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Amazon.com Seeks ''Harry-est Town'' in America, Launches ''Muggle Counter''
    Falls Church, Va. Tops the Inaugural List of "Harry-est Towns"

SEATTLE--(BUSINESS WIRE)--April 4, 2007--Amazon.com (NASDAQ:AMZN) today announced it is looking for the "Harry-est Town" in America, the honor given to the town which has pre-ordered the most copies of "Harry Potter and the Deathly Hallows" from Amazon.com on a per capita basis. The company will use the most recent U.S. Census data and include all U.S. towns and cities with a population of more than 5,000 people. The winning town will be announced shortly after the deadline of 11:59 p.m. PDT on July 15, 2007. Amazon.com will donate a $5,000 Amazon.com gift certificate to a charitable organization of its choice that serves the winning town.

    The current "Harry-est Towns" in America are:

    1. Falls Church, Va.

    2. Fairfax, Va.

    3. Gig Harbor, Wash.

    4. Vienna, Va.

    5. Katy, Texas

    6. Media, Pa.

    7. Issaquah, Wash.

    8. Doylestown, Pa.

    9. Pembroke Pines, Fla.

    10. Snohomish, Wash.

The list of the top 10 "Harry-est Towns" in America will be updated on a weekly basis, allowing fans to track demand for the latest Harry Potter installment on Amazon.com. The list and additional information on the search for the "Harry-est Town" in America can be found at www.amazon.com/harrypotter.

"Harry Potter mania is growing as we approach the release of the seventh and final book in this historic series," said Greg Greeley, vice president of books at Amazon.com. "Our search for the 'Harry-est Town' is a fun way for us to acknowledge the town with the greatest Harry Potter following and benefit a charity that serves their local community."

Amazon.com also announced today it has created a "Muggle Counter" which tracks pre-order numbers for "Harry Potter and the Deathly Hallows." The "Muggle Counter" is updated hourly and can be found at www.amazon.com/books.

With fewer than four months until the release of the final book in the epic series, Amazon.com reports more 450,000 pre-orders. Sales of the seventh and final book in the epic series continue to far outpace those of previous Harry Potter books.

Amazon.com is currently selling "Harry Potter and the Deathly Hallows" (hardcover) for just $18.89, a savings of 46 percent, and the deluxe edition for $39.00, a savings of 40 percent.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.


    CONTACT: Amazon.com
             Media Relations, 206-266-7180

    SOURCE: Amazon.com, Inc.

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