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Amazon.com Pays Tribute to America's Pastime with a New Destination for Baseball Fans
    Amazon.com Today Announces the Major League Baseball Fan Shop;
   Also Touts Huge Selection of Baseball and Softball Equipment for
                          Players and Coaches

SEATTLE--(BUSINESS WIRE)--April 2, 2007--With Opening Day ushering in the new 2007 baseball season, fans everywhere have something new to cheer about. Amazon.com (NASDAQ: AMZN) today announced the Major League Baseball Fan Shop (www.amazon.com/mlb) where baseball enthusiasts can discover great selection and great prices on whatever they need, including jerseys, hats, collectibles and memorabilia to support their favorite teams. The fan shop also carries books, toys, gear, novelties and even essentials for a tailgate party. Amazon.com's diverse selection includes:

    1. Replica MLB Jerseys

    2. Authentic 2007 Batting Practice/Spring Training Jerseys

    3. 2007 New Era BP/Spring Training Cap

    4. Authentic MLB Jerseys

    5. Jackets and Pullovers

    6. Franchise Baseball Hat Collection from Amazon.com

    7. 2007 Topps Baseball Cards Series

    8. Ernie Banks Signed Wrigley Field Actual Seatback

    9. MLB Team Logo Ballpoint Pen

    10. Derek Jeter Autographed Photo of "The Catch"

The MLB Fan Shop is built for the way fans shop, organized by team and category. And to ensure fans are ready for the 2007 season, both replica and authentic jerseys from select sellers will ship free of charge. As always, items sold and shipped by Amazon.com qualify for Free Super Saver Shipping and free Two-Day Shipping with Amazon Prime.

"Baseball fans from Boston to Seattle have been looking forward to Opening Day since the last pitch was thrown in October," said Benjamin Hartman, category manager for Amazon.com's Sports & Outdoors Store. "If you don't live in the city of your favorite team, then you know how hard it can be to find your team's hat or jersey. Within Amazon's MLB fan shop, customers anywhere in the country can find and purchase the widest selection of fan gear from any MLB team at every day low prices."

Today also marks the beginning of America's pastime for millions of kids and adults around the country who play T-ball, softball and baseball. Amazon.com features hundreds of baseball helmets in an assortment of sizes and colors, as well as thousands of bats, gloves, and mitts (including more than 100 mitts just for left-handers) from top brands like Rawlings, Easton, Louisville Slugger, MacGregor, Wilson and Mizuno. Amazon.com also offers coaches and players more than 1,000 training aids including pitching machines, speed guns, chalk line machines and ball bounceback targets. These items can be found at www.amazon.com/baseball.

About Amazon Prime

Amazon Prime, Amazon.com's first-ever membership program, is available to customers for a flat fee of $79 per year. Amazon Prime members receive unlimited, express two-day shipping for free, with no minimum purchase requirement on over a million eligible items sold by Amazon.com. Members can order as late as 6:30 p.m. ET and still get their order the next day for only $3.99 per item, and they can share the benefits of Amazon Prime with up to four family members living in their household. Sign up for Amazon Prime at www.amazon.com/prime.

About Amazon.com

Amazon.com, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.


    CONTACT: Amazon.com
             Media Line: 206-266-7180
             www.amazon.com/pr

    SOURCE: Amazon.com

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