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Amazon.com Jewelry and Watch Sales Are Up More Than 100 Percent in First Quarter 2007
SEATTLE, May 07, 2007 (BUSINESS WIRE) -- Amazon.com, Inc. (Nasdaq:AMZN) today announced first-quarter 2007 watch sales increased more than 100 percent year-over-year. Each quarter, an increasing number of Amazon.com's millions of customers are shopping the Amazon.com Jewelry & Watches store, especially for important gift-giving occasions such as Mother's Day and graduation.

"Customers have the ultimate flexibility in selecting any style of watch within every price range, knowing that they're getting high quality at a highly competitive price," said Steven Goldsmith, vice president, Amazon.com Jewelry & Watches store. "We will continue to bring customers industry-leading prices, increased selection and ease of experience when shopping for jewelry and watches."

Amazon customers purchased over 23,000 unique styles of watches (954 of those luxury brands), which helped increase watch sales by over 100 percent in the first quarter. Selection also expanded significantly. Over 2,500 new styles and brands were added to Amazon.com's Jewelry & Watches store, including luxury brands such as Chopard, Cartier, TAG Heuer and Omega. Customer favorites and top sellers include the Chopard Men's Mille Miglia ($8,860), Cartier Men's Tank Francaise ($17,316), TAG Heuer Men's Formula One ($1,750), Baume & Mercier Women's Diamant ($2,439.99) and the Omega Men's Seamaster ($12,275). Amazon.com also introduced customers to a greater selection of popular fashion brands including Anne Klein New York, AK Anne Klein, Kenneth Cole Reaction, LeVian and Tokyo Flash, to name a few.

Every piece of jewelry sold by Amazon.com is inspected by jewelry professionals to verify quality attributes and ensure an excellent product. Customers can read detailed product specifications about each of the piece's components, including gemstones, settings and metal stamps. A Learning Center provides buying guides for pearls, diamonds, precious metals and watches. Loose stones are independently certified to be a specific cut, clarity, color, shape and weight. Finally, the store provides all of the tools and helpful information that Amazon.com customers know and love, such as Customer Reviews, Top Sellers lists, So You'd Like To guides and Listmania lists.

About Amazon.com

Amazon.com (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer customers the lowest possible prices. Amazon.com and third-party sellers offer millions of unique new, refurbished, and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc. and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.

SOURCE: Amazon.com, Inc.

Amazon.com, Seattle
Media Relations, 206-266-7180

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