|Amazon.com Launches New Lawn & Patio Store in Time for Spring; Eliminates Shopping Hassle for Customers Who Can Now Spend More Time Enjoying the Outdoors|
SEATTLE--April 5, 2000--Leading online retailer Amazon.com (Nasdaq:AMZN) (www.amazon.com) today launched a new Lawn & Patio store, with thousands of popular and hard-to-find products for lawn and patio decoration, care, and enjoyment.
The store (www.amazon.com/lawnandpatio) features an extensive selection of outdoor grills, patio furniture, birdfeeders, lawn mowers, garden tools and decorative ornaments from more than 50 leading brands, including Weber, Fiskars, Rubbermaid, Rain Bird, Melnor/Gardena, Gilmour, Ryobi, Echo, Weed Eater, Corona and Miracle-Gro.
"Shopping at the Amazon.com Lawn & Patio store is convenient because we carry a vast selection of the many brands that consumers want," said Joe Galli, Amazon.com president and COO. "Shoppers can now spend more time outdoors doing the things they enjoy and less time fighting store crowds for their lawn and patio needs."
At the Amazon.com Lawn & Patio store, customers can browse through 13 comprehensive categories: birds and wildlife, clothing and gear, decoration and lighting, furniture, outdoor cooking, ponds and structures, pots and planters, power equipment, seeds and fertilizer, storage and cleanup, tools, watering, and weed and pest control. Customers will easily find copper-roofed birdfeeders, cedar arbors, a full line of Weber gas and charcoal grills, as well as lawn mowers and outdoor power equipment to fit their exact need and budget.
The Lawn & Patio store offers the same helpful information and expertise as other Amazon.com stores: comprehensive product buying guides, candid testimonials and ratings from customers who have bought and used the products, expert reviews, high-quality product images and other vital product information.
Search engines and easy-to-navigate categories make it easy for shoppers to find the product they are looking for. In addition, useful links placed strategically on product pages help customers discover related merchandise such as books, videos, software, or accessories. Top sellers for the store and for each browse category are also listed to assist in the customer's search for the right product.
Shipping is only $4.95 per order, whether it is a 500-pound lawn tractor or a large number of small items. Returns are simple and easy so customers can buy with confidence. Customers with larger items to return can contact customer service for free pickup.
Do-it-yourselfers can still find, discover and buy a wide selection of tools and equipment at Amazon.com Tools & Hardware (formerly Home Improvement). Customers can also choose from a variety of home, lawn, garden, and patio products at Amazon.com Auctions and zShops.
About Amazon.com, Inc.
Amazon.com (Amazon.com, Inc., and its subsidiaries) is the Internet's No. 1 music, No. 1 DVD and video, and No. 1 book retailer. Amazon.com (Nasdaq:AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com lists more than 18 million unique items in categories including books, CDs, toys, electronics, videos, DVDs, home improvement products, software, and video games. Through Amazon.com zShops, any business or individual can sell virtually anything to Amazon.com's more than 17 million customers, and with Amazon.com Payments, any seller can accept credit card transactions, avoiding the hassles of offline payments. The company also participates in sothebys.amazon.com, the leading auction site for guaranteed art, jewelry, and collectibles, at www.sothebys.amazon.com.
Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they may want to buy online. Amazon.com's All Product Search scours the Web to help customers find merchandise that is not available at Amazon.com, Amazon.com Auctions, or Amazon.com zShops, making Amazon.com the shopping destination to find anything. Amazon.com Anywhere is the leader in mobile e-commerce, providing access from anywhere in the world to Amazon.com through handheld wireless Internet devices using the Wireless Application Protocol, at www.amazon.com/phone/ and on personal digital assistants (PDAs).
Amazon.com operates two international Web sites: www.amazon.co.uk and www.amazon.de. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 220,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to 2003.
Amazon.com has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient: Greenlight.com, the only company that offers car buyers the control of auto purchasing online with ongoing service and support from local dealerships, at www.greenlight.com; living.com, the leading online home products and services retailer, at www.living.com; drugstore.com, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at www.drugstore.com; Pets.com, the online leader for pet products, expert information, and services, at www.pets.com; HomeGrocer.com, the first fully integrated Internet grocery-shopping and home-delivery service -- with operations in Seattle; Portland, Oregon; and Southern California -- at www.homegrocer.com; Gear.com, which offers brand-name sporting goods at prices from 20 to 90 percent off retail, at www.gear.com; and Ashford.com, the leading Internet retailer of luxury and premium products and the Web's No. 1 retailer of watches and jewelry, at www.ashford.com; Audible, Inc., the leader in Internet-delivered spoken audio for PC-based listening or playback on AudibleReady(TM) portable digital audio devices, at www.audible.com; and eZiba.com, a leading online retailer of handcrafted products from around the world, at www.eziba.com.
Amazon.com also has a minority interest in Della.com, which brings together leading retailers with gift registry, expert advice, and personalized gift suggestions to help everyone give better gifts, at www.della.com; NextCard, Inc., considered the industry's leading issuer of consumer credit on the Internet, at www.nextcard.com; and Kozmo.com, the world's leading "e-mmediate" Internet-to-door delivery service, at www.kozmo.com.
This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, significant amount of indebtedness, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risk of distribution center expansion, risks related to fourth quarter performance, risks of system interruption, management of potential growth, inventory risks, risks related to auction and zShops services, risks related to fraud and Amazon.com Payments, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1999.