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Amazon Web Services Introduces AWS Marketplace Where Customers Can Find and Buy Pre-Configured Software for the AWS Cloud
Customers can discover, buy and use 1-Click deployment to launch products from companies including CA, Check Point, IBM, Microsoft, Perforce, SAP, and Zend
New channel for software providers to sell to hundreds of thousands of AWS customers with automated billing and distribution

SEATTLE, Apr 19, 2012 (BUSINESS WIRE) --Amazon Web Services LLC (AWS), an Amazon.com company (NASDAQ:AMZN), today launched AWS Marketplace, an online store that makes it easy for customers to find, compare, and immediately start using the software and technical services they need to build products and run their businesses. Visitors to AWS Marketplace can use 1-Click deployment to quickly launch pre-configured software and pay only for what they use, by the hour or month, while benefiting from the scalable, flexible and on-demand features of AWS. With AWS Marketplace, software and Software as a Service (SaaS) providers with offerings that run on the AWS Cloud can benefit from increased customer awareness, simplified deployment, and automated billing. AWS Marketplace features a wide selection of commercial and free IT and business software, including software infrastructure such as databases and application servers, developer tools, and business applications - available from popular vendors such as 10gen, CA, Canonical, Couchbase, Check Point Software, IBM, Microsoft, SAP AG, and Zend, as well as many widely used open source offerings including Drupal, MediaWiki, and Wordpress. To get started with AWS Marketplace please visit: https://aws.amazon.com/marketplace.

AWS Marketplace simplifies many of the traditional challenges software and SaaS companies face, such as acquiring customers, developing distribution channels, and billing for their software. With AWS Marketplace, a simple listing process makes it quick and easy to add products and expose them to AWS's hundreds of thousands of active customers. Product prices are clearly stated and charges appear on the same bill as a customer's other AWS services. Customers can quickly deploy products found in the marketplace and software providers can easily add billing to their products by specifying hourly or monthly charges, without undertaking costly code changes. Billing is managed by AWS Marketplace, relieving sellers of the responsibility of managing customer accounts and processing payments, and leaving software developers more time to focus on building great software.

"AWS Marketplace brings the same simple, trusted, and secure online shopping experience that customers enjoy on Amazon.com's retail website to software built for the AWS platform, streamlining the process of doing research and purchasing software," said Terry Hanold, Vice President of New Business Initiatives, AWS. "AWS Marketplace makes it even easier to run software on AWS because you can find a wide variety of AWS ecosystem providers' solutions, in one place, where much of the work involved in building and deploying solutions on top of AWS has already been done for you by these solutions providers."

AWS is the leading cloud platform with a fast growing ecosystem of providers building solutions on top of the platform.

"Zend Application Fabric enables developers to confidently deploy fast, elastic and dependable PHP applications," said Zend CEO Andi Gutmans. "AWS Marketplace makes it simple for our customers to access Zend on the AWS cloud and pay only for the infrastructure needed to run their applications. By providing customers a single invoice for combined software and server capacity, businesses can operate more effectively than ever before."

"AWS Marketplace provides companies like ours an opportunity to easily reach new customers," said Carolee Gearhart, SAP's National Vice President of OEM & Strategic Partner Group for North America. "We expect our customers will benefit from SAP's robust BI functionality, while taking advantage of the quick deployment capabilities provided by AWS Marketplace."

Customers can browse AWS Marketplace or learn more details about its features and benefits of AWS Marketplace by visiting https://aws.amazon.com/marketplace.

About Amazon Web Services

Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Using AWS, businesses can take advantage of Amazon's expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost. Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of enterprise, government and startup customers businesses in 190 countries around the world. AWS offers over 28 different services, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3) and Amazon Relational Database Service (Amazon RDS). AWS services are available to customers from data center locations in the U.S., Brazil, Europe, Japan and Singapore.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes - still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SAP Forward-looking Statement

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.

All other product and service names mentioned are the trademarks of their respective companies.

SOURCE: Amazon.com, Inc.

Amazon.com, Inc.
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