Since its launch one year ago, Amazon Appstore customers have bought
millions of apps and games for Kindle Fire and other Android-based
devices
SEATTLE--(BUSINESS WIRE)--Mar. 15, 2012--
Amazon Appstore for Android is celebrating its first birthday with a
week of deals on some of its customers’ favorite apps and games,
including iconic titles such as Fruit Ninja, Wolfram Alpha, Splashtop
Remote Desktop, Dr. Seuss’s The Shape of Me and Other Stuff, TuneIn
Radio Pro, TETRIS, PAC-MAN, The Lost City, MONOPOLY, AccuWeather
Platinum and Jamie Oliver’s 20 Minute Meals. Birthday deals start today
with one of the top paid apps, Plants vs. Zombies, at 67 percent off.
Tomorrow, Amazon will announce two more app deals. On day three, three
more new app deals will be revealed and so on for the remainder of the
week-long celebration. Also starting today, the Amazon Appstore kicks
off its Amazon Appstore for Android Birthday Giveaway and will award a
Kindle Fire to eight lucky winners who enter the sweepstakes by March
31.* For more information and for all birthday deals visit www.amazon.com/appstorebirthday.
“Customers have used the Amazon Appstore to test drive and buy millions
of apps and games for their Kindle Fire and other Android devices in the
first year alone,” said Aaron Rubenson, director of Amazon Appstore for
Android. “To thank customers for shopping with us, we worked closely
with our developers to offer special discounts on some of the most
popular apps all week long.”
Customers can use Amazon’s Test Drive feature to test out apps before
buying. Once they download an app they can use it across multiple
devices, including Kindle Fire, giving developers a new platform for
reaching customers.
“We know how important discovery and monetization are for app
developers,” said Rubenson. “Our investment in personalization
technology helps customers find the best apps for their needs. And, our
1-Click technology makes it trivially easy to purchase apps with one
click.”
“It’s been an exciting first year in the Amazon Appstore and we look
forward to many more,” said Andrew Stein, director of Global Mobile
Business and Products at PopCap Games, Inc. “All of our games, including
the megahit Plants vs. Zombies, have done extremely well in the Amazon
Appstore, for both Kindle Fire and other Android devices; it’s a
testament to the great Amazon Appstore shopping experience resulting
from its user-friendly design and comprehensive catalog.”
“We expected that the Amazon Appstore would be a success and it’s been
evidenced in the growth of the revenues since the launch,” said Adam
Flanders, senior vice president of Sales & Marketing at Glu Mobile, Inc.
“We have seen revenues from Amazon grow by over 1,000 percent in the
four months since the Kindle Fire launched alone, and Blood and Glory
recently reached the #2 spot in Top Selling Games. Glu is thrilled with
the momentum behind Kindle Fire and the Amazon Appstore’s strong
platform, global customer base, and exceptional merchandising
capabilities.”
“We were grateful that we were able to bring Dr. Seuss, The Berenstain
Bears and Mercer Mayer’s Little Critter apps to the Amazon Appstore from
the very beginning,” said Michel Kripalani, president of Oceanhouse
Media. “Amazon provides visibility to a huge customer base. We’ve seen
increased engagement with the apps over the last year, especially since
the launch of Kindle Fire.”
“As Pandora continues our mission to provide people with personalized
music they love, being a featured app on Kindle Fire has given us an
exciting new platform to connect with our listeners, both existing and
new, and we’ve been impressed with the high engagement rate we’ve seen
on Kindle Fire,” said Simon Fleming-Wood, chief marketing officer of
Pandora Media.
“At Quickoffice, we’ve experienced a massive lift in our Android app
sales since the launch of Kindle Fire. The Amazon Appstore has been a
great showcase for our app, and we’ve seen significant gains in
conversion rates compared to other app stores based on the integrated
Amazon buying experience,” said Alan Masarek, CEO of Quickoffice, Inc.
-
Amazon Appstore has grown its selection nearly eight-fold since
launch, from 4,000 apps to over 31,000.
-
In its first year, the most downloaded paid app in the Amazon Appstore
was Cut the Rope, followed by Angry Birds (Ad-Free) and Where’s My
Water?; the most downloaded free app was Angry Birds Free, followed by
Netflix and Solitaire by MobilityWare.
-
Amazon Appstore offers a paid app for free every day. If a customer
had downloaded every Free App of the Day since launch, they would have
saved nearly $1,000.
-
The paid app with the most 5-star reviews in the first year of the
Amazon Appstore was Where’s My Water?, with over 3,000; the free app
with the most 5-star reviews was Blood & Glory, with over 4,000.
-
In the Amazon Appstore’s first year, customers spent more than
7,700,000 minutes test driving apps; Bubble Buster was the most
test-driven app, followed by Amazon MP3 for Android with Cloud Player
and Memory Trainer.
-
Over the past year, the most popular app category for customers is
games, followed by entertainment and productivity. Some of the most
popular apps include Angry Birds, Fruit Ninja, Netflix, Hulu, Pandora,
QuickOffice Pro, CalenGoo and Exchange by TouchDown.
Top Paid Apps (over the last 12 months)
1. Cut the Rope
2. Angry Birds (Ad-Free)
3. Where’s My Water?
4. Angry Birds Rio (Ad-Free)
5. Angry Birds Seasons (Ad-Free)
6. Plants vs. Zombies (Kindle Fire Edition)
7. Fruit Ninja
8. SCRABBLE (Kindle Fire Edition)
9. UNO (Kindle Fire Edition)
10. TETRIS
Top Free Apps (over the last 12 months)
1. Angry Birds Free
2. Netflix
3. Solitaire
4. Fruit Ninja Free
5. Angry Birds Seasons Free
6. Bubble Buster
7. Little Piano Free
8. Roller Lite
9. Jewels
10. Hangman Free
For more details and to find all deals that are part of the birthday
celebration, visit www.amazon.com/appstorebirthday
or follow the Amazon Appstore on Twitter (@amazonappstore).
*After 10:00 a.m. (PT) today, visit the Amazon Appstore for Android
Facebook page at www.facebook.com/amazonappstoreforandroid
to learn more about the Amazon Appstore for Android Birthday Giveway and
to enter for a chance to win. See the Official Rules at www.amazon.com/AppstoreBirthdayGiveaway.
There is no purchase necessary to enter.
About Amazon Appstore for Android
The Amazon Appstore for Android is where customers can find, discover
and buy thousands of apps using Amazon’s convenient and trusted shopping
features. Customers can access the store directly on Kindle Fire, from
any computer, or on an Android phone or tablet. Amazon Appstore has a
broad selection of paid and free apps and games, including established
best sellers and new apps from top-tier brands. There are over 31,000
apps in the store and more apps and games are added all the time. Plus,
the Amazon Appstore offers customers a great paid app for free, every
day.
About Amazon.com
Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. The new latest generation Kindle is the lightest, most
compact Kindle ever and features the same 6-inch, most advanced
electronic ink display that reads like real paper even in bright
sunlight. Kindle Touch is a new addition to the Kindle family with an
easy-to-use touch screen that makes it easier than ever to turn pages,
search, shop, and take notes -– still with all the benefits of the most
advanced electronic ink display. Kindle Touch 3G is the top of the line
e-reader and offers the same new design and features of Kindle Touch,
with the unparalleled added convenience of free 3G. Kindle Fire is the
Kindle for movies, TV shows, music, books, magazines, apps, games and
web browsing with all the content, free storage in the Amazon Cloud,
Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated
web browser), vibrant color touch screen, and powerful dual-core
processor.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
www.amazon.cn,
www.amazon.it,
and www.amazon.es.
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management’s expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com’s
financial results is included in Amazon.com’s
filings with the Securities and Exchange Commission, including its most
recent Annual Report on Form 10-K and subsequent filings.
Source: Amazon.com, Inc.
Amazon.com, Inc.
Media Hotline, 206-266-7180
