 2003.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, significant amount of indebtedness, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risk of distribution center expansion, risks related to fourth quarter performance, risks of system interruption, management of potential growth, inventory risks, risks related to auction and zShops services, risks related to fraud and Amazon.com Payments, and risks of new business areas, international expansion, business combinations, strategic alliances and the Amazon Commerce Network. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K and 10-K/A for the year ended December 31, 1999, and its Quarterly Reports on Form 10-Q for the quarters ended March 31, 2000, June 30, 2000, and September 30, 2000.

(a) Products, services and information available on member sites are provided by the members and not by Amazon.com. If you have any questions regarding a member site or its contents, please contact the site operator directly.