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Amazon Customers Save More Than $50 Million on ''Harry Potter and the Deathly Hallows''

With 2.223 Million Pre-Orders, Final Harry Potter Book Becomes

Largest Single-Product Delivery Event in Company's History

SEATTLE--(BUSINESS WIRE)--July 20, 2007--Just hours before the most anticipated book release in history, (Nasdaq:AMZN) today announced that as of midnight, July 19, it has received more than 2.223 million pre-orders of "Harry Potter and the Deathly Hallows" on its Web sites worldwide, eclipsing the previous pre-order record of 1.5 million held by the sixth book in the epic Harry Potter series. On alone, the company received a record 1.41 million pre-orders making the book the company's largest new product release ever. Amazon estimates its customers will save more than $50 million worldwide on the purchase of the book when factoring in savings from the book's discounted price, the $5 promotional certificate offered on and and free shipping.

In the largest single-product distribution in's history, more than 1.3 million copies of "Harry Potter and the Deathly Hallows" will arrive on the doorsteps of millions of Muggles across the country tomorrow--the first day the book is available to the public. offered this guaranteed Saturday delivery option to customers for the same price as Standard shipping, and Saturday delivery was free for Amazon Prime members. Amazon's Web sites serving the UK, France, Germany, Japan and Canada also will delight hundreds of thousands of customers with release-date delivery on Saturday, July 21.

"After months of unprecedented anticipation, we are thrilled to delight our customers with the release-date delivery of 'Harry Potter and the Deathly Hallows' at such a significant savings," said Greg Greeley, vice president of books at "We are humbled that so many customers from around the world trust Amazon to deliver the most anticipated book in history. To all of our global customers--thank you."

"Harry Potter and the Deathly Hallows" became available for pre-order on February 1, 2007, kicking off months of Potter-mania on Additionally:

    --  Falls Church, VA was declared the "Harry-est Town" in America.
        Residents of Falls Church ordered more copies of "Harry Potter
        and the Deathly Hallows" from per capita than in
        any other town in America. As a prize, donated a
        $5,000 gift certificate to The Mary Riley Styles
        Public Library Foundation Trust of Falls Church. (see for a full list of Harry-est Towns
        and States)

    --  Amazon's top three new product releases of all time are, in
        order, "Harry Potter and the Deathly Hallows," "Harry Potter
        and the Half-Blood Prince" (Book Six) and "Harry Potter and
        the Order of the Phoenix" (Book Five). Each set Amazon records
        for the number of advance copies ordered, both on and cumulatively on Amazon's retail Web sites

    --  The 1.41 million books pre-ordered on weigh more
        than 1,750 tons. That is equal to nearly eight Statues of
        Liberty or nearly 10 of the new, fully-loaded Boeing 787

    --  Amazon's U.S. fulfillment centers processed approximately 18
        tons of "Harry Potter and the Deathly Hallows" per hour and
        are shipping to more than 43,000 zip codes across the country.

    --  Across all of its seven web sites, Amazon will ship to more
        than 160 countries around the world.

    --  On its busiest pre-order day, took more than 1.75
        pre-orders of "Harry Potter and the Deathly Hallows" per

    About, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including,,,,,, and the Joyo Amazon websites at and

As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.

    CONTACT: Amazon Media Hotline, 206-266-7180