Fire and Fire Kids Edition now available with 16 GB of internal
storage to store even more videos, books, music, and games
Now available in new magenta, blue, and tangerine color options
SEATTLE--(BUSINESS WIRE)--Apr. 21, 2016--
(NASDAQ: AMZN)—Amazon today announced that Fire, Amazon’s
fastest-selling tablet ever, is getting even better with new colors and
more storage options. Fire will be available in three new colors:
magenta, blue, and tangerine, and with either 8 GB of internal storage
for $49.99 or with 16 GB for $69.99 so that customers can take even more
movies, TV shows, songs, books, apps, and games with them on-the-go. The
new Fire colors and storage options are available starting today at: www.amazon.com/fire.
Fire Kids Edition will also be available with 16 GB of internal storage
for just $119.99 starting today at www.amazon.com/FireKET.
This Smart News Release features multimedia. View the full release here:
Amazon Fire in blue, magenta, tangerine and black. (Photo: Business Wire)
“Fire is the fastest-selling Amazon tablet ever, with millions sold
since its launch,” said Kevin Keith, GM, Fire Tablets. “We’re excited to
introduce Fire with bright new colors and even more storage—so that
customers can enjoy a great entertainment experience on a fun, colorful
tablet starting at less than $50.”
Millions of customers are already enjoying Fire. For less than $50 it
Beautiful 7” IPS display—A great viewing experience with vivid
and accurate color reproduction that can be seen at all angles.
Quad-core 1.3 GHz processor—Quickly and easily switch between
apps, stream movies, and browse the web without waiting for your
tablet to catch up.
Front- and rear-facing cameras—Video chat with friends and
family with the front-facing camera, take and share photos, and save
them for later with free, unlimited cloud storage for all photos taken
on Fire devices.
Up to 128 GB of expandable storage via microSD—In addition to
internal storage options, with support for microSD cards, Fire offers
plenty of storage to enjoy even more videos, music, games, and photos
All-day battery life—With up to 7 hours of mixed use battery
life, Fire gives you the flexibility to go wherever the day takes you.
Fire OS 5 “Bellini”—Including an updated user interface that
replicates the look and feel of a magazine, making browsing and
searching for your content easier than ever.
Blue Shade—Uses specialized filters to limit exposure to blue
light for a more comfortable nighttime reading experience on a tablet.
Amazon-exclusive features—ASAP, X-Ray, Second Screen, Amazon
FreeTime, Family Library, Word Runner, and more.
World’s best content ecosystem—Access to 38 million movies, TV
shows, songs, books, magazines, apps, and games—with free, unlimited
cloud storage for all Amazon content.
Here’s what reviewers are saying about Fire:
“Priced from an astonishing $49.99, the Amazon Fire Tablet promises
none of the compromises cheap slates normally entail.” — SlashGear
“For definitive proof that Apple’s iPads are woefully overpriced, look
no further than Amazon’s Fire tablet” – Fortune
“Amazon’s bargain mini-tablet strikes me as something different: a
throwback to the paperback novel.” – The
Wall Street Journal
“The Android Lollipop-based Fire OS 5 Bellini features a new user
interface that’s simple to navigate and tailor-made for easily
consuming all of your favorite movies, games, and books.” – CNET
“For $50, it’s simply the best value tablet you can buy right now.” –
“While most tablets in the $50 range aren’t much more than glorified
alarm clocks, the $49.99 Amazon Fire is a fully realized, functional
slate with access to tons of content.” – PC Magazine (Editors’
Here’s what customers have to say:
“Cannot put it down!! The resolution is great and reading a book is
clear even in blue shade which is amazing when you read at night.” – jessie
“This is an amazing product for the price, and delivers much more than
$50 value, especially if you have a Prime account.” – TM
”At under a fifty dollars there is pretty much nothing else that is
this feature packed with this finish quality. I have experienced no
quality issues and do not expect anything given Amazon's solid
history.” – William
“WOW- what a great tablet…. I am so happy and can’t believe I have
such a nice tablet with a fast processor for such a great price.” – DSR
“Five Stars. My first tablet is giving me a good intro to the world of
tablets.” – Amazon customer
Fire Kids Edition
Because we don’t want kids to miss out on the fun, we’ve also added a
new color and storage option for Fire Kids Edition. Already available in
pink or blue, Fire Kids Edition is now also available with a green
kid-proof case, and parents can also choose between a Fire Kids Edition
with 8 GB or 16 GB of internal storage. Fire Kids Edition comes with one
year of Amazon FreeTime Unlimited featuring over 10,000 age-appropriate
books, videos, educational apps, and games, access to over 40,000
hand-curated YouTube videos and websites, and our same 2-year,
worry-free guarantee—if anything happens, simply return the tablet and
Amazon will replace it for free. Fire Kids Edition is available with 8
GB for $99.99, and starting today, with 16 GB for just $119.99 at www.amazon.com/FireKET.
Amazon.com opened on the World Wide Web in July 1995. The company is
guided by four principles: customer obsession rather than competitor
focus, passion for invention, commitment to operational excellence, and
long-term thinking. Customer reviews, 1-Click shopping, personalized
recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct
Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are
some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160421005891/en/
Source: Amazon.com, Inc.
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