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Launch of Amazon Podcasts Brings Customers Closer to Celebrity Authors, Actors and Musicians

New "Network" of Podcast Channels Offers Customers Free, In-Depth,

Exclusive Interviews with A-List Talent and First-Chapter Sneak Peeks

                           of New Audiobooks

SEATTLE--(BUSINESS WIRE)--May 10, 2007--Amazon.com (Nasdaq:AMZN) today officially launched its Amazon Podcasts network, an original podcast series offering customers four unique channels of free content: Amazon BookClips, Music You Should Hear, Significant Seven and Amazon Wire, all available at www.amazon.com/podcast. The company expects to offer several additional channels in the coming months to meet its customers' increasing demand for rich content related to the products they shop for every day on Amazon.com. Each podcast is available via streaming and download from Amazon.com, and through RSS and iTunes. Amazon Wire is also available on TiVo.

"Amazon Podcasts offers customers exclusive content and interviews they won't find anywhere else," said Kristi Coulter, Senior Manager of Editorial at Amazon.com. "Amazon is continually finding ways to improve the service we provide to our millions of customers. Thanks to this new and innovative podcast series, listeners can get more exclusive information about the artists, authors and actors they love."

The Amazon Podcast network launches with four channels of free content, including:

        --  Amazon BookClips -- A weekly podcast offering customers a
            free sneak peek at some of the most popular
            soon-to-be-released audiobooks. Upcoming titles
            include "Einstein" by Walter Isaacson and "I Heard That
            Song Before" by Mary Higgins Clark, plus an exclusive,
            advance preview of Janet Evanovich's "Lean Mean 13."

        --  Music You Should Hear -- A free, weekly MP3 podcast
            whereby customers receive an MP3 recording featuring
            complete songs from developing and indie artists, selected
            by Amazon's music editors. Upcoming episodes will include
            music from Jenny Owen Youngs, Jesse Sykes and the Sweet
            Hereafter, Menomena, Ryan Shaw and more.

        --  Significant Seven -- A monthly podcast in which book
            editors from Amazon.com talk about seven of the most
            exciting upcoming books before they are released. Each
            book featured in the Significant Seven will be discounted
            40 percent for a limited time.

        --  Amazon Wire -- An exclusive, biweekly podcast featuring
            interviews with some of today's hottest authors, actors,
            directors and musicians. In the coming weeks, Amazon Wire
            will feature Ralph Nader, John Malkovich and Dolores
            O'Riordan.

Amazon Wire launches today with a large library of previously recorded content from popular personalities such as personal finance guru Suze Orman, bestselling authors Michael Crichton and Khaled Hosseini, Grammy Award-winning artist Sting, "Saturday Night Live" creator Lorne Michaels and Oscar-winning director Steven Soderbergh. Other popular guests include Massachusetts Sen. John Kerry, Kirk Douglas, Wes Craven, Madeleine Albright, Maggie Gyllenhaal and Joss Stone.

Subscribers with a broadband-connected TiVo(R) Series2(TM) or Series3(TM) DVR can access a host of online services that deliver timely entertainment and information directly to the television set, now including Amazon Wire. These services can be found under the Music, Photos, Products and More folder on your TiVo box.

"TiVo is consistently looking to provide its subscribers with new and innovative content, and we are excited to further our relationship with Amazon," said Jim Denney, TiVo's vice president of product marketing.

Amazon.com will post information about upcoming Amazon Wire interviews and solicit customer questions before recording the interview, giving listeners a unique opportunity to interact with their favorite stars.

Amazon BookClips also features an archive of content, including "Sunday Morning in Plains" by Jimmy Carter, "Plum Lovin" by Janet Evanovich, "The Sweet Potato Queens' First Big-Ass Novel" by Jill Conner Browne and "The Gospel According to Judas" by Benjamin Iscariot.

The Music You Should Hear archive currently features songs from Grinderman (Nick Cave's new band), former Velocity Girl singer Sarah Shannon, Kelly Sweet, Angelique Kidjo, Mavis Staples and others.

Customers can stream or download the entire archive of Amazon Podcasts free at www.amazon.com/podcast.

About Amazon.com

Amazon.com, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.


    CONTACT: Amazon.com, Inc.
             Amazon Media Hotline, 206-266-7180

    SOURCE: Amazon.com, Inc.

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