Businesses can deliver personalized, dynamic web content at no
additional cost, without writing new code, and increase performance and
reliability for interactive web applications
SEATTLE--(BUSINESS WIRE)--May. 14, 2012--
Amazon Web Services LLC (AWS), an Amazon.com company (NASDAQ:AMZN),
today launched support for dynamic content in Amazon CloudFront. This
new capability gives AWS customers a simple, cost-effective way to
improve the performance, reliability and global reach of their website
by using Amazon CloudFront to deliver all their content, including the
dynamic portions of their site that change for each end-user. Amazon
CloudFront works seamlessly with dynamic applications running in Amazon
EC2, without any custom coding or proprietary configurations, making the
service simple to deploy and manage. And, because Amazon CloudFront
charges the same low rates for both static and dynamic content,
customers can now accelerate all of the content on their website for a
low price, without any up-front fees or long term commitments. For more
information about delivering dynamic content with Amazon CloudFront,
visit http://aws.amazon.com/cloudfront.
Previously, developers who wanted to improve the performance and
reliability of their dynamic content had limited options, as the
solutions offered by traditional CDNs are expensive, hard to configure
and difficult to manage. This often requires custom code on their
websites, and configuration can take days or weeks. Now, developers
running web applications with both dynamic and static content can
accelerate their entire website in minutes using only the AWS Management
Console, without adding undue cost or complexity to their architecture.
Amazon CloudFront has implemented several performance optimizations such
as maintaining persistent connections with the origin web servers and
other network path optimizations to speed up the delivery of dynamic
content. When dynamic content delivery is used with origin web servers
running in Amazon EC2, customers get an even better experience as AWS
monitors and streamlines the network paths from each Amazon CloudFront
edge location to the various AWS Regions for improved latency and
reliability. All of these features are available at the same low prices
that Amazon CloudFront already offers to its customers.
“With this release, we are continuing on the same path we started when
we launched CloudFront: iterating based on customer feedback and making
premium and innovative content delivery features that other CDNs sell at
high prices much less expensive and much easier to use," said Tal Saraf,
AWS's General Manager for Amazon CloudFront. "In 2008, CloudFront showed
customers that they didn't need to pay premium prices and sign long term
contracts to get great performance and reliability for static content.
In 2009, we did the same for video on demand, offering RTMP streaming at
the same low prices we were already charging for static object delivery.
In 2011, we did the same for live events. Now, with this release,
customers can use CloudFront to accelerate their dynamic content, and
again, customers don’t have to pay any more than our already low rates.
No up-front fees, no requirement to make a long term commitment, no
monthly platform fees, no need to hire expensive consultants to help
with configuration, no more being over-charged by traditional CDNs that
used to be the only ones who could provide this important feature for
customers.”
Earth Networks gathers and analyzes environmental observations from
around the world to help promote a better understanding of the planet
and its atmosphere. “We use Amazon CloudFront to deliver static content
and are excited to take advantage of the new capabilities that Amazon
CloudFront has added to deliver dynamic content generated by our
application servers running in the AWS cloud. With these new features,
we can be sure that our customers get the accurate and personalized
weather updates they need to plan their day and stay safe from severe
weather as quickly as possible,” said Andy Rosenbaum, Development
Manager at Earth Networks. “With Amazon CloudFront’s strong performance,
ease of use and flexibility, our team can use the API or the Management
Console to quickly make changes to our CDN configuration and see the
updates within minutes. And with the low cost of delivering dynamic
content using Amazon CloudFront, we expect to see significant cost
savings as well.”
“We use Amazon CloudFront to deliver over 5 billion requests and 250TB
of bandwidth per month to our international user base,” said Steve
Corona, CTO of Twitpic. “The reliability of Amazon CloudFront allows our
small team to focus on our core products instead of scaling servers and
network resources. Support for dynamic content is a natural extension of
Amazon CloudFront and is something we're eager to provide our customers
to give them a better user experience at Twitpic.”
With this new feature, requests for dynamic, static and streaming
content are all routed through Amazon CloudFront’s full worldwide
network of edge locations, giving customers improved performance and
reliability through network and route optimizations that accelerate the
delivery of content from the origin to the end user. There are no
additional costs beyond Amazon CloudFront’s existing low prices for data
transfer and requests, and no long-term commitments for use. You can get
started at http://aws.amazon.com/cloudfront
with just a few clicks in the AWS Management Console.
About Amazon Web Services
Launched in 2006, Amazon Web Services (AWS) began exposing key
infrastructure services to businesses in the form of web services -- now
widely known as cloud computing. The ultimate benefit of cloud
computing, and AWS, is the ability to leverage a new business model and
turn capital infrastructure expenses into variable costs. Businesses no
longer need to plan and procure servers and other IT resources weeks or
months in advance. Using AWS, businesses can take advantage of Amazon's
expertise and economies of scale to access resources when their business
needs them, delivering results faster and at a lower cost. Today, Amazon
Web Services provides a highly reliable, scalable, low-cost
infrastructure platform in the cloud that powers hundreds of thousands
of enterprise, government and startup customers businesses in 190
countries around the world. AWS offers over 28 different services,
including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple
Storage Service (Amazon S3) and Amazon Relational Database Service
(Amazon RDS). AWS services are available to customers from data center
locations in the U.S., Brazil, Europe, Japan and Singapore.
About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon's developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable virtually any
type of business. The new latest generation Kindle is the lightest, most
compact Kindle ever and features the same 6-inch, most advanced
electronic ink display that reads like real paper even in bright
sunlight. Kindle Touch is a new addition to the Kindle family with an
easy-to-use touch screen that makes it easier than ever to turn pages,
search, shop, and take notes - still with all the benefits of the most
advanced electronic ink display. Kindle Touch 3G is the top of the line
e-reader and offers the same new design and features of Kindle Touch,
with the unparalleled added convenience of free 3G. Kindle Fire is the
Kindle for movies, TV shows, music, books, magazines, apps, games and
web browsing with all the content, free storage in the Amazon Cloud,
Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated
web browser), vibrant color touch screen, and powerful dual-core
processor.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
www.amazon.cn,
www.amazon.it,
and www.amazon.es.
As used herein, "Amazon.com," "we," "our" and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
Source: Amazon.com, Inc.
Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr
