Businesses and organizations can now sell their reserved Amazon EC2
capacity and browse the marketplace to find an even wider selection of
Reserved Instance term lengths and pricing options
SEATTLE--(BUSINESS WIRE)--Sep. 12, 2012--
Amazon Web Services LLC (AWS), an Amazon.com company (NASDAQ:AMZN),
today launched the Reserved Instance Marketplace, an online marketplace
that provides AWS customers the flexibility to sell their Amazon Elastic
Compute Cloud (Amazon EC2) Reserved Instances to other businesses and
organizations. Customers can also browse the Reserved Instance
Marketplace to find an even wider selection of Reserved Instance term
lengths and pricing options sold by other AWS customers. Reserved
Instances for Amazon EC2 allow customers to lower costs by making a low,
one-time payment to reserve compute capacity for a specified term, and
in turn, receive a significant discount on the hourly charge for that
instance. The Reserved Instance Marketplace gives customers the
flexibility to sell the remainder of their Reserved Instances as their
needs change, such as wanting to move instances to a new AWS Region,
changing to a new instance type, or selling capacity for projects that
end before the term expires. Amazon EC2 Instances purchased on the
Reserved Instance Marketplace offer the same capacity reservations as
Reserved Instances purchased directly from AWS. To learn more about the
Reserved Instance Marketplace, visit http://aws.amazon.com/ec2/reserved-instance-marketplace.
Businesses can now shop the Reserved Instance Marketplace to purchase
Reserved Instances outside the standard one-year and three-year term
lengths. For example, a business that anticipates increased website
traffic for a short period of time, or an organization wishing to spend
its remaining end-of-year budget, will be able to search for Reserved
Instances with shorter duration times.
“AWS has long given customers multiple ways to use Amazon EC2 and save
money,” said Peter De Santis, Vice President, Amazon EC2. “For those
wanting to pay for compute by the hour with no required upfront fee or
ongoing commitment, Amazon EC2 offers On Demand Instances. For those
willing to pay a small upfront fee in exchange for a substantial
discount over On Demand Instances (up to 71%), Amazon EC2 offers
Reserved Instances. As more and more customers have started buying
Reserved Instances, they’ve asked for ways to sell their Reserved
Instances to change instance types or where instances are located, and
they’ve asked for more Reserved Instance term length options. The
Reserved Instance Marketplace addresses both of these customer needs.”
Ooyala is a leader in online video management, publishing, analytics and
monetization. Its integrated suite of technologies and services give
content owners the power to expand audiences through deep insights that
drive increased viewer engagement and revenue from video. “We use
Reserved Instances to run some of our core infrastructure, allowing us
to significantly lower the cost to operate our services,” said Nimrod
Hoofien, senior vice president of engineering for Ooyala. “Predicting
demand and anticipating needs for our rapidly expanding technology
platform is very difficult. The Reserved Instance Marketplace will help
us continually cut costs and mitigate the risks of expansion. It gives
us the flexibility to sell any portion of our Reserved Instances, switch
between instance types, move to a new AWS Region, and match the Reserved
Instance term length to our business’s needs.”
“As a leading Platform as a Service provider, Engine Yard leverages AWS
to empower thousands of our customers, including Bleacher Report, K2
Sports and Get Satisfaction, to reduce costs while helping them build
great apps that grow their businesses,” said Bill Platt, Vice President,
Operations at Engine Yard. “Balancing the use of AWS’s elastic on-demand
capacity with the discounted Reserved Instance pricing, we are able to
achieve maximum cost savings. Now, having the ability to leverage the
Reserved Instance Marketplace, we can switch our capacity between
instance types and regions, allowing us to further increase the cost
advantages for our customers.”
To get started with the Reserved Instance Marketplace, AWS customers can
follow these simple steps:
1. Log into the AWS Management Console (http://console.aws.amazon.com)
through a web browser.
2. Click on the Amazon EC2 tab and select the Reserved Instance option.
3. Select the Reserved Instances you’d like to sell and click “Sell my
Reserved Instance” to enter the Sell my Reserved Instance Wizard.
4. After a brief registration process to configure your bank account,
set the upfront price and the number of Reserved Instances to sell.
Once listed, other AWS customers can view the available Reserved
Instances from the AWS Management Console, and choose the instance that
best matches their criteria. AWS will complete the transaction and
transfer ownership of the Reserved Instance to the buyer. Sellers will
receive a cash disbursement for their Reserved Instance directly into
their bank account via wire transfer.
About Amazon Web Services
Launched in 2006, Amazon Web Services (AWS) began exposing key
infrastructure services to businesses in the form of web services -- now
widely known as cloud computing. The ultimate benefit of cloud
computing, and AWS, is the ability to leverage a new business model and
turn capital infrastructure expenses into variable costs. Businesses no
longer need to plan and procure servers and other IT resources weeks or
months in advance. Using AWS, businesses can take advantage of Amazon’s
expertise and economies of scale to access resources when their business
needs them, delivering results faster and at a lower cost. Today, Amazon
Web Services provides a highly reliable, scalable, low-cost
infrastructure platform in the cloud that powers hundreds of thousands
of enterprise, government and startup customers businesses in 190
countries around the world. AWS offers over 28 different services,
including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple
Storage Service (Amazon S3) and Amazon Relational Database Service
(Amazon RDS). AWS services are available to customers from data center
locations in the U.S., Brazil, Europe, Japan and Singapore.
About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle Paperwhite is the most-advanced e-reader ever
constructed with 62% more pixels and 25% increased contrast, a patented
built-in front light for reading in all lighting conditions, extra-long
battery life, and a thin and light design. The new latest generation
Kindle, the lightest and smallest Kindle, now features new, improved
fonts and faster page turns. Kindle Fire HD features a stunning custom
high-definition display, exclusive Dolby audio with dual stereo
speakers, high-end, laptop-grade Wi-Fi with dual-band support and
dual-antennas/MIMO for 40% faster throughput than other tablets, enough
storage for HD content, and the latest generation processor and graphics
engine—and it is available in two display sizes—7” and 8.9”. The all-new
Kindle Fire features a faster processor for 40% faster performance,
twice the memory, and longer battery life.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
www.amazon.cn,
www.amazon.it,
and www.amazon.es.
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
Source: Amazon Web Services LLC
Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr
