Amazon Appstore rollout across the EU is the latest in a series of
additions that make Amazon the most complete end-to-end platform for
developers looking to build, market and monetize their apps and games
SEATTLE & LUXEMBOURG--(BUSINESS WIRE)--Aug. 30, 2012--
(NASDAQ: AMZN) – Amazon.com, Inc. today announced the launch of its
Amazon Appstore in the U.K., Germany, France, Italy and Spain, giving
European customers access to Amazon’s broad selection of quality Android
apps with the convenience of shopping on Amazon from their Android
phones and tablets. Customers can get the Amazon Appstore for their
Android phones and tablets by visiting www.amazon.com/getappstore.
Amazon’s Appstore offers a great selection of games and apps, including
local favorites like “Jamie Oliver’s 20 Minute Meals” and “Skyscanner,”
established bestsellers like “Fruit Ninja” and “Cut the Rope,” and new
apps from top-tier brands like Rovio and Glu Mobile. In addition to
localized content and a localized mobile store for each specific
country, European customers will have access to popular Amazon Appstore
features like the “Free App of the Day,” which offers a paid app for
free every day. Today’s Free App of the Day is the ad-free version of
“Angry Birds.” All Free Apps of the Day are specially-selected for the
Free App of the Day program. Apps and games purchased from Amazon can be
used across a customer’s Android devices, enabling them to buy an app or
game once and enjoy it everywhere.
The Amazon Appstore also includes popular Amazon features like
personalized recommendations, Customer Reviews and 1-Click payments. In
order to ensure that customers have the best possible experience with
the apps they purchase, apps are Amazon-tested and backed by Amazon’s
world-class customer support.
“Customers in the U.S. have purchased millions of apps, games, in-app
items and subscriptions since the store launched last year, and we’ve
received great feedback about discovery features like Free App of the
Day. We evaluate and test games and apps before making them available in
the Appstore so we ensure customers have a great experience with the
games and apps they purchase,” said Jim Adkins, Vice President of Amazon
Appstore. “Amazon has spent years developing innovative features that
help customers find and discover the products that are right for them
and have applied that know-how to the Amazon Appstore. We’re delighted
to extend that experience to our European customers.”
Amazon continues to roll out services and features that make it the most
complete end-to-end solution for developers wanting to build, market and
monetize their apps and games. Developers can build their apps and games
using Amazon Web Service's industry-leading infrastructure platform. For
important audience engagement features like Leaderboards, Achievements
and Syncing game state between devices, developers can use Amazon’s new
GameCircle services. To gain exposure to tens of millions of customers,
developers can list their apps in the Amazon Appstore and take advantage
of awareness-building programs like Free App of the Day. And, to
monetize their apps and games, developers can use Amazon’s
industry-leading e-commerce and payment capabilities like In-App
Purchasing and Subscriptions.
“Amazon's Free App of the Day program is really unique,” said Peter
Vesterbacka, Rovio Mighty Eagle and CMO. “Over the past year we have
offered Amazon customers some of our best-selling premium games like
“Angry Birds Rio” and “Angry Birds Seasons” for free, and the response
has been truly overwhelming. We are pleased to offer Amazon customers
another one of our most popular premium titles, “Angry Birds,” for free
today.”
“Amazon customers are very important to us, and “Cut the Rope” and “Cut
the Rope: Experiments” have been in the top of the charts on Amazon
Appstore in the U.S. We are focused on delivering great gaming
experiences to our users all over the world, and are looking forward to
reaching more “Cut the Rope” fans as Amazon launches its store in
Europe,” said Misha Lyalin, CEO, ZeptoLab.
“At Glu we’ve always been an early adopter of Amazon services for both
building and selling our mobile games. For example, “Frontline Commando”
was one of the first games on the Amazon Appstore to offer IAP and
subscriptions. This game also leverages Amazon’s S3 and Sync services,”
said Niccolo de Masi, Chief Executive Officer of Glu Mobile. “Amazon
offers us exposure to its large customer base and we will continue to
use the Amazon platform in our efforts to grow our business.”
“We are big fans of Amazon Appstore and have seen tremendous growth in
our business since we started releasing our apps on the Amazon
platform,” said Suli Ali, CEO of TinyCo. “We have been extremely
successful with Amazon’s In-App Purchasing. It was easy to implement,
and we have generated significantly more revenue per customer than with
any other platform. Since we have had such success with Amazon, when
GameCircle was introduced, it was a no-brainer, we added it to our apps
right away.”
In Germany, France and Italy, customers will find “App-Shop” available
today; in Spain, customers will find “Tienda Apps;” and U.K. customers
will find the “Amazon Appstore for Android.”
About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. The new latest generation Kindle is the lightest, most
compact Kindle ever and features the same 6-inch, most advanced
electronic ink display that reads like real paper even in bright
sunlight. Kindle Touch is a new addition to the Kindle family with an
easy-to-use touch screen that makes it easier than ever to turn pages,
search, shop, and take notes – still with all the benefits of the most
advanced electronic ink display. Kindle Touch 3G is the top of the line
e-reader and offers the same new design and features of Kindle Touch,
with the unparalleled added convenience of free 3G. Kindle Fire is the
Kindle for movies, TV shows, music, books, magazines, apps, games and
web browsing with all the content, free storage in the Amazon Cloud,
Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated
web browser), vibrant color touch screen, and powerful dual-core
processor.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
www.amazon.cn,
www.amazon.it,
and www.amazon.es.
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
Source: Amazon.com, Inc.
Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr
