Sales of Amazon Echo family of devices up more than 9x over last
year's holiday season
Echo Dot is the best-selling, most gifted item on Amazon.com with
millions sold worldwide since launch
Alexa devices made up top-selling products across all categories on
Amazon.com including Echo Dot, Fire TV Stick, Fire tablet and Amazon Echo
SEATTLE--(BUSINESS WIRE)--Dec. 27, 2016--
(NASDAQ: AMZN) — This 2016 holiday was the best-ever season for Amazon
with devices including Echo Dot, Fire TV Stick, Fire tablet and Amazon
Echo topping the best-sellers list. Customers purchased and gifted a
record-setting number of devices from the Amazon Echo family with sales
up over 9x compared to last year's holiday season and millions of Alexa
devices sold worldwide this year.
"Echo and Echo Dot were the best-selling products across Amazon this
year, and we're thrilled that millions of new customers will be
introduced to Alexa as a result. Despite our best efforts and ramped-up
production, we still had trouble keeping them in stock. From turning on
Christmas lights and playing holiday music to shopping for gifts and
asking for help with cookie recipes, Alexa continues to get smarter
every day," said Jeff Wilke, CEO Worldwide Consumer, Amazon. "We
couldn't have made this holiday season possible for customers without
the dedication and hard work of our customer service, transportation,
and fulfillment associates along with our carrier partners – it's
amazing to see the teams come together to serve customers during the
holidays. On behalf of Amazonians all around the world, we wish everyone
happy holidays and the very best for the coming year."
Holidays with Alexa:
Alexa helped mix hundreds of thousands of cocktails this holiday
season with Tom Collins and Manhattans being the most requested drinks
from skills like The Bartender, Mixologist and DrinkBoy.
Chocolate chip and sugar cookies were the favorite recipes from Alexa
skills like Food Network and Allrecipes.
Home Alone and Elf were the most requested holiday movies with Alexa.
Alexa helped play millions of holiday songs this year, and the top
songs were Jingle Bells (1999 - Remaster) by Frank Sinatra, All
I Want for Christmas Is You by Mariah Carey and Feliz Navidad
by José Feliciano.
What was Alexa asked to cook? The most popular cooking tips requested
on Christmas Eve and Christmas Day were turkey, prime rib and
chocolate chip cookies.
Who played the most holiday music with Alexa? Customers in Seattle,
New York and Chicago asked "Alexa, play holiday music" more than any
other city in the U.S.
Who turned on Christmas Lights the most with Alexa? Customers in
Seattle, San Diego and New York asked, "Alexa, turn on Christmas
lights" more than any other city in the U.S.
What games were the most requested with Alexa this holiday? Alexa
entertained families with popular games like Jeopardy!, Twenty
Questions and The Magic Door.
More than one billion items shipped worldwide with Prime and
Fulfillment by Amazon this holiday season.
More people around the world tried Prime this holiday season than any
The fastest Prime Now delivery on Christmas Eve took 13 minutes and
was delivered at 9:05 p.m. to a Prime member in Redondo Beach,
California. The order included a Tile Slim Item Finder and a Tile Mate
December 23, 2016 was the biggest day ever for Prime Now deliveries
worldwide and members ordered 3x more items compared to last year with
one and two hour delivery worldwide. Echo Dot, Amazon Echo, Fire TV
Stick and Oreo Cookies were some of the most popular items ordered
that day in the U.S.
The last Prime Now order delivered in time for the holiday was
delivered at 11:59 p.m. on December 24, 2016 to a Prime member in
Irvine, California. The order included a Heated Mattress Pad, NyQuil
and Afrin Nasal Spray.
Prime members in Dallas, Texas ordered more items with Prime Now than
any other city in the U.S. this holiday season.
The last Prime FREE Same-Day Delivery order from Amazon.com that was
delivered in time for Christmas was ordered at 10:23 a.m. on December
24, 2016. The order included Venum Contender Boxing Gloves, and was
delivered to a Prime member in Richmond, Virginia at 2:42 p.m. – the
More than 72 percent of Amazon customers worldwide shopped using a
mobile device this holiday.
Shopping on the free Amazon mobile app grew by 56 percent this
On Cyber Monday, Amazon customers worldwide purchased about 46
electronics per second on a mobile device.
On Cyber Monday, Amazon customers worldwide purchased about 36 toys
per second on a mobile device.
December 19 was the peak worldwide shipping day this holiday season.
In the U.S., more than 200,000 full-time and seasonal associates made
the record-breaking shipping season possible.
In the last two years, Amazon launched operations at over a dozen new
facilities, many of which house robotic technology.
Amazon fulfillment centers in San Marcos, Texas and Kent, Washington,
as well as two Polish fulfillment centers, in Poznan and Wroclaw,
shipped more than one million items in a single day.
There are now 45,000 robotics units working alongside Amazon
associates in more than 20 fulfillment centers.
Amazon Digital Media:
The most streamed Amazon Original Series over the holidays was Goliath.
The most streamed Amazon Original Movie over the holidays was Love
The most watched TV series (non-Amazon Original) streaming on Prime
Video this holiday was The Night Manager.
The most watched movie (non-Amazon Original) streaming on Prime Video
this holiday was Eye in the Sky.
Customers listening to holiday music on Amazon Music more than tripled
this year, compared to 2015.
The most streamed holiday song on Amazon Music was It's the Most
Wonderful Time of the Year by Andy Williams.
Michael Bublé – Christmas was the most played holiday album on
Amazon Music this season.
Amazon Music is the exclusive streaming home for all 16 studio albums
by the best-selling solo artist in U.S. history, Garth Brooks – since
his debut to streaming exclusively on Amazon, Brooks has become one of
the top-streamed artists on Amazon Music.
The hours that kids spent interacting with educational content in
Amazon FreeTime this holiday season was enough time to sail around the
earth more than 6,000 times.
Popular FreeTime Unlimited holiday titles enjoyed by kids in the U.S.
2016 were Holiday Jokes (Hah-larious Joke Books), Elsa's Ice
Puzzles – FreeTime Unlimited Edition, and Caillou's Winter
The top foodie book Kindle customers are reading this holiday season
is Anthony Bourdain's Kitchen Confidential, currently available
in Kindle Unlimited.
The #1 magazine downloaded in Prime Reading in 2016 by Kindle
customers was People.
The top non-fiction book downloaded in Prime Reading in 2016 was The
5 Love Languages: The Secret to Love that Lasts by Gary Chapman.
In 2016, more than 3 million readers took the Goodreads Challenge and
read a collective 38.1 million books this year.
Authors answered more than 26,000 reader questions on Goodreads in
The highest rated audiobook of 2016 on Audible is Born a Crime:
Stories from a South African Childhood by Trevor Noah, host of The
Daily Show, and narrated by the author.
The bestselling audiobook of the year on Audible was The Girl on
the Train by Paula Hawkins, narrated by Claire Corbett, Louise
Brealey, and India Fisher.
Holiday Fun Facts:
Amazon.com customers purchased enough Hamilton: the Revolution
collectible books and Hamilton albums to give every patron at
the Richard Rodgers Theatre in New York City a copy for 96 consecutive
Amazon.com customers purchased enough 4K TVs to reach the peak of
Mount Everest more than 9 times.
purchased enough KitchenAid Mixers this holiday to make nearly 7.5
million cookies at once.
On Cyber Monday 2016, Handmade at Amazon saw a 200 percent increase in
sales versus Cyber Monday 2015.
If each Amazon.com customer who purchased Pokémon Sun and Moon this
holiday spent at least an hour a day playing the game since its
release, our customers would have spent the equivalent of more than 24
thousand lunar cycles capturing Pokémon.
Amazon.com customers purchased enough copies of the Harry Potter:
Complete 8-Film Collection to play consecutively for more than 300
Amazon.com customers purchased enough Hasbro Connect 4 Games this
holiday season to give each resident of Dallas, Texas a single disc
from the game.
Amazon.com customers purchased enough Sphero Star Wars BB-8
App-Controlled Robots to roll as a relay around the Earth more than
two times before the batteries run out.
Amazon.com customers purchased enough Razor Jett Heel Wheels this
holiday to roll a fully loaded space shuttle to the launch pad at Cape
Amazon.com customers purchased enough Wilson footballs this holiday to
give every fan at a sold-out Seahawks game a chance to throw a pass
like Russell Wilson.
Amazon.com customers purchased enough golf balls this holiday that, if
lined up, would equal the length of Pebble Beach golf course four
Amazon.com customers purchased more Marvin the Moose dog toys this
holiday than the number of actual moose in New England.
Amazon.com customers purchased enough copies of The Secret Life of
Pets that if each one were a tennis ball, they would fill Central
Park over two and a half feet deep.
Amazon.com delivered enough men's jeans to fill one Olympic-size
Amazon.com customers purchased enough ugly Christmas sweaters for
every seat at all three NCAA College Football Playoff games.
Amazon.com customers purchased enough running shoes to run 18,603
times around the globe.
Amazon.com customers purchased 2.5 million watches – that is a watch
purchased every 1.5 seconds this holiday season.
Amazon.com customers purchased 10,451 carats of diamonds, which is
equal to 6.5 Russian Kokoshnik Tiaras, one of the Queen of England's
most famous tiaras.
Amazon.com customers purchased the weight of a grizzly bear in gold
and the weight of a rhinoceros in silver.
Amazon.com customers purchased enough Etekcity camp lanterns this
holiday to replace the beacon lights on top of the Eiffel Tower nearly
Amazon.com customers purchased enough luggage to fill 20 Boeing 747
Amazon.com customers purchased enough electric vehicle home charging
kits to make 2,196 emissions-free trips around the globe in a year.
Amazon.com customers purchased enough Char-Broil's The Big Easy Turkey
Fryers to cook 225,000 pounds of turkey.
Holiday Best Sellers (Amazon.com only):
All Categories: Echo Dot, Fire TV Stick, Fire tablet, Amazon Echo
Amazon Launchpad: Watch Ya' Mouth Family Edition - The Authentic,
Hilarious, Mouthguard Party Game, Tile Mate - Key Finder. Phone
Finder. Anything Finder., Anki Overdrive Starter Kit
Audio & Accessories: Panasonic ErgoFit In-Ear Earbud Headphones,
AmazonBasics 6-Outlet Surge Protector Power Strip, Sonos PLAY:1
Compact Wireless Smart Speaker for Streaming Music
Automotive: Hopkins Mallory 26" Snow Brush with Foam Grip, Battery
Tender Junior 12-Volt Battery Charger, Zwipes Microfiber Cleaning
Cloths (36 pack)
Baby: Baby Einstein Take Along Tunes Musical Toy, Nuby Octopus Hoopla
Bathtime Fun Toys (Purple), Baby Banana Infant Training Toothbrush and
Beauty & Grooming: Philips Sonicare Essence Sonic Electric
Rechargeable Toothbrush (White), Philips Norelco Multigroom Series
3100 with 5 attachments, Oral-B Pro 1000 Power Rechargeable Electric
Toothbrush Powered by Braun
Books: Diary of a Wimpy Kid # 11: Double Down, Fantastic Beasts and
Where to Find Them: The Original Screenplay, First 100 Words
Camera: Fujifilm Instax Mini 8 Instant Film Camera, AmazonBasics
60-Inch Lightweight Tripod with Bag, GoPro HERO5
Fashion: Levi's Men's 501 Original Fit Jean, Fossil Emma Large Zip
RFID Wallet, kate spade new york Cedar Street Cami Convertible
Grocery: The Original Donut Shop, Regular, Medium Extra Bold, Keurig
K-Cups (72 Count), San Francisco Bay OneCup, Fog Chaser (80 Single
Serve Coffees), KIND Nuts & Spices, Dark Chocolate Nuts & Sea Salt
Handmade: First Christmas in New Home Wood Ornament, Personalized
Nameplate Gold Bar Necklace, World Travel Map Pin Board
Home: BLACK + DECKER 16V Cordless Lithium Hand Vac, Lasko Ceramic
Heater with Adjustable Thermostat, Poo-Pourri Before-You-Go Toilet
Spray 2-Ounce Bottle (Original Scent)
Home Improvement: WBM Himalayan Salt Lamp, 3M Indoor Window Insulator
Kit, Woods Outdoor 24-Hour Photoelectric Timer
Home & Personal Care: AmazonBasics AA Performance Alkaline Batteries
(48-pack), Bounty Select-a-Size Paper Towels, Huge Roll (12 Count),
Cottonelle Ultra ComfortCare Big Roll Toilet Paper (12 Count)
Kitchen: RTIC 30 oz. Tumbler, Instant Pot 7-in-1 Multi-Functional
Pressure Cooker (6 quart), Keurig K55 Single Serve Coffer Maker
Luxury Beauty: stila Stay All Day Waterproof Liquid Eye Liner,
L'Occitane Shea Butter Hand Cream, BaBylissPRO Ceramix Xtreme Dryer
Movies: The Secret Life of Pets, Finding Dory, Harry Potter:
Complete 8-Film Collection
Music (CDs & vinyl): A Pentatonix Christmas, Hamilton (Original
Broadway Cast Recording), Blue & Lonesome
Musical Instruments: Blue Yeti USB Microphone, Kala Learn To Play
Ukulele Starter Kit (Amazon Exclusive), Singing Machine Top Loading
CDG Karaoke System with Sound and Disco Light Show
Outdoors: LifeStraw Personal Water Filter, Etekcity 2-pack Portable
Outdoor LED Camping Lantern with 6 AA Batteries (Black, Collapsible),
Yeti Coolers Rambler
Patio, Lawn & Garden: iDevices iGrill Mini, Bounty Hunter BHJS Junior
Metal Detector, Snow Joe Telescoping Snow Broom with Ice Scraper
PC: SanDisk Ultra 32GB microSDHC UHS-I Card with Adapter, Seagate
Expansion 1TB Portable External Hard Drive USB 3.0, AmazonBasics Mini
DisplayPort (Thunderbolt) to HDMI Adapter
Pets: KONG Cozie Marvin the Moose Dog Toy Medium Dog Toy (Brown),
GREENIES PILL POCKETS Soft Dog Treats, Chicken (Capsule, 15.8 oz),
Fancy Feast Wet Cat Food – Gravy Lovers – Poultry & Beef Variety Pack,
3-Ounce Can (Pack of 24)
Smart Home: TP-Link Smart Plug, Philips Hue White A19 Starter Kit,
Samsung SmartThings Hub
Sports: Spalding NBA Street Basketball, Bushnell Falcon 7x35
Binoculars w/ Case, Simply Fit Board
Tools: TEKTON 5941 Digital Tire Gauge, MagnoGrip 311-090 Magnetic
Wristband, DEWALT DW2166 45-Piece Screwdriving Set with Tough Case
Toys & Games: Hasbro Pie Face Game & Pie Face Showdown Game,
Scientific Explorer Mind Blowing Science Kit, Snap Circuits Jr. SC-100
Electronics Discovery Kit
TV: Samsung 32-Inch 1080p Smart LED TV, Avera 32-Inch 720p LED TV,
Samsung 40-Inch 1080p Smart LED TV
Video Games: Pokémon Sun - Nintendo 3DS, Pokémon Moon - Nintendo 3DS,
Final Fantasy XV - PlayStation 4
Wearable Technology: Fitbit Charge 2 Heart Rate + Fitness Wristband, Fitbit Alta Fitness Tracker, Fitbit Blaze Smart Fitness Watch, Fitbit Flex 2, Garmin Vivofit Fitness Band
Wireless: AmazonBasics Apple Certified Lightning to USB Cable (6
Feet), WeMo Light Switch, Samsung Wireless Charging Pad
Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161227005118/en/
Source: Amazon.com, Inc.
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