SEATTLE--(BUSINESS WIRE)--Aug. 31, 2012--
(NASDAQ: AMZN) – Amazon.com, Inc. today announced that since Kindle Fire
was introduced less than a year ago, customers have downloaded hundreds
of millions of apps and games from the Amazon Appstore, and the number
of developers building apps for Amazon Appstore continues to grow
quickly. This growth is being driven by strong monetization from
Amazon’s large customer base and industry-leading e-commerce features
like 1-Click purchasing and In-App Purchasing (IAP). This accelerating
developer growth is also attributable to Amazon continuing to release
services that make life easier for developers building mobile apps and
games.
“Amazon’s platform is a complete end-to-end solution for developers
wanting to build, market and monetize their apps and games,” said Paul
Ryder, Vice President of Apps and Games at Amazon. “Developers can build
their apps and games using Amazon Web Services’ industry-leading
infrastructure platform. For important audience engagement features like
leaderboards, achievements, and syncing game state between devices,
developers can use Amazon’s new GameCircle services. To gain exposure to
tens of millions of customers, developers can list their apps in the
Amazon Appstore and take advantage of awareness-building programs like
Free App of the Day. And, to monetize their apps and games, customers
can use Amazon’s industry-leading e-commerce and payment capabilities
like In-App Purchasing and Subscriptions.”
More and more, developers are finding that In-App Purchasing is
instrumental in monetizing their apps, more so than just charging for
access to the app itself. In fact, the average In-App Purchasing
transaction generates more than twice the revenue of the average paid
app transaction. And, developers are finding that Amazon Appstore’s
In-App Purchasing capability has significant advantages relative to
others.
“We are big fans of Amazon Appstore and have seen tremendous growth in
our business since we started releasing our apps on the Amazon
platform,” said Suli Ali, CEO of TinyCo. “We have been extremely
successful with Amazon’s In-App Purchasing. It was easy to implement,
and we have generated significantly more revenue per customer than with
any other platform. Since we have had such success with Amazon, when
GameCircle was introduced, it was a no-brainer, we added it to our apps
right away.”
“We aim to delight women with our engaging 3D lifestyle games, and
Kindle Fire is a perfect match for our debut app Style Me Girl. Because
of Amazon’s IAP solution, our apps monetize 50% better than they do on
other platforms we’re on, in turn, helping us scale our business
quickly,” said Simon Newstead, CEO & Co-Founder of Frenzoo.
“Storm8 was one of the first game developers on the Kindle Fire, and
we’ve had a consistently great experience,” said Perry Tam, CEO &
Co-Founder at Storm8. “The development process couldn’t be easier, and
Amazon’s team is quick to respond if we have any questions. We’re
especially happy with the results we’re seeing from Amazon’s In-App
Purchasing. Storm8 will definitely bring more games to the Kindle Fire
in the near future.”
“Working with Amazon has been fantastic,” said Michael Dawson, Head of
Strategy and Business Development at Pocket Gems. “Fans have embraced
our games in the Amazon Appstore and played more than 16 million
sessions to date. Commercially, our games have been extremely successful
thanks in part to Amazon’s well-integrated In-App Purchasing which has
helped us generate additional revenue.”
“At Glu we’ve always been an early adopter of Amazon services for both
building and selling our mobile games. For example, Frontline Commando
was one of the first games on the Amazon Appstore to offer IAP and
subscriptions. This game also leverages Amazon’s S3 and Sync services,”
said Niccolo de Masi, Chief Executive Officer of Glu Mobile. “Amazon
offers us exposure to its large customer base and we will continue to
use the Amazon platform in our efforts to grow our business.”
The Amazon Appstore is adding popular games and apps every day, with
hundreds of best-selling apps added since the Kindle Fire launch.
Recently added bestsellers include Hulu Plus, HBO GO, iHeartRadio,
Disney’s Where’s My Water? and Where’s My Perry?, WebMD, USA Today, BBC
News, ABC News, Spotify, Songza, Bejeweled 2 and more.
“We recently launched the ABC News App for Kindle Fire and were thrilled
to see tens of thousands of downloads in just under a month,” said Doug
Vance, VP of Product Strategy for ABC News. “Amazon provides visibility
to a very large customer base which is great for our app and our growing
ABC News audience.”
“The growth and success of Kindle Fire made it an obvious choice for
Spotify to deliver an app that would be seamlessly integrated into the
overall Kindle Fire experience,” said Michael Abbattista, Business
Development, Spotify. “Fans can now download the app for Kindle Fire and
immediately start listening to music on Spotify’s free mobile radio
feature – the response has been incredibly positive.”
About Amazon Appstore for Android
The Amazon Appstore for Android is where customers can find, discover
and buy thousands of apps using Amazon’s convenient and trusted shopping
features, including personalized recommendations, customer reviews and
bestseller lists. Customers can access the store directly on Kindle
Fire, from any computer, or on an Android phone or tablet. Amazon
Appstore has a broad selection of paid and free apps and games,
including established bestsellers and new apps from top-tier brands.
About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. The new latest generation Kindle is the lightest, most
compact Kindle ever and features the same 6-inch, most advanced
electronic ink display that reads like real paper even in bright
sunlight. Kindle Touch is a new addition to the Kindle family with an
easy-to-use touch screen that makes it easier than ever to turn pages,
search, shop, and take notes – still with all the benefits of the most
advanced electronic ink display. Kindle Touch 3G is the top of the line
e-reader and offers the same new design and features of Kindle Touch,
with the unparalleled added convenience of free 3G. Kindle Fire is the
Kindle for movies, TV shows, music, books, magazines, apps, games and
web browsing with all the content, free storage in the Amazon Cloud,
Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated
web browser), vibrant color touch screen, and powerful dual-core
processor.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
www.amazon.cn,
www.amazon.it,
and www.amazon.es.
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
Source: Amazon.com, Inc.
Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr
